不久前，农业农村部等多部门联合发布《促进农产品消费实施方案》，推出九方面23项政策举措，旨在 有力有效扩大农产品消费，释放多样化、品质化、差异化农产品消费潜力，引领农产品供需结构进一步 优化。这一政策措施不仅关系亿万农民增收与城乡居民"菜篮子"升级，更为夯实内需基础带来利好。 从需求侧看，近年来，我国居民对农产品消费需求已从"吃得饱"转变为"吃得好"，需要更好满足居民对 吃得新鲜、吃得健康、吃得安全的需求。品质化、个性化、重品牌、重功能，成为当前农产品消费的重 要特点。从供给侧看，消费端升级正倒逼生产端提质增效，有效拉动农业结构调整，加快农业生产规模 化、专业化、标准化进程。 推动农产品线上销售，挖掘网络消费潜力。利用大数据分析线上消费偏好，针对性开发适宜线上销售的 小包装、易储存、标准化农产品，精准推送农产品信息，配套定制冷链快递、次日达服务等物流方案。 推动电商平台与产地合作社、龙头农产品企业直连，实现"田间到餐桌"高效对接，通过批量采购降低终 端价格，提升线上消费性价比。 当前，我国农产品消费市场总体稳定，却也面临一些挑战。我国居民喜食鲜肉、鲜果、鲜菜，每年仅生 鲜农产品消费规模就达10亿吨，但跨区域、 ...

Group 1 - The core viewpoint emphasizes the importance of strengthening agriculture as a foundation for a modern socialist country, guided by the "Accelerating the Construction of an Agricultural Power" plan from the Central Committee and the State Council [1] - The plan aims to upgrade the agricultural industry system through a full-chain approach, leveraging rural resources and integrating agriculture with culture and tourism [1] - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" by the Ministry of Agriculture and Rural Affairs and the National Development and Reform Commission aims to enhance agricultural brand development and consumption [1] Group 2 - COFCO Group, as a national team in the agricultural sector, actively responds to national policies by leveraging its brand advantages and connecting with quality rural resources [2] - COFCO's collaboration with Tianjin's Jizhou District focuses on integrating the agricultural product industry chain and establishing model villages for catering products [2] Group 3 - The "2025 Jizhou District Industrial Cooperation Development and Agricultural Product Supply and Demand Matching Conference" was held to promote domestic circulation and showcase COFCO's commitment to corporate responsibility [3] - Jizhou District's Deputy Mayor expressed expectations for technological innovation and collaboration between government and enterprises to enhance agricultural industry development [7] Group 4 - COFCO's catering division aims to create a collaborative platform that combines central enterprise capabilities with regional characteristics and cultural tourism [7] - The company has established over 2,000 distributors nationwide, collaborating with various partners to enhance the brand influence of quality agricultural products [7][12] - COFCO's high-quality products, such as cooking oil and seasonings, are integrated with local culinary tourism to promote Jizhou's agricultural products [8][12] Group 5 - COFCO's catering division has launched customized products to meet the nutritional needs of specific demographics, such as students and the elderly [12] - The company aims to deepen the integration of agricultural products with local specialties, enhancing the added value of Jizhou's agricultural products [12] - COFCO's collaboration model promotes resource sharing in green planting technology and digital supply chains, improving agricultural efficiency and competitiveness [12] Group 6 - COFCO aims to set a benchmark for central-local cooperation and seize opportunities for rural revitalization, planning to develop a collaborative industrial development blueprint for Jizhou [13]

Group 1 - The core viewpoint of the article emphasizes the need for financial institutions to integrate deeply into the agricultural industry chain to enhance the consumption of agricultural products through a newly released implementation plan by ten departments, including the Ministry of Agriculture and Rural Affairs [1][2] - The plan aims to expand agricultural product consumption by addressing the low standardization and weak brand influence that have historically led to the issue of "quality without premium pricing" [1] - Financial services should be closely tied to quality upgrades, utilizing "green credit" to support organic farming and establishing quality traceability systems, while "brand cultivation loans" can promote geographical indication certification and regional public brand development [1][2] Group 2 - The logistics segment significantly impacts the consumption radius of agricultural products, with high losses often caused by cold chain gaps and capital constraints [2] - Financial institutions can utilize a combination of "project financing + operational subsidies" to reduce the costs of building cold chain distribution centers at production sites, and offer "order loans" and "warehouse receipt pledges" to alleviate funding pressures for fresh e-commerce and community group buying [2] - To activate the consumer market, financial services should evolve from simple lending to a comprehensive empowerment model that integrates finance with various scenarios, such as offering "consumer credit + agricultural product packages" in rural tourism settings [2]

Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the "14th Five-Year Plan," 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the "13th Five-Year Plan," providing over 200 million tons of green quality agricultural products annually [2]. - The plan emphasizes expanding the total volume and improving quality by enhancing the cultivation of green and organic products, focusing on product quality, and ensuring traceability for geographical indication products [2][3]. Group 2: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with a focus on cold chain logistics [4]. - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, necessitating improvements in distribution efficiency and safety [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported, with a significant increase in cold storage capacity compared to the "13th Five-Year Plan" [5]. Group 3: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, integrating activities like harvest markets and agricultural carnivals to enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with initiatives to combine agriculture with culture, tourism, and education [7]. - Brand recognition is increasingly important, with consumers preferring branded agricultural products as a guarantee of quality, leading to enhanced consumer confidence and driving high-quality agricultural development [8].

Group 1 - The trend of upgrading agricultural product consumption is evident, with consumers shifting from quantity to quality, willing to pay for premium products from specific origins and unique flavors [1] - The Guangxi Zhuang Autonomous Region's Department of Commerce has launched initiatives to enhance quality consumption, focusing on expanding and promoting the "Gui" brand [1] - The "Yongxin Source" pork products from Guangxi Nongken Yongxin Animal Husbandry Group have gained popularity at the "Guangxi March 3rd · Eight桂 Carnival" event, showcasing the impact of quality enhancement on consumer engagement [1] Group 2 - The company's pork products feature a unique traceability code, allowing consumers to track the entire process from breeding to sale, enhancing transparency and trust [2] - Strict record-keeping and quality control measures are implemented from the birth of the pig, ensuring that every step is documented and monitored [2] - The company has established a comprehensive quality management system, including consumer complaint handling and emergency response plans, to maintain product integrity [2] Group 3 - The introduction of an intelligent environmental control system in pig farms optimizes conditions such as temperature, humidity, and ventilation, promoting healthier growth for the pigs [3] - The effective management system and technological advancements have positioned "Yongxin Source" as a visible quality brand in the pork market [3] - By the end of 2024, Guangxi is expected to have recognized 641 "Gui" agricultural brands, with a total output value exceeding 1.6 trillion yuan and a brand value surpassing 5 trillion yuan [3]