Core Viewpoint - The "Jingxi Fudi" brand launch event in Mentougou District aims to showcase the area's cultural heritage and development vitality through various promotional materials and products [1][3]. Group 1: Brand Identity and Promotion - The regional brand identity features a logo shaped like the character "门" (door), symbolizing the dialogue between tradition and modernity in Mentougou [3]. - The color gradient from brown to blue represents Mentougou's historical coal industry and its forward-looking future [3]. - The brand slogan "Jingxi Fudi Mentougou" encapsulates the district's identity and the auspicious meaning of "Five Blessings Arriving" [3]. Group 2: Cultural and Ecological Integration - The promotional video introduces five "blessings" related to the region: ecological resources, cultural heritage, spiritual well-being, livability, and development [3]. - The "Jingxi Fuli" series of cultural products incorporates local cultural elements, such as puzzle badges inspired by the "Fuhai Zhulin" plaque from Tanzhe Temple [4]. - The tourism slogan "Ancient Villages, Ancient Temples, Ancient Paths, Blessed Mountains, Blessed Waters, Blessed Land" highlights Mentougou's dual characteristics as a cultural highland and ecological haven [4]. Group 3: International Outreach and Development Strategy - The event introduced an English slogan "Mentougou, Meant to Go!" to enhance the area's international appeal [7]. - Mentougou's international influence has grown through events like the International Mountain Hiking Conference and partnerships with various countries [7]. - The district is committed to an "ecological, cultural, and technological" development strategy, aiming for high-quality transformation and recognition as a national tourism demonstration area [7][8]. Group 4: Future Vision - Mentougou aims to expand its "friend circle" and enhance its role as the "Western Gate of the Capital" [8]. - The district plans to deepen ecological protection, cultural preservation, and industrial upgrading to attract more visitors and residents [8].