11月12日上午，北京市人民政府新闻办公室举行"一把手发布·京华巡礼"系列主题新闻发布会门头沟专 场。门头沟区委副书记、代理区长吕鸣介绍，"十四五"期间，门头沟区紧扣城市总规赋予的功能定位， 大力实施"生态立区、文化兴区、科技强区"战略，加速转型发展，门头沟区正在成为让"在者舒心、来 者倾心、未来者动心"的"京西福地"。 生态是门头沟区的发展底色。吕鸣介绍，五年来，门头沟区持续打好蓝天、碧水、净土保卫战，PM2.5 平均浓度降至23.6微克/立方米，较2020年下降了26.3%。顺利完成了永定河山峡段综合治理与生态修 复，持续推进"百泉复涌"和生态补水，地下水水位连续7年回升，最高点位达近25米，地表水市考断面 优良率达100%。 "我们坚持绿色空间扩容提质，实施'中国山水工程'系列项目，推进百万亩植树造林、京津风沙源治理 和废弃矿山修复等系列工程。森林覆盖率、林草覆盖比分别达到了48.6%和93.9%。"吕鸣表示，门头沟 区主动服务北京打造国际"生物多样性之都"，已成为联合国公约缔约方大会"自然城市"平台，百花山顺 利通过了世界生物圈保护区的预考察。 关键词：文化兴区 关键词：生态立区 百花山已通过世界生物 ...

Core Viewpoint - The "Jingxi Fudi" brand launch event in Mentougou District aims to showcase the area's cultural heritage and development vitality through various promotional materials and products [1][3]. Group 1: Brand Identity and Promotion - The regional brand identity features a logo shaped like the character "门" (door), symbolizing the dialogue between tradition and modernity in Mentougou [3]. - The color gradient from brown to blue represents Mentougou's historical coal industry and its forward-looking future [3]. - The brand slogan "Jingxi Fudi Mentougou" encapsulates the district's identity and the auspicious meaning of "Five Blessings Arriving" [3]. Group 2: Cultural and Ecological Integration - The promotional video introduces five "blessings" related to the region: ecological resources, cultural heritage, spiritual well-being, livability, and development [3]. - The "Jingxi Fuli" series of cultural products incorporates local cultural elements, such as puzzle badges inspired by the "Fuhai Zhulin" plaque from Tanzhe Temple [4]. - The tourism slogan "Ancient Villages, Ancient Temples, Ancient Paths, Blessed Mountains, Blessed Waters, Blessed Land" highlights Mentougou's dual characteristics as a cultural highland and ecological haven [4]. Group 3: International Outreach and Development Strategy - The event introduced an English slogan "Mentougou, Meant to Go!" to enhance the area's international appeal [7]. - Mentougou's international influence has grown through events like the International Mountain Hiking Conference and partnerships with various countries [7]. - The district is committed to an "ecological, cultural, and technological" development strategy, aiming for high-quality transformation and recognition as a national tourism demonstration area [7][8]. Group 4: Future Vision - Mentougou aims to expand its "friend circle" and enhance its role as the "Western Gate of the Capital" [8]. - The district plans to deepen ecological protection, cultural preservation, and industrial upgrading to attract more visitors and residents [8].

Group 1 - The core viewpoint of the news is the launch of the regional brand "Jingxi Fudi Mentougou" by the Mentougou District of Beijing, which includes various cultural and creative products and themed tourism routes [1][2] - The brand's slogan "Jingxi Fudi Mentougou" embodies the idea of "Five Blessings Arriving at the Door," highlighting the district's identity and cultural significance [1] - The promotional video features five major "blessings" sections: ecological resources, ancient villages and temples, cultural heritage, livability, and development, showcasing Mentougou's dual characteristics as a cultural highland and ecological oasis [1] Group 2 - The event introduced a clever English slogan "Mentougou, Meant to Go!" to promote the brand internationally [2] - Mentougou District has established a supportive environment for international business, including 4A-level scenic spots and star-rated hotels that accept foreign card payments [2] - The district is implementing a strategy focused on ecological development, cultural promotion, and technological advancement, positioning itself as a significant growth area in the new development pattern of Beijing [2]