Core Viewpoint - The Mentougou District is focusing on ecological, cultural, and technological development strategies during the 14th Five-Year Plan period, aiming to transform into a desirable destination for residents and visitors alike [1] Group 1: Ecological Development - The district has made significant progress in environmental protection, with PM2.5 average concentration reduced to 23.6 micrograms per cubic meter, a 26.3% decrease from 2020 [2] - Successful completion of comprehensive governance and ecological restoration of the Yongding River, with groundwater levels rising for seven consecutive years, reaching a maximum of nearly 25 meters [2] - The forest coverage rate has reached 48.6%, and the grassland coverage rate is at 93.9%, with ongoing projects for afforestation and ecological restoration [2] Group 2: Cultural Development - Mentougou is developing into a national all-region tourism demonstration area, with tourism revenue reaching 4.13 billion yuan in the previous year [3] - The district is leveraging its rich cultural resources, including historical sites and traditional culture, to promote integrated development of culture, tourism, agriculture, and commerce [3] - Notable cultural projects include the inclusion of the Yongding River ancient irrigation project in the World Irrigation Heritage List and the establishment of multiple non-heritage protection bases [3] Group 3: Technological Development - The district is actively participating in the construction of an international technology innovation center, focusing on artificial intelligence, ultra-high-definition digital audio-visual technology, and cardiovascular medical devices [5] - The number of specialized and innovative enterprises has increased 24 times, reaching 225, while high-tech enterprises have grown by 15.8%, totaling 550 [5] - The annual revenue of the industrial park has surpassed 100 billion yuan, with a per square kilometer output rate of 23.6 billion yuan [5] Group 4: Future Development Plans - Looking ahead to the 15th Five-Year Plan, Mentougou aims to leverage its unique advantages to pursue green and high-quality transformation, enhancing its image as "the blessed land of Beijing's western region" [6]

Core Viewpoint - The "Jingxi Fudi" brand launch event in Mentougou District aims to showcase the area's cultural heritage and development vitality through various promotional materials and products [1][3]. Group 1: Brand Identity and Promotion - The regional brand identity features a logo shaped like the character "门" (door), symbolizing the dialogue between tradition and modernity in Mentougou [3]. - The color gradient from brown to blue represents Mentougou's historical coal industry and its forward-looking future [3]. - The brand slogan "Jingxi Fudi Mentougou" encapsulates the district's identity and the auspicious meaning of "Five Blessings Arriving" [3]. Group 2: Cultural and Ecological Integration - The promotional video introduces five "blessings" related to the region: ecological resources, cultural heritage, spiritual well-being, livability, and development [3]. - The "Jingxi Fuli" series of cultural products incorporates local cultural elements, such as puzzle badges inspired by the "Fuhai Zhulin" plaque from Tanzhe Temple [4]. - The tourism slogan "Ancient Villages, Ancient Temples, Ancient Paths, Blessed Mountains, Blessed Waters, Blessed Land" highlights Mentougou's dual characteristics as a cultural highland and ecological haven [4]. Group 3: International Outreach and Development Strategy - The event introduced an English slogan "Mentougou, Meant to Go!" to enhance the area's international appeal [7]. - Mentougou's international influence has grown through events like the International Mountain Hiking Conference and partnerships with various countries [7]. - The district is committed to an "ecological, cultural, and technological" development strategy, aiming for high-quality transformation and recognition as a national tourism demonstration area [7][8]. Group 4: Future Vision - Mentougou aims to expand its "friend circle" and enhance its role as the "Western Gate of the Capital" [8]. - The district plans to deepen ecological protection, cultural preservation, and industrial upgrading to attract more visitors and residents [8].

Group 1 - The core viewpoint of the news is the launch of the regional brand "Jingxi Fudi Mentougou" by the Mentougou District of Beijing, which includes various cultural and creative products and themed tourism routes [1][2] - The brand's slogan "Jingxi Fudi Mentougou" embodies the idea of "Five Blessings Arriving at the Door," highlighting the district's identity and cultural significance [1] - The promotional video features five major "blessings" sections: ecological resources, ancient villages and temples, cultural heritage, livability, and development, showcasing Mentougou's dual characteristics as a cultural highland and ecological oasis [1] Group 2 - The event introduced a clever English slogan "Mentougou, Meant to Go!" to promote the brand internationally [2] - Mentougou District has established a supportive environment for international business, including 4A-level scenic spots and star-rated hotels that accept foreign card payments [2] - The district is implementing a strategy focused on ecological development, cultural promotion, and technological advancement, positioning itself as a significant growth area in the new development pattern of Beijing [2]