Core Insights - Nantong Rural Commercial Bank has implemented various measures to enhance its wealth management business amid challenges such as narrowing net interest margins, achieving both qualitative and quantitative improvements in the sector [1][2][3] Group 1: Marketing and Responsibility - The bank has adopted a grid-based marketing management approach, segmenting urban markets into defined "responsibility areas" to ensure clear accountability for each financial service touchpoint [1] - A quantitative assessment mechanism has been established, evaluating seven key indicators related to wealth management on a monthly basis, which serves as a basis for training, selection, and recognition [1] - Since the third quarter, the bank has seen a net increase of 180 million yuan in wealth management sales and a growth of 1,500 clients in its wealth management segment [1] Group 2: Training and Professional Development - The bank has conducted 23 specialized training sessions since July to enhance the professional capabilities and compliance awareness of its marketing team [2] - Regular online and weekend training sessions have been established to reinforce ongoing training, alongside targeted training for new employees and those transitioning roles [2] - Training has also focused on compliance sales and product switching, strengthening the risk management framework [2] Group 3: Customer Experience and Digital Marketing - The bank has enhanced customer engagement through diverse activities and digital marketing strategies, resulting in increased customer loyalty and business output [2] - Events such as high-net-worth client appreciation meetings have directly generated sales of 1.5 million yuan, while a new card promotion has doubled the number of new value credit card customers [2] - The bank has implemented tiered subsidies based on customer assets under management (AUM) and has seen significant growth in value credit card and online payment customer numbers since the beginning of the year [2] Group 4: Compliance and Risk Management - The bank has established a comprehensive risk control system covering the entire process from product admission to sales and evaluation, ensuring compliance with regulatory requirements [3] - Regular compliance checks and marketing training are conducted to optimize the structure of sold products and enhance suitability management [3] - The bank's efforts in responsibility assignment, precise empowerment, experience enhancement, and compliance support have laid a solid foundation for high-quality development [3]