Core Viewpoint - The article discusses the emerging trend of "tennis tourism" in China, driven by the increasing interest in tennis among the middle class, particularly following the anticipated success of Zheng Qinwen in the 2024 Olympics. This trend presents a lucrative business opportunity for entrepreneurs and tennis clubs, as it combines tennis with travel experiences, catering to a high-income demographic seeking quality coaching and unique travel experiences [4][6][10]. Summary by Sections Tennis Tourism Concept - Tennis tourism is defined as a combination of tennis and travel, where the primary goal is to play tennis at various courts rather than traditional sightseeing [5]. - The rise of tennis tourism is attributed to the growing popularity of tennis among the middle class in China, particularly influenced by upcoming major events like the Olympics [6]. Market Pricing and Demand - Prices for tennis tourism packages vary significantly, with examples showing weekend packages in popular locations like Mogan Mountain priced around 2,000 RMB for two days, and some packages during peak seasons reaching up to 4,760 RMB per person [8][10]. - The average daily cost for tennis tourism packages is reported to be over 1,000 RMB, with some packages exceeding 2,000 RMB per day [23][26]. Target Demographics - The clientele for tennis tourism primarily consists of high-income individuals, including corporate executives and young professionals, who are willing to invest in quality tennis training and unique travel experiences [18][20]. - Female participants aged 28-40 from first-tier cities are particularly noted as a significant demographic within this market [19]. Business Model and Profitability - The business model for tennis tourism is relatively low-barrier compared to establishing tennis clubs, as it mainly requires partnerships with hotels and tennis courts [26][27]. - Entrepreneurs in this space have reported profitability since launching their tennis tourism projects, indicating a strong demand and effective business strategies [26]. Challenges and Market Saturation - The market for tennis tourism is facing challenges such as route homogenization, where many operators offer similar travel packages, leading to increased competition [29][31]. - The sustainability of the tennis tourism market is questioned, as it relies on one-time purchases and may struggle with customer retention [32]. Integration with Local Tourism - There is a push to integrate tennis tourism with local cultural and tourism industries, aiming to position cities as attractive destinations for tennis enthusiasts [34]. - Cities like Jingmen and Rizhao are highlighted as emerging hubs for tennis tourism, leveraging their local resources and government support to attract visitors [35][38].

作者 | 朱秋雨 梁愉曼（实习生） 编辑 ｜ 宝珠 视觉 | 顾芗 "发现一个绝佳的生意，有没有合伙的？" 最近社交媒体上的一个热门帖子，捕捉到了一个悄然兴起于中国中产阶层的新潮流：网球旅游。 所谓网球旅游，即"网球+旅游"，以打网球、打卡网球场作为旅游的首要目的，操办者并非传统旅行 社，而是网球俱乐部或者年轻创业者。 多位创业者告诉盐财经， 2024年郑钦文奥运会夺冠引发的全国网球热，带动了这类旅游项目的兴起。 ，， 2024年郑钦文奥运会夺冠引发全国网球热 与此同时，区别于许多别的运动，学练网球需要一定的金钱和时间门槛。这让他们相信，网球旅游相比 于普通旅行团，有更大的盈利空间。 各个俱乐部的报价说明了这一点。以热门旅游地浙江莫干山为例，一般旅行社三日游的价格在1000元以 内，但若参加莫干山"晨起追光，竹林挥拍"的网球度假，周末两日一夜的价格可以升至2000元左右。 今年"十一"假期期间，有主办方给三天两晚的莫干山网球游报价3980元，这还是拼房的价钱，一人独享 价则要4760元。这个价格，还不囊括从各地出发至莫干山的交通费用。 到了"十一"假期，有主办方给三天两晚的莫干山网球游报拼房价3980元，独享 ...