网红企业

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筋斗云:莫让“胖东来们”陷入“棒杀”“捧杀”泥潭
Ren Min Ri Bao· 2025-05-06 13:34
Group 1 - The core viewpoint highlights the tension between social media scrutiny and the operational realities of businesses, particularly in the context of the jade products from the company "胖东来" which faced allegations of high profit margins and product quality [2] - Regulatory bodies conducted inspections and concluded that "胖东来" has an average profit margin not exceeding 20% and that their certification is valid, which has led to public support for the company [2] - The article discusses the negative impact of unfounded criticisms from internet influencers, which can distract regulatory resources and create unnecessary burdens for legitimate businesses [2] Group 2 - The term "网红企业" (internet celebrity enterprises) is used to describe companies that, due to their success, become targets for negative online narratives, which can be an unfair burden on them [3] - There is a call for creating a better public opinion environment for these successful companies to allow them to focus on development without the distraction of negative information [3] - The article warns against excessive praise ("捧杀") of companies, suggesting that while they should be recognized for their achievements, it is also important to maintain a balanced perspective on their shortcomings [3]