Core Viewpoint - The article discusses the rise and potential challenges of "Chicken Fry Brother," a grassroots internet celebrity in the food industry, emphasizing the need for sustainable business practices beyond initial popularity [3][8][19]. Group 1: Background and Popularity - "Chicken Fry Brother" gained fame through humorous interactions with customers, becoming a representative of grassroots entrepreneurship [5][8]. - Following his rise in popularity, he established a restaurant management studio, indicating a move towards commercializing his brand [7][8]. Group 2: Industry Challenges - The article highlights the short lifespan of many internet celebrity food businesses, pointing out that while they can generate initial buzz, they often struggle with long-term profitability [9][12]. - Examples of failed ventures, such as "粥饼伦灌饼" and "重庆小面," illustrate the operational challenges faced by similar businesses, including high rent and poor management [11][12]. Group 3: Key Risks for "Chicken Fry Brother" - The reliance on social media for customer traffic poses a risk, as changes in platform algorithms can lead to sudden drops in customer flow [15]. - The article notes that consumer expectations for quality and value are rising, making it crucial for businesses to maintain product standards and brand reputation [15][19]. Group 4: Strategies for Success - To transition from a fleeting internet sensation to a sustainable brand, "Chicken Fry Brother" must focus on product quality and avoid over-expansion [19][21]. - Engaging with customers for feedback and iterating on products and services can help build a reliable brand image [19][21]. - The article suggests exploring content-driven monetization strategies, such as live-streaming and merchandise, to enhance customer engagement and loyalty [21][22].