Core Viewpoint - The white birch juice market is rapidly expanding, driven by increasing consumer interest and marketing efforts, but faces challenges related to standardization and sustainability [4][20][22]. Group 1: Market Dynamics - Sales of white birch juice are booming, with both online and offline channels experiencing significant growth, aided by influencer marketing [5][9]. - The product is marketed as a premium beverage, often referred to as "liquid gold," with prices significantly higher than alternatives like coconut water, with a 50% price premium noted [2][17]. - Major beverage companies, including Nongfu Spring and Huiyuan, are entering the white birch juice market, indicating strong commercial interest [4][20]. Group 2: Product Characteristics and Consumer Perception - White birch juice is promoted for various health benefits, including detoxification and fatigue relief, although scientific validation of these claims is lacking [12][16]. - The taste and quality of white birch juice vary significantly due to differences in processing methods, which can affect consumer satisfaction [18][21]. - Consumers are drawn to the product due to its unique flavor and perceived health benefits, with some becoming loyal customers after initial trials [13][14]. Group 3: Industry Standards and Regulations - There is currently no unified national standard for white birch juice, leading to inconsistencies in product quality and labeling [20][21]. - A new group standard for natural white birch juice has been proposed, emphasizing the prohibition of additives and the preservation of natural components, but compliance is voluntary [20]. - The lack of stringent regulations allows for potential dilution and mislabeling of products, raising concerns among consumers and industry experts [19][21]. Group 4: Environmental Concerns - The increasing demand for white birch juice raises concerns about the sustainability of white birch resources, particularly in the context of climate change [22][25]. - Current studies indicate that climate change may threaten the long-term sustainability of white birch forests, with rising temperatures and changing precipitation patterns affecting growth rates [25][28]. - Regulatory measures are being implemented to ensure sustainable harvesting practices, including restrictions on private collection of birch sap [28][29].

在内蒙古额尔古纳市的一家商铺里，韩冰（化名）正在整理货架上琳琅满目的白桦树饮品。"去年开始 卖桦树汁后，很多游客专门来尝鲜。"她告诉《每日经济新闻》记者，当地产的180毫升原液是店里的热 销款，售价12元。 这种带着木质清香的微甜饮品，在都市被包装成"中产水"——距离额尔古纳3000多公里外的城市特卖店 内，促销的白桦树汁也卖到了每升21元，比进口椰子水if品牌还贵50%。 《每日经济新闻》记者调查发现，曾经鄂温克族人用桦皮桶采集的天然饮品，如今被装进现代化生产 线，在主播们卖力吆喝的"解酒神水""抗疲劳神器"宣传中身价倍增。 随着农夫山泉、汇源、大窑等饮料巨头相继布局，白桦树汁这一细分市场正在快速扩张。不过，由于缺 乏统一标准——从原料采集到终端销售，从功效宣传到价格体系，整个产业链亟待规范。 销售火爆：线上线下双渠道爆发，主播带货背景变身"移动白桦林" 在韩冰家经营的商铺内，林林总总的白桦树饮品摆满货架，除了常见的白桦树汁，还有白桦树原液和浓 缩液。 内蒙古大兴安岭地区以其原始白桦林闻名，距离额尔古纳市40公里，一片绵延7000公顷的白桦林，是大 兴安岭地区面积最大、形成年代久远的天然原始白桦林带。 作家 ...