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网约车反‘内卷’
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多地叫停一口价特惠订单 网约车如何反“内卷”?
Core Viewpoint - The article discusses the regulatory measures taken by various cities in China to curb low-price competition in the ride-hailing industry, focusing on the balance between platform competition and driver rights [1][7]. Regulatory Actions - Xi'an's Transportation Bureau issued a notice to suspend "fixed-price" and "discounted-price" marketing practices starting from August 19, aiming to eliminate price fraud and malicious underpricing [1]. - Similar policies have been implemented in multiple cities, including Guangdong, Henan, and Jiangxi, to prevent platforms from forcing drivers to accept low-priced orders [1][7]. Impact on Drivers - Drivers report that their income has slightly improved since the policy implementation, but overall earnings remain low due to high commission rates taken by platforms [2][3]. - The average daily operating hours for ride-hailing vehicles in Zhengzhou is about 9.5 hours, with some drivers earning less than 4,000 yuan per month after deductions [5]. Platform Responses - Major ride-hailing platforms, including Didi and T3, have announced reductions in their maximum commission rates, with Didi lowering it to 27% and Caocao to 22.5% [6]. - Didi's core platform transaction volume exceeded 100 billion yuan in Q1, with a significant year-on-year profit increase, indicating a shift from aggressive pricing strategies to a focus on service quality [8][10]. Industry Dynamics - The article highlights the ongoing struggle between platforms, drivers, consumers, and regulators in achieving a balanced and healthy market environment [5][10]. - The shift from price wars to refined service competition poses challenges for platforms, necessitating transparency in pricing and commission structures [10].
多地叫停一口价特惠订单,网约车如何反“内卷”?
Core Viewpoint - The article discusses the regulatory measures taken by various cities in China to curb low-price competition in the ride-hailing industry, focusing on the balance between platform competition and driver rights [1][5]. Regulatory Actions - Multiple cities, including Xi'an, have implemented regulations to ban low-price marketing strategies such as "one-price" and "special price" orders, effective from August 19 [1][6]. - The regulations aim to prevent price fraud and protect drivers from being forced into low-paying orders [1][6]. - Other cities like Guangdong, Henan, and Jiangxi have also introduced similar policies to combat low-price competition [1][6]. Impact on Drivers - Drivers have reported slight income increases since the implementation of these regulations, but overall earnings remain low due to high commission rates taken by platforms [2][3]. - The average daily operating hours for drivers in Zhengzhou is about 9.5 hours, with some earning less than 4,000 yuan per month after deductions [4]. - Drivers express frustration over the high commission rates, which have increased over time, leading to reduced net income despite a rise in order volume [3][4]. Platform Performance - Despite regulatory challenges, platforms like Didi have shown strong financial performance, with a core platform transaction volume exceeding 100 billion yuan in Q1 and a 15.9% year-on-year growth in Q2 [7][8]. - Didi's total transaction volume reached 1,096 billion yuan in Q2, with a significant contribution from its domestic business [7]. - Cao Cao Mobility reported a revenue of 9.456 billion yuan in the first half of the year, marking a 53.5% increase [8]. Industry Dynamics - The competition in the ride-hailing industry is shifting from aggressive price wars to a focus on service quality, posing new challenges for platforms [8]. - Regulatory interventions are seen as positive steps, but issues such as opaque pricing algorithms and the imbalance in bargaining power between platforms and drivers remain unresolved [8][9].