特惠单
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透视网约车“切单”乱象
Zhong Guo Qi Che Bao Wang· 2025-10-30 09:36
Core Viewpoint - The article discusses the issue of "order cutting" in the ride-hailing industry, where platforms reassign orders to other drivers, often leading to lower earnings for the original drivers and raising concerns about fairness and transparency in the industry [2][3][4]. Group 1: Order Cutting Phenomenon - "Order cutting" refers to the practice where platforms reassign orders to nearby drivers, even if the original driver is close to picking up the passenger, under the guise of optimizing service efficiency [2][3]. - Drivers have reported that after being cut from an order, the platform often resells the order at a lower price to other platforms, increasing the platform's commission while not benefiting the drivers [3][4]. - The prevalence of "order cutting" has led to widespread dissatisfaction among drivers, who feel that their chances of receiving lucrative orders are diminished [3][4]. Group 2: Legal and Regulatory Implications - Legal experts suggest that platforms may be in breach of contract if they enforce "order cutting" through automated systems, and passengers have the right to seek explanations for order cancellations [6]. - Various regions are exploring regulatory measures to address "order cutting," including blockchain technology for order tracking and requiring platforms to disclose their order assignment logic [6][7]. - The success rate of lawsuits initiated by drivers against "order cutting" practices stands at 38%, indicating some legal support for drivers' rights, although the process can be resource-intensive [5][6]. Group 3: Market Dynamics and Industry Challenges - The ride-hailing industry in China is projected to reach a market size of approximately 317.6 billion yuan by the end of 2024, reflecting a year-on-year growth of 24.5% [7]. - Despite the growth in market size, the oversupply of drivers has led to decreased earnings, with average hourly income for drivers dropping by 12.9% in 2024 compared to 2023 [7][8]. - The competitive landscape has driven platforms to adopt low-price strategies, resulting in a cycle of low quality and low earnings, which further complicates the industry's economic viability [8][9]. Group 4: Future Directions and Recommendations - The future of the ride-hailing industry hinges on achieving a balance between market scale and industry value, with a focus on service quality rather than price competition [9]. - Platforms are encouraged to enhance operational efficiency through intelligent dispatching and to consider driver welfare in their business models [9]. - Regulatory bodies are urged to create long-term mechanisms that adapt to market changes, ensuring fair practices and protecting the rights of both drivers and passengers [9].
破“内卷”困局 网约车行业开启“深调整”
Xin Hua Wang· 2025-10-19 23:38
Core Insights - The ride-hailing industry is facing significant challenges, including poor driver-passenger experiences, high commission rates, and increasing competition leading to a vicious cycle of low earnings for drivers and high costs for passengers [1][2][4] Industry Overview - Complaints from consumers about ride-hailing services have surged, highlighting issues such as poor vehicle conditions, lack of air conditioning, and driver fatigue [1] - The number of ride-hailing vehicles in China increased from 2.792 million to 3.206 million in 2024, while the number of licensed drivers rose from 6.572 million to 7.483 million, indicating a saturated market [2] Financial Dynamics - The average hourly income for ride-hailing drivers in 2024 was 27 yuan, a decrease of approximately 12.9% from 31 yuan in 2023, reflecting the financial strain on drivers [2] - High commission rates imposed by platforms are a significant factor contributing to the low profitability for drivers, with many working long hours to make ends meet [1][2] Regulatory Responses - Various local governments have issued warnings about the risks in the ride-hailing market and have temporarily halted the issuance of operating licenses in some cities [3] - Ride-hailing platforms are beginning to lower their commission rates, with T3 Mobility capping its commission at a maximum of 27% and other platforms following suit to share more revenue with drivers [3][5] Market Competition - The introduction of fixed-price and promotional orders has led to increased working hours for drivers, exacerbating the competition and reducing overall income [2][6] - The "one-price" and "promotional orders" models are under scrutiny, with new regulations aimed at curbing these practices to restore fair competition in the market [6][7] Future Outlook - Industry experts suggest that ride-hailing platforms need to explore new growth avenues, such as international markets or niche travel segments, to escape the reliance on domestic market competition [4] - The recent regulatory actions against low-price competition may set a precedent for broader platform economy regulations, emphasizing the need for companies to focus on service quality and innovation rather than price wars [8]
多地叫停一口价特惠订单,网约车如何反“内卷”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 09:01
Core Viewpoint - The article discusses the regulatory measures taken by various cities in China to curb low-price competition in the ride-hailing industry, focusing on the balance between platform competition and driver rights [1][5]. Regulatory Actions - Multiple cities, including Xi'an, have implemented regulations to ban low-price marketing strategies such as "one-price" and "special price" orders, effective from August 19 [1][6]. - The regulations aim to prevent price fraud and protect drivers from being forced into low-paying orders [1][6]. - Other cities like Guangdong, Henan, and Jiangxi have also introduced similar policies to combat low-price competition [1][6]. Impact on Drivers - Drivers have reported slight income increases since the implementation of these regulations, but overall earnings remain low due to high commission rates taken by platforms [2][3]. - The average daily operating hours for drivers in Zhengzhou is about 9.5 hours, with some earning less than 4,000 yuan per month after deductions [4]. - Drivers express frustration over the high commission rates, which have increased over time, leading to reduced net income despite a rise in order volume [3][4]. Platform Performance - Despite regulatory challenges, platforms like Didi have shown strong financial performance, with a core platform transaction volume exceeding 100 billion yuan in Q1 and a 15.9% year-on-year growth in Q2 [7][8]. - Didi's total transaction volume reached 1,096 billion yuan in Q2, with a significant contribution from its domestic business [7]. - Cao Cao Mobility reported a revenue of 9.456 billion yuan in the first half of the year, marking a 53.5% increase [8]. Industry Dynamics - The competition in the ride-hailing industry is shifting from aggressive price wars to a focus on service quality, posing new challenges for platforms [8]. - Regulatory interventions are seen as positive steps, but issues such as opaque pricing algorithms and the imbalance in bargaining power between platforms and drivers remain unresolved [8][9].
网约车平台降抽成不是终点
Jing Ji Ri Bao· 2025-08-27 22:03
日前,滴滴出行、曹操出行、T3出行等多家网约车平台集体发布降低抽成通知,其中,滴滴出行、T3 出行将最高抽成降至27%,曹操出行则降至22.5%,引发关注。 网约车平台包括聚合平台作为提供信息和服务的中间方,会从乘客支付的费用中抽取一部分作为自己的 收入,这就是抽成,也叫"佣金"。抽成比例直接关系司机收入,也影响服务质量,受到各方关注。自 2022年年初开始,交通运输部持续推进网约车行业抽成"阳光行动",网约车平台的平均抽成比例逐步下 降。 一方面,要规范有序竞争。为争夺用户和市场份额,头部平台大力度推广"特惠单""一口价""随心接"等 接单模式,其本质仍是"价格战"。不少司机被迫"应战","特惠单"和"一口价"收入仅能覆盖司机驾驶成 本,但如果司机不接收特惠订单,派单量会明显减少。长此以往,必将导致服务质量下降,激化司机和 乘客之间的矛盾。长期低价无序内卷,将影响行业健康发展,损害各方利益。目前,西安等地已开始叫 停网约车"一口价",相信后续会有更多地方跟进,网约车平台应以此为契机,规范有序竞争。 另一方面,要公开透明运营。长远来看,建立公平透明的利益分配机制,比短期抽成调整更重要。这要 求平台进一步明晰抽 ...