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被挤出滴滴的中年司机,越跑越穷?
Xin Lang Cai Jing· 2026-02-10 02:26
Core Viewpoint - The ride-hailing market is undergoing a transformation into a flow game, with aggregation platforms like Gaode acting as traffic entry points, while smaller platforms compete on price, leading to a price war that ultimately affects drivers [2][12]. Group 1: Market Dynamics - In October 2025, the number of ride-hailing orders reached 892 million, with aggregation platforms accounting for 31% of the market share [2]. - The aggregation model has redefined the ride-hailing market, positioning platforms like Gaode as major traffic hubs, while smaller platforms are likened to small businesses competing for visibility [2][12]. - The cost of the price war is being transferred to drivers, many of whom are new entrants struggling to survive in a saturated market [2][12]. Group 2: Driver Experiences - Drivers like Li Xuemei have experienced significant drops in earnings, with her daily revenue falling from 400 to 300, and in some cases, as low as 200 [4][25]. - Many drivers resort to tactics such as "number washing" to improve their standing on platforms, but these methods often yield diminishing returns [4][5]. - The strict management of driver accounts by platforms like Didi has led to a black market for account recovery, with reports of drivers paying to remove negative records [8][9]. Group 3: Platform Competition - The number of new ride-hailing companies surged to 72 between 2021 and 2023, as regulatory changes lowered entry barriers [9]. - Smaller platforms are increasingly reliant on aggregation platforms for order acquisition, with Gaode emerging as a dominant player in the market [12][19]. - The revenue model for these smaller platforms is strained, as they must pay a 9% commission to aggregation platforms and a 5% service fee to SaaS providers, leaving little profit margin [13][20]. Group 4: Economic Pressures on Drivers - Many drivers face financial pressures, with operating costs such as vehicle rental and living expenses often exceeding their earnings [15][24]. - The introduction of commission-free cards by smaller platforms has created a dilemma for drivers, who feel compelled to purchase them despite the high costs [22][24]. - The overall decline in order volume has led to increased competition among drivers, making it difficult to maintain stable earnings [12][19].