Core Viewpoint - The central government is taking action to address the issue of "black mouths" on the internet that harm businesses, with a two-month nationwide campaign aimed at rectifying malicious attacks and marketing practices against companies [1][2][3]. Group 1: Government Actions - The Central Cyberspace Administration of China launched a two-month campaign to tackle four major issues, including malicious defamation and harmful marketing practices against enterprises [1]. - The campaign aims to protect the legitimate rights and interests of businesses and entrepreneurs, which are crucial for high-quality economic development [2][3]. - New regulations and guidelines have been established to clarify the handling of online infringement information related to enterprises, enhancing legal frameworks to combat misleading and defamatory content [3][4]. Group 2: Company Responses - Companies like Pang Donglai and Huiyuan Juice have publicly responded to false information, emphasizing their operational transparency and commitment to legal recourse against defamation [1][2]. - Li Ning has also taken legal action against malicious rumors, asserting its rights and defending its brand reputation [4]. - The proactive stance of these companies in addressing online misinformation is seen as a necessary step to maintain their market positions and protect their interests [4].

Core Viewpoint - The Central Cyberspace Administration of China has launched a two-month special action to address the issue of "black mouths" harming enterprises, aiming to enhance the online business environment and protect the legitimate rights of companies and entrepreneurs [1][2]. Group 1: Focus Areas of the Special Action - The action targets four prominent issues related to "black mouths" harming enterprises [3]. Group 1.1: Malicious Defamation and Attacks on Enterprises - The action addresses malicious defamation of enterprise product quality and operational status, including fabricating false information to tarnish corporate reputation and malicious complaints against companies [4]. - It also targets the organization and manipulation of "internet water armies" and "black public relations" to jointly release negative information about enterprises [5]. - The action seeks to combat false evaluations that are funded by businesses, which involve mocking corporate logos and degrading corporate images [6]. Group 1.2: Extortion and Blackmail Issues - The initiative focuses on cases where negative information is published about enterprises, followed by demands for "removal fees" or "public relations fees" [7]. - It addresses the use of influence under the guise of "media supervision" to coerce companies into paying "protection fees" [8]. - The action also targets the release of false information during critical corporate events, such as product launches or financing, to force companies into business collaborations [8]. Group 1.3: Malicious Marketing and Hype - The action aims to tackle the malicious accumulation of negative information about enterprises, which undermines their or industry development prospects [9]. - It addresses the distortion of corporate equity structures, financial statements, and product packaging in public information or news reports [10]. - The initiative also targets the revival of old news about companies to exploit trending events for malicious marketing [11]. Group 1.4: Leakage and Infringement Issues - The action addresses impersonation of entrepreneurs through public account names, avatars, and profiles, misusing their names to disseminate information [12]. - It targets the spread of discriminatory remarks against regions or groups, leading to the stigmatization or malicious defamation of entrepreneurs [13]. - The initiative also seeks to prevent the unauthorized disclosure of personal privacy of entrepreneurs and interference with normal business operations under the pretext of "anti-fraud" or "rights protection" [13]. Group 2: Implementation and Oversight - The Central Cyberspace Administration emphasizes the need for heightened political awareness and a sense of responsibility in executing this special action [13]. - It calls for proactive measures to address issues that enterprises strongly reflect on and that attract high social attention, enhancing the handling of complaints and reports [13]. - The administration will guide local platforms to improve their review and handling standards for enterprise-related information, strengthen content management in key areas, and enhance the functionality of complaint and reporting systems [13].