Core Viewpoint - The rise of online memorial services has transformed traditional Qingming Festival practices, allowing people to commemorate their loved ones virtually through various digital platforms, although this trend raises concerns about pricing and the potential for misuse of personal information [1][21][27]. Group 1: Online Memorial Services - Online memorial services enable users to create virtual memorials for deceased individuals through websites, apps, and social media platforms, allowing for the expression of remembrance anytime and anywhere [1][7]. - The creation of memorials is often free, but users must purchase virtual offerings, which can be expensive, with various pricing structures for different services [11][14][18]. - Platforms like "彼岸思念" and "云寄念" allow users to create memorials without verification of the deceased's information, leading to potential misuse and the creation of memorials for living individuals [11][21]. Group 2: Legal and Ethical Concerns - There have been instances where living individuals have had memorials created in their names without consent, leading to legal disputes over personal rights and privacy [21][26]. - Legal experts emphasize the need for stricter verification processes for online memorial services to prevent the violation of personal rights and ensure compliance with laws such as the Civil Code and the Personal Information Protection Law [27][28]. - The Ministry of Civil Affairs is drafting new industry standards for online memorial services, which aim to regulate the sector and ensure that platforms verify user identities and memorial information [27][28].