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纳斯达克上市半年承压:霸王茶姬遭谣言冲击,单店盈利下滑+品控问题持续发酵
Sou Hu Cai Jing· 2025-12-10 02:49
Core Viewpoint - The company BaWang Tea Ji, which made headlines as the first new tea beverage company to go public in the U.S., is facing multiple crises including rumors, stock price volatility, slowing growth, and quality control issues within just six months of its IPO [2] Group 1: Rumors and Legal Issues - A wedding invitation linked to the founder of BaWang Tea Ji has sparked widespread rumors about his personal life, including false claims about his marriage and business dealings [3][5] - The rumors have proliferated on social media, with fabricated stories about the founder's background and business success, leading to significant public confusion [6] - The company's stock price reacted negatively to the rumors, with a notable drop of 8.09% on November 20, 2025, resulting in a market value loss of approximately $2.1 billion [8] Group 2: Financial Performance and Challenges - BaWang Tea Ji has experienced a decline in single-store profitability, with the average monthly GMV for Q2 2025 at 404,350 yuan, representing a 23% year-over-year decrease [16] - The company has faced operational efficiency challenges, with single-store GMV declining for six consecutive quarters [16] - As of Q2 2025, the company had over 7,038 global stores and 200 million registered members, but rapid expansion has led to concerns about sustainability and profitability [14] Group 3: Quality Control Issues - The company has been criticized for quality control problems, including a recent incident where a customer found a foreign object in their drink, raising serious concerns about food safety [18][23] - Complaints on consumer platforms have reached 2,927, highlighting issues such as incorrect sugar levels and product cancellations [21] - Experts emphasize the importance of addressing food safety issues to maintain brand reputation and consumer trust, suggesting that the company must improve internal management and quality control measures [23]