Core Viewpoint - The cold weather has led to a traditional peak season for lamb consumption, resulting in a robust market with increased sales and prices. Group 1: Market Trends - The lamb market is experiencing a surge in both sales volume and prices as winter approaches, indicating a strong demand for lamb products [1] - At Beijing Xinfadi Agricultural Products Market, the peak sales period for meat is marked by high foot traffic and active transactions [3] Group 2: Price and Sales Data - Sales volume has increased by 20%, with prices rising approximately 3 yuan per kilogram; current prices for lamb legs are around 33 to 35 yuan per kilogram, up from 30 yuan [5] - On November 7, the price of whole lamb at Beijing Xinfadi Market was 51 yuan per kilogram, reflecting a 2% increase month-on-month and a 9% increase year-on-year [9] - In the first week of November, the national average price for lamb was 70.98 yuan per kilogram, showing a 0.3% increase from the previous month and a 1.6% increase year-on-year, marking three consecutive weeks of price rises [13] Group 3: Regional Insights - In Yucheng, Shandong Province, lamb procurement has surged due to increased customer demand, with local merchants reporting a significant rise in daily procurement volumes [11]

Core Insights - The demand for lamb is increasing as winter approaches, with prices expected to rise by 10% to 15% compared to last year [2][4] - Consumers are showing strong purchasing power despite price increases, leading to a steady growth in sales [2][3] Price Trends - The price of live lamb is currently at 16 yuan per jin, while lamb meat is priced at 52 yuan per jin [2] - In the Chengdu market, wholesale prices for lamb chops and legs range from 28 to 30 yuan, with an overall increase in prices compared to last year [3] - The average daily sales volume of lamb has increased by approximately 25%, reaching around 800 heads or 16 tons [3] Consumer Behavior - There is a notable shift in consumer preferences towards convenient and ready-to-eat lamb products, such as pre-packaged lamb soup and other lamb dishes [5][8] - Traditional lamb soup remains a popular choice among consumers, with many opting for freshly prepared options from local markets [4][7] - New cooking styles, including copper pot hot pot and grilled lamb, are attracting younger consumers, expanding the consumption boundaries of lamb [8] Market Dynamics - The peak demand period for lamb is expected to be in the 20 days leading up to the winter solstice, with daily sales potentially reaching 60 tons [3] - Despite price increases, the overall consumption of lamb is expected to remain robust due to seasonal demand and consumer interest in higher-quality lamb products from regions like Qinghai and Ningxia [4][8]