Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase exceeding 15% compared to the benchmark index [3][10]. Core Insights - The company reported a steady revenue growth of 7.21% year-on-year for the first half of 2025, achieving a total revenue of 5.362 billion yuan. The net profit attributable to the parent company reached 799 million yuan, reflecting a year-on-year increase of 13.8% [1]. - The gross margin improved by 3.56 percentage points to 73.38%, while the net profit margin increased by 0.93 percentage points to 15.41% [1]. - The report highlights the strong performance of the OR brand, which saw a remarkable revenue growth of 102.52% year-on-year, contributing 279 million yuan in revenue [2]. Summary by Sections Financial Performance - For the first half of 2025, the company achieved a revenue of 5.362 billion yuan, with a net profit of 799 million yuan, and a non-recurring net profit of 771 million yuan, marking increases of 7.21%, 13.8%, and 13.49% respectively [1]. - The second quarter alone generated a revenue of 3.003 billion yuan, up 6.49% year-on-year, with a net profit of 408 million yuan, reflecting a growth of 2.36% [1]. Brand Performance - The main brand, Proya, generated 3.979 billion yuan in revenue for the first half of 2025, remaining stable year-on-year. The brand's Tmall flagship store ranked first in the beauty category [2]. - The second brand, Caitang, achieved a revenue of 705 million yuan, representing a year-on-year growth of 21.11% [2]. - The OR brand's revenue reached 279 million yuan, showing a significant increase of 102.52% year-on-year, while the brand Yefuti generated 166 million yuan, up 3.31% [2]. Future Earnings Forecast - The report projects earnings per share (EPS) of 4.49, 5.15, and 5.73 yuan for the years 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 20, 18, and 16 times [3].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [3][6]. Core Insights - The company reported a 30% year-on-year increase in net profit for 2024, with total revenue reaching 10.778 billion yuan, a 21.04% increase from the previous year [1][3]. - The gross margin for 2024 was 71.39%, up by 1.46 percentage points, while the net margin improved to 14.71%, an increase of 0.89 percentage points [1]. - The company has been expanding its product matrix, launching new skincare and makeup products, which contributed to robust revenue growth across various categories [2][3]. Financial Performance Summary - In 2024, the company achieved total revenue of 10.778 billion yuan, with a year-on-year growth of 21.04% [5]. - The net profit attributable to shareholders was 1.552 billion yuan, reflecting a 30% increase compared to 2023 [5]. - For Q1 2025, the company reported revenue of 2.359 billion yuan, a year-on-year increase of 8.13%, and a net profit of 390 million yuan, up by 28.87% [1][5]. Product Category Performance - The skincare segment generated revenue of 9.019 billion yuan in 2024, a 19.31% increase, while the makeup segment saw revenue of 1.361 billion yuan, growing by 21.96% [2]. - The hair care products category experienced significant growth, with a revenue increase of 79.41% in 2024 [2]. - The main brand, Proya, achieved revenue of 8.581 billion yuan in 2024, up by 19.55% [2]. Earnings Forecast - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 4.59 yuan, 5.32 yuan, and 6.06 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 17x, 14x, and 13x [3][5].