[Table_Main] 公司研究|日常消费|家庭与个人用品 证券研究报告 丸美生物(603983)公司点评报告 2025 年 08 月 27 日 25H1 收入维持快速增长，销售费用率提升致净利率短暂承压 25H1 公司实现营业收入 17.69 亿元，同比增长 30.83%，实现归属母公司 净利润 1.86 亿元，同比增长 5.21%，实现扣非归母净利润 1.77 亿元，同比 增长 6.64%。盈利能力方面 25H1 公司毛利率为 74.6%，同比基本持平， 净利率为 10.52%，同比下降 2.58pct。期间费用方面，25H1 销售费用率为 56.5%，同比提升 3.44pct，主要系线上流量成本持续高涨以及品牌建设和 科学传播投入所致；管理费用率为 2.85%，同比下降 0.58pct，财务费用率 为-0.6%，同比下降 0.04pct，研发费用率为 2.3%，同比下降 0.35pct。 丸美持续深化大单品策略，PL 限定玩法助力人群破圈 分品牌来看，主品牌丸美 25H1 聚焦四大单品和三大套组持续提升渗透，升 级线上重组双胶原洁水乳，发布新品小金针超级面膜。上半年丸美天猫旗舰 店 TOP5 核心单品 ...

[Table_Main] 公司研究|日常消费|家庭与个人用品 证券研究报告 上海家化(600315)公司点评报告 2025 年 08 月 22 日 [Table_Title] 25Q2 收入增长提速，抖音渠道持续突破 ——上海家化(600315)2025 年半年报点评 [Table_Summary] 事件： 公司发布 2025 年半年报。 点评： 25Q2 收入增长明显提速，扣非净利润扭亏为盈 25H1 公司实现营收 34.78 亿元，同比增长 4.75%；归母净利润 2.66 亿元， 同比增长 11.66%，扣非净利润 2.21 亿元，同比下降 5.89%。非经常性损 益变动主要系持有金融资产和金融负债形成的公允价值变动损益同比增加 约 5400 万元。公司销售毛利率达 63.37%，同比提升 2.24pct，销售净利率 为 7.64%，同比提升 0.47pct。销售费用率、管理费用率、研发费用率分别 为 43.85%、8.06%、2.49%，同比分别微增 0.44/0.5/0.42pct，整体费用管 控成效显著。单 Q2 公司实现营收 17.75 亿元，同比增长 25.4%，净利润 4862 万元，扣非净 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Views - The company reported a revenue of 895 million yuan for the first half of 2025, representing a year-on-year growth of 20.31%, while the net profit attributable to shareholders was 188 million yuan, up 4.16% year-on-year [1]. - The company's gross margin for the first half of 2025 was 58.01%, a decrease of 0.63 percentage points year-on-year, and the net profit margin was 20.95%, down 3.25 percentage points year-on-year [1]. - The company has launched over 40 new or upgraded products, including children's sunscreen and mosquito repellent products, indicating a continuous effort to expand its product categories [2]. - Online sales channels generated 643 million yuan in revenue, a year-on-year increase of 19.97%, while offline channels achieved 251 million yuan, growing 21.18% year-on-year [3]. Summary by Sections Financial Performance - In the second quarter of 2025, the company achieved a revenue of 655 million yuan, a year-on-year increase of 13.46%, but the net profit attributable to shareholders decreased by 0.85% to 143 million yuan [1]. - The company’s sales expense ratio increased to 30.25%, up 1.52 percentage points year-on-year, while the management expense ratio decreased slightly to 1.81% [1]. Product Categories - The baby care segment generated 405 million yuan in revenue, up 38.73% year-on-year, while the mosquito repellent segment brought in 375 million yuan, a growth of 13.43% year-on-year [2]. - The essential oil segment saw a decline in revenue, dropping 14.6% year-on-year to 92.08 million yuan [2]. Channel Performance - The company is actively expanding its offline channels, with significant growth in regions such as Southwest, Central China, Northeast, and Northwest, where revenue growth exceeded 100% [3]. - The company has established partnerships with various offline retailers, including Sam's Club, Walmart, and others, contributing to a substantial increase in accounts receivable, which grew by 477.87% year-on-year [3]. Profitability Forecast - The company is expected to achieve net profits of 332 million yuan, 423 million yuan, and 524 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding EPS of 0.82, 1.05, and 1.30 yuan per share [4].

Investment Rating - The report maintains a neutral investment rating for the U.S. stock market [1] Core Insights - The U.S. stock market is experiencing a steady recovery, led by the technology sector, with the S&P 500 rising by 5.3% and the Nasdaq increasing by 7.2% [3] - Significant capital inflows have been observed, particularly in the semiconductor and automotive sectors, indicating strong investor interest [4] - Earnings expectations for the S&P 500 constituents have been slightly adjusted upwards, with traditional industries showing the most significant upward revisions [5] Summary by Sections Price Trends - The S&P 500 increased by 5.3% and the Nasdaq by 7.2% this week, with the automotive and semiconductor sectors leading the gains at +16.2% and +13.3% respectively [3] Capital Flows - Estimated capital inflows for the S&P 500 constituents reached +$25.71 billion this week, a significant increase from the previous week's +$2.99 billion [4] - The semiconductor sector saw the highest inflow at +$9.17 billion, followed by automotive at +$6.59 billion [18] Earnings Forecasts - The dynamic F12M EPS expectations for the S&P 500 were adjusted up by 0.1%, with 19 sectors seeing upward revisions, particularly real estate (+0.7%) and materials (+0.5%) [5]

Group 1 - The core index, the CSI Consumer Leaders Index, rose by 0.49% to 12,951.44 points with a trading volume of 23.285 billion yuan on May 8 [1] - Over the past month, the CSI Consumer Leaders Index increased by 6.58%, while it rose by 1.32% over the last three months, but has decreased by 1.75% year-to-date [2] - The index comprises 50 large-cap, high-quality listed companies from the consumer discretionary and staples sectors, reflecting the overall performance of consumer leader stocks [2] Group 2 - The top ten weighted stocks in the CSI Consumer Leaders Index include: Kweichow Moutai (15.68%), Wuliangye (13.28%), Gree Electric (10.82%), Yili (9.76%), Haier Smart Home (4.95%), Fuyao Glass (4.84%), Focus Media (3.87%), Haitian Flavoring (3.69%), China Duty Free Group (3.21%), and Haida Group (2.32%) [2] - The index's holdings are primarily listed on the Shanghai Stock Exchange (63.50%) and Shenzhen Stock Exchange (36.50%) [2] - The industry composition of the index includes: Food, Beverage, and Tobacco (44.12%), Durable Goods (21.48%), Passenger Cars and Parts (15.71%), Media (5.18%), Agriculture, Animal Husbandry, and Fishery (4.79%), Retail (3.81%), Textiles, Apparel, and Jewelry (2.08%), Household and Personal Products (1.46%), and Consumer Services (1.36%) [2] Group 3 - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December [3] - Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [3] - Public funds tracking the CSI Consumer Leaders Index include: Huabao CSI Consumer Leaders C, China Merchants CSI Consumer Leaders Index Enhanced A, China Merchants CSI Consumer Leaders Index Enhanced C, ICBC CSI Consumer Leaders ETF, Huabao CSI Consumer Leaders A, and Huabao CSI Consumer Leaders ETF [3]

Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the performance of the Hong Kong stock market (港股) in 2024, highlighting a recovery trend in overall earnings growth with a 1.2% increase in revenue and a 9.8% year-on-year growth in net profit attributable to shareholders [1][3][6]. Core Insights and Arguments - **Earnings Growth**: The second half of 2024 saw a significant acceleration in earnings, with a year-on-year increase of 13.3% [1][6]. - **Key Sectors Driving Growth**: - The information technology sector benefited from breakthroughs in AI technology, with net profit growth of 77.4% in the software and services sub-sector and 76.4% in the technology hardware and equipment sub-sector [1][10]. - The financial sector, particularly the insurance industry, experienced a 70.8% increase in net profit, while diversified financial services saw a 20.5% growth [1][10]. - The healthcare sector, including pharmaceuticals, biotechnology, and life sciences, improved profitability by nearly 20 percentage points [1][10]. - **Struggling Sectors**: The consumer sector showed weak growth, with significant declines in return on equity (ROE) for household and personal products, and food retail. The optional consumer retail sub-sector's profit growth decreased by 36 percentage points, while media and consumer services saw declines of approximately 18% and 19% respectively [1][11]. Financial Metrics - **Return on Equity (ROE)**: The ROE for Hong Kong stocks rose to 7% in 2024, up from 6.7% in the first half of the year, but still below the average of around 10% since 2016. The DuPont analysis indicated that the increase in asset turnover was the primary driver of the ROE improvement [1][7][8]. - **Revenue Trends**: The revenue growth rate for Hong Kong stocks showed signs of bottoming out, with a 1.2% increase for the year, slightly down from 1.9% in the first half of 2024 [1][5]. Comparative Analysis - **Performance vs. A-shares**: The earnings recovery speed of Hong Kong stocks is superior to that of A-shares, which reported negative growth rates of -0.2% for the year and -0.5% for the first half of 2025 in terms of revenue and -2.7% for both periods in net profit [4][6]. Future Outlook - **Support Factors for 2025**: The global technology cycle is expected to rebound, with the AI-driven industrial revolution continuing to support the performance of the information technology sector. Additionally, macroeconomic policies aimed at stabilizing growth are anticipated to benefit mainland companies, which constitute over 60% of the market [4][12].

Investment Rating - The report maintains a "Buy" rating for Shanghai Jahwa, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Views - The company reported a net profit of 2.17 billion yuan in Q1 2025, marking a turnaround from losses in the previous quarter, despite a 10.59% year-on-year decline in revenue [1][2]. - The company is undergoing strategic adjustments, including brand upgrades and channel optimization, which are expected to enhance profitability in the future [2][4]. Financial Performance Summary - In 2024, the company achieved revenue of 56.79 billion yuan, a year-on-year decrease of 13.93%, with a net profit of -8.33 billion yuan [1]. - For Q1 2025, revenue was 17.04 billion yuan, down 10.59% year-on-year, but the net profit showed a recovery to 2.17 billion yuan [1]. - The gross margin for Q1 2025 was 63.4%, with a net margin of 12.75% [1]. Business Segment Analysis - Personal care segment revenue in 2024 was 23.79 billion yuan, down 3.42% year-on-year, with a gross margin of 63.59% [2]. - The beauty segment saw a significant decline in revenue, down 29.81% to 10.50 billion yuan, but maintained a gross margin of 69.67% [2]. - The overseas business generated 14.15 billion yuan in revenue, a decrease of 11.43% year-on-year, with a gross margin of 48.32% [2]. Employee Stock Ownership Plan - The company announced an employee stock ownership plan aiming to raise up to 77.51 million yuan, with a share price set at 16.03 yuan per share [3]. - The plan includes participation from key executives and middle management, reflecting long-term confidence in the company's recovery [3]. Profit Forecast - The company is projected to achieve net profits of 3.42 billion yuan, 4.64 billion yuan, and 5.24 billion yuan for the years 2025, 2026, and 2027, respectively [4]. - The expected earnings per share (EPS) for the same years are 0.51 yuan, 0.69 yuan, and 0.78 yuan, with corresponding price-to-earnings ratios of 44x, 33x, and 29x [4].

Group 1 - The core viewpoint of the article highlights the performance of the China Securities Index for Hong Kong-listed tradable mainland consumption, which has seen a recent increase of 0.57% to 1230.76 points, despite a decline of 8.09% over the past month [1] - The index has shown a year-to-date increase of 8.81% and a three-month increase of 7.24%, indicating a positive trend over a longer period [1] - The index is part of a series that includes HKT Hong Kong real estate, HKT mainland consumption, and HKT mainland banking, reflecting the overall performance of related thematic securities in the Hong Kong market [1] Group 2 - The top ten holdings of the index include BYD Company (12.92%), Alibaba-W (12.58%), JD Group-SW (8.05%), Trip.com Group-S (7.63%), Meituan-W (7.32%), Pop Mart (4.52%), Xpeng Motors-W (3.96%), Li Auto-W (3.96%), Yum China (3.88%), and Anta Sports (3.65%) [1] - The index's holdings are entirely composed of securities listed on the Hong Kong Stock Exchange, with the passenger vehicles and parts sector accounting for 29.45%, consumer services for 23.30%, and retail for 21.88% [2] - The index samples are adjusted biannually, with changes implemented on the next trading day following the second Friday of June and December, ensuring that the weight factors are updated accordingly [2]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase exceeding 15% compared to the benchmark index [3][6]. Core Insights - The company reported a 30% year-on-year increase in net profit for 2024, with total revenue reaching 10.778 billion yuan, a 21.04% increase from the previous year [1]. - The gross margin for 2024 was 71.39%, reflecting a 1.46 percentage point increase year-on-year, while the net profit margin improved to 14.71%, up by 0.89 percentage points [1]. - The company has been expanding its product matrix, launching new skincare and makeup products, which contributed to robust revenue growth across various categories [2]. Financial Performance Summary - In 2024, the company achieved total revenue of 10.778 billion yuan, with a year-on-year growth of 21.04% [5]. - The net profit for 2024 was 1.552 billion yuan, representing a 30% increase compared to the previous year [5]. - For Q1 2025, the company reported revenue of 2.359 billion yuan, an 8.13% increase year-on-year, and a net profit of 390 million yuan, up by 28.87% [1][5]. Product Category Performance - The skincare segment generated revenue of 9.019 billion yuan in 2024, a 19.31% increase year-on-year, with a gross margin of 71.56% [2]. - The makeup segment saw revenue of 1.361 billion yuan, growing by 21.96% year-on-year, with a gross margin of 71.46% [2]. - The hair care products category experienced significant growth, with revenue increasing by 79.41% to 386 million yuan in 2024 [2]. Future Earnings Forecast - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 4.59 yuan, 5.32 yuan, and 6.06 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 17x, 14x, and 13x [3][5].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [3][6]. Core Insights - The company reported a 30% year-on-year increase in net profit for 2024, with total revenue reaching 10.778 billion yuan, a 21.04% increase from the previous year [1][3]. - The gross margin for 2024 was 71.39%, up by 1.46 percentage points, while the net margin improved to 14.71%, an increase of 0.89 percentage points [1]. - The company has been expanding its product matrix, launching new skincare and makeup products, which contributed to robust revenue growth across various categories [2][3]. Financial Performance Summary - In 2024, the company achieved total revenue of 10.778 billion yuan, with a year-on-year growth of 21.04% [5]. - The net profit attributable to shareholders was 1.552 billion yuan, reflecting a 30% increase compared to 2023 [5]. - For Q1 2025, the company reported revenue of 2.359 billion yuan, a year-on-year increase of 8.13%, and a net profit of 390 million yuan, up by 28.87% [1][5]. Product Category Performance - The skincare segment generated revenue of 9.019 billion yuan in 2024, a 19.31% increase, while the makeup segment saw revenue of 1.361 billion yuan, growing by 21.96% [2]. - The hair care products category experienced significant growth, with a revenue increase of 79.41% in 2024 [2]. - The main brand, Proya, achieved revenue of 8.581 billion yuan in 2024, up by 19.55% [2]. Earnings Forecast - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 4.59 yuan, 5.32 yuan, and 6.06 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 17x, 14x, and 13x [3][5].