Core Viewpoint - The recent price surge in badminton products, driven by material costs and supply chain issues, reflects a broader challenge regarding the accessibility of sports for the general public, as the cost of badminton has become comparable to luxury items like gold [3][39]. Price Increase Analysis - In July, several well-known brands, including Yonex and Victor, raised prices of popular badminton products by approximately 30-40 RMB per barrel [4]. - For instance, the price of Yonex's AS-05 model increased from 275 RMB to 350 RMB, marking a rise of over 20% [4]. - Consumers are reacting to these price hikes by either reducing purchases or stockpiling products in anticipation of further increases [6][7]. Market Demand and Supply Dynamics - The number of badminton participants in China exceeded 250 million in 2021, indicating a significant market potential [7]. - The supply of essential materials, such as duck and goose feathers, has decreased due to reduced production by farmers, contributing to the price increases [8]. - The demand for badminton products is outpacing supply, leading to inevitable price hikes [11]. Brand Performance and Market Trends - Li Ning reported a record high revenue in the first half of 2025, with a double-digit growth in equipment and accessories sales, indicating a strong market for badminton products [11]. - The share of badminton in Li Ning's overall revenue has increased to 7%, further driving the company's growth [11]. Consumer Behavior and Alternatives - As prices rise, many consumers are seeking more affordable alternatives, such as domestic brands or lower-cost products [19]. - Some clubs have started using cheaper, locally produced badminton products in response to the price hikes from major brands [15][19]. - The trend of "badminton ball refurbishment" has emerged, reflecting consumer dissatisfaction with rising prices and attempts to extend the life of existing products [30][36]. Future Outlook - The consensus in the industry suggests that unless more brands enter the market or significant technological advancements occur, prices for badminton products are unlikely to decrease in the near future [35]. - The potential for breakthroughs in artificial ball technology could be a key factor in addressing the current pricing challenges [35].

Group 1 - The core point of the article highlights that Yonex, a leading badminton brand from Japan, will implement a new price increase for various badminton products starting August 1, with prices rising by 30 to 40 yuan [1] - The article notes that badminton, referred to as a "national sport," has become increasingly expensive in recent years, with significant price hikes observed since 2023 [1] - An example provided is the AS-05 model badminton, which saw its price per tube increase from under 100 yuan two years ago to 275 yuan in July of the previous year, marking a cumulative increase of 100% over two years [1]

Group 1 - The core viewpoint of the articles highlights a significant price increase in badminton products, particularly shuttlecocks, driven by raw material shortages and increased market demand [1][2][3] - Major manufacturers like Victor, Yonex, and Li Ning have announced price hikes ranging from 5% to 29%, with the retail price of popular shuttlecocks nearly tripling over two years [1][2] - The cost of producing shuttlecocks has risen by approximately 20%, primarily due to fluctuating feather prices, which have increased from 0.9 yuan to 1 yuan per piece within a short period [2][3] Group 2 - The supply of feathers, a key raw material for shuttlecocks, has been inconsistent, with fluctuations in the number of meat ducks and geese being raised in China from 2019 to 2024 [3] - The demand for badminton products has expanded, particularly among youth training programs and corporate team-building events, leading to increased pressure on supply chains [5][6] - The number of youth participating in badminton competitions has doubled in five years, influenced by educational policies and the growth of training institutions [6] Group 3 - Manufacturers are exploring alternative materials for shuttlecocks, such as synthetic and nylon options, due to the rising costs and supply issues associated with natural feathers [4] - The price of ordinary shuttlecocks is perceived to have reached a ceiling, with prices around 140 to 200 yuan per tube, beyond which consumers may seek alternatives [4] - The market dynamics involve multiple layers of distributors, each adding a markup, which contributes to the final retail price experienced by consumers [5]