11月21日，随着第十五届全国运动会（简称"十五运"）圣火缓缓熄灭，首次由广东、香港、澳门三 地举办的全国运动会，在欢声笑语中落下帷幕。 四川体育代表团在竞技体育项目中展现了良好的精神风貌和竞技水平，获得31枚金牌、31枚银牌、 48枚铜牌，共计110枚奖牌，金牌数、奖牌数均位居全国第七。此外，四川体育代表团在竞技项目比赛 中共拿到2593分，位居全国第五。不仅如此，四川体育代表团还收获本届全运会体育道德风尚奖，实现 运动成绩和精神文明双丰收。 集体项目全面提升 本届全运会，参赛单位由第十四届全运会的37个增至74个，竞争态势显著升级。四川体育代表团进 行了前瞻性布局，以响应国家发展冰雪运动号召为契机，大力实施错位发展战略，依靠创新驱动，为竞 技体育持续突破注入强劲动力。最终，在本届全运会竞技项目比赛中，四川体育代表团共获得17枚金 牌、17枚银牌、29枚铜牌，共计63枚奖牌。 羽毛球3个团体项目进入四强，其中，成年女团获得铜牌，时隔32年重返全运会领奖台。与眉山青 神中学共建的女子橄榄球队，首次获得该项目奖牌。花样游泳、垒球、10米气步枪混合团体等集体项目 均获得铜牌。 这些成绩不仅是团队合作的胜利，更体现 ...

Core Points - Suzhou athletes achieved a total of 11 gold, 8 silver, and 10 bronze medals at the 15th National Games, showcasing strong performance across various sports [1] - The men's handball team from Suzhou secured an unprecedented "five consecutive championships" in collective ball sports [1] - Notable individual achievements include shooting champion Sheng Lihao and weightlifting champion Qian Feixiang, along with impressive performances in athletics [1] Group 1: Athletics Achievements - Zhao Jie, a bronze medalist in women's hammer throw at the Paris Olympics, won her first gold medal at the National Games [1] - Suzhou's Li Zixu earned a silver medal in men's hammer throw during his debut at the National Games [1] - Tan Mengyi achieved her personal best in women's long jump, securing a gold medal [1] - Cai Yanting won a bronze medal in women's 200 meters and contributed to a bronze in the women's 4×400 meters relay [1] Group 2: Team Sports Success - The Jiangsu women's football team clinched the gold medal, marking their first championship in 12 years, with seven players from Suzhou [1] - Suzhou athletes contributed to Jiangsu's victories in women's volleyball and women's handball team events [3] Group 3: Badminton Highlights - In badminton, Suzhou's He Bingjiao, Sun Liyuan, and Guo Yuxin helped Jiangsu secure the women's adult team silver medal [2] - The newly introduced youth team event saw Suzhou's young players Qin Tianyue, Liu Siya, and Pan Xinyan lead Jiangsu to a gold medal [2] - The "post-00s" player Zhu Yanpeng played a key role in Jiangsu's men's team winning the championship after a 16-year gap [2]

Core Points - The 15th National Games is a significant sports event that showcases the spirit of perseverance, teamwork, and optimism among Chinese youth [3][4][10] - The event has seen remarkable performances, including multiple world record-breaking achievements in weightlifting and emotional victories in various sports [4][5][9] Group 1: Athletic Achievements - Veteran swimmer Wang Shun from Zhejiang won his 19th gold medal at the National Games, highlighting his long and successful career [4] - Olympic champion Liu Huanhua set a new world record in weightlifting with a total lift of 414 kg, demonstrating resilience in the face of challenges [4] - He Jie from Ningxia won the men's marathon, showcasing his dedication by training with top athletes in Kenya [4] Group 2: Emotional Moments and Sportsmanship - Boxers and divers, including Liu Wei and Cao Yuan, displayed courage and dedication, transcending mere competition [5] - Young athletes like Chen Yuxie, who became the youngest women's 100m champion, expressed gratitude towards veteran competitors, emphasizing the importance of mentorship [8][9] Group 3: Community Engagement and Atmosphere - The event has fostered strong emotional connections among spectators, with local residents actively participating and supporting athletes [10][11] - The first cross-border marathon was held, enhancing community spirit and engagement in the Greater Bay Area [10][11] - The event has also promoted sportsmanship and understanding of the rules among spectators, enriching their viewing experience [11]

黄雅琼。 新华社记者 江 汉摄 所有喜欢"雅思"的朋友们： 感谢所有为我们加油的朋友，谢谢你们一路以来的鼓励和陪伴。体育教会我不轻言放弃，也让我明白了 什么叫梦想照进现实的力量。希望"雅思"的故事能给你一点力量——去热爱、去努力，找到自己的心之 所向。 雅琼 于十五运会 见字如面。 当"雅思"组合站在巴黎奥运会的最高领奖台时，我认为这段并肩的旅程已经足够圆满。可当我再次走进 全运会赛场，看着熟悉的场馆，听到大家喊出"'雅思'加油"的声音，还是会忍不住心跳加快。 从2017年至今，我和思维一起搭档走过了8年时光。其实，小时候的我并不是一个很有野心的人，是羽 毛球让我学会了勇敢，也让我第一次感受到，努力和信念真的能改变一个人。 刚开始搭档时，我们在场上并不默契，很多比赛都靠着各自的能力硬拼。在比赛中遇到问题，也是在场 上现讨论、临时调整，没有成熟的套路。慢慢地，我们找到了属于"雅思"的节奏。无论是连胜的喜悦， 还是失利的低谷，我们在沟通与磨合中成长，变得更加强大。 体育的世界很残酷，也很温暖。东京奥运会的银牌曾让我动摇过，也一度想过是否该离开。但当我真的 停下来，又发现心里还有不甘——那股"想继续打球"的冲动，一 ...

Core Viewpoint - The badminton equipment market is experiencing diversification, technological advancement, and market expansion, driven by the global popularity of badminton, especially in Asia, and the increasing demand for high-performance, personalized, and smart equipment [1][6]. Market Overview - The global badminton equipment market is projected to reach USD 1.659 billion in 2024 and is expected to grow to USD 2.421 billion by 2031, with a compound annual growth rate (CAGR) of 5.7% from 2025 to 2031 [2]. - Major companies in the market include Yonex, Victor, Li Ning, Kawasaki, and Lingmei, with the top five companies holding a market share of 59.63% as of 2024 [3]. Regional Distribution - The Asia-Pacific region dominates the global badminton equipment market, particularly in countries like China, India, Japan, and South Korea, due to the widespread popularity of the sport [6]. - The European market is growing, especially in Denmark and the UK, driven by a robust badminton training system and professional events [6]. - North America is in a developmental stage, with increasing market potential as badminton gains popularity [6]. Market Drivers - National fitness policies are promoting badminton as a low-barrier, high-participation sport, leading to increased market demand [7]. - Rising consumer income levels are driving a shift from basic to high-end, specialized equipment, fostering product innovation [7]. - The expansion of e-commerce and digital channels is lowering sales costs and broadening the consumer base, enhancing market penetration [7]. - The proliferation of badminton events and professional athletes is stimulating demand for specialized equipment [7]. Market Opportunities - The development of synthetic shuttlecock technology is reducing costs and promoting wider adoption [8]. - Environmental sustainability is becoming a key trend, with leading companies developing eco-friendly products and circular economy initiatives [8]. - Increasing consumer demand for personalized and high-end products is creating significant growth opportunities in the market [8]. Market Challenges - Intensifying competition is leading to price wars, which compress profit margins and impact brand image [10]. - Fluctuations in raw material costs, particularly for carbon fiber and natural feathers, can increase production costs and affect profitability [10]. - The cyclical nature of consumer demand for badminton equipment can lead to inventory buildup and sales pressure [10]. - Continuous innovation and R&D investment are necessary to meet the rising demand for high-performance equipment, with the risk of obsolescence for brands that fail to innovate [10].

企业负责人李星星介绍，这4根毛，前两个是鹅驼背，就是鹅翅膀上面第二根跟第三根毛，这个是鹅刀翎，奥运会羽毛球用球。这一根是鹅弯 毛，这种毛一只翅膀上面有10根，做羽毛球要首先把鹅弯毛用拉直机把它拉直。 用原毛制作羽毛球，要经历40多道工序。从第一代人工脚踏冲床到第三代电脑控制冲床，日均切毛数量从15000片提升到了30000片。羽毛球包 装出厂前的最后一步是飞行测试。投球机持续工作，迎面飞来的如果有摇摆球，就需要测试工人用特制的羽毛球拍果断地拍出去，以此确保每 个出厂的羽毛球都具备良好的飞行稳定性。 中国体育用品业联合会数据显示，从四大电商平台交易数据监测来看，羽毛球销售额保持连续高增长趋势，2024年销售额增长46.64%，达到 13.08亿元，较2022年增长了57.97%。 中国体育用品"智造"升级拓市场 企业负责人张新山介绍，根据每个地方的天气，比如广州湿度大一点，就给它74、75、76，球重一点。比如东北那边天气干燥一点，就发76、 77、78、79。分球标准不一样，球速也不一样。 近年来，我国体育用品行业呈现出"生产规模大、产业链完善、全球占比高"的发展特征，实现了从"制造大国"向"制造强国"的稳步 ...

Core Points - The 15th National Games badminton men's team final took place on November 14, with Jiangsu team defeating Zhejiang team 3-2 after nearly 6 hours of competition, marking Jiangsu's first championship in 16 years and achieving a total of six titles [1] Summary by Sections Match Overview - The final match was held at the Shenzhen Sports Center, featuring a total of five matches that concluded in the early hours of the following day [1] - Jiangsu team won the championship with a score of 3-2 against Zhejiang team [1] Individual Match Results - In the first singles match, Jiangsu's Shi Yuqi defeated Zhejiang's Sun Chao with a score of 2-1 [1] - In the second doubles match, Jiangsu's Sun Wenjun and Zhu Yanpeng lost to Zhejiang's Wang Chang and Xie Haonan with a score of 0-2 [1] - In the third singles match, Jiangsu's Lu Guangzu won against Zhejiang's Hu Zhe'an with a score of 2-0 [1] - In the fourth doubles match, Jiangsu's Chen Baiyang and Huang Di lost to Zhejiang's Chen Xujun and Guo Xinwa with a score of 0-2 [1] - In the fifth singles match, Jiangsu's Sun Feixiang defeated Zhejiang's Zhou Xinyu with a score of 2-0 [1]

Group 1 - The 15th National Games continues with 27 gold medals awarded on November 13, covering various sports including swimming, badminton, basketball, and boxing [1] - Zhang Zhanshuo, an 18-year-old swimmer from Shandong, won the gold medal in the men's 800m freestyle with a time of 7 minutes 46.69 seconds, setting a new national youth record [1] - In the U18 women's basketball final, Shandong defeated Jiangsu 96 to 73, with Zhang Ziyu scoring 31 points to lead her team to victory [1] Group 2 - The table tennis competition reached the quarterfinals on November 13, with notable matchups including top seed Sun Yingsha against veteran Zhu Yuling and Chen Meng facing Wang Manyu [2] - Wang Chuqin, the top seed in men's singles, secured the last semifinal spot after a tough match against Lin Gaoyuan, preparing to face Fan Zhendong in the semifinals [2] - Liao Guifang from Fujian set a new national record in the women's 76kg weightlifting category with a lift of 158kg, winning the gold medal [2] - The men's single kayak final in canoe slalom concluded with Quan Xin from Fujian winning the first gold medal for this event in the current National Games, achieving a three-peat [2] - The equestrian team event and individual qualifiers began on November 13, with Jiangsu leading in the team competition and Liang Ruiji from Guangdong in first place for the individual qualifiers [2]

Core Points - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, exemplifies the "One Country, Two Systems" policy in sports and contributes to the goal of building a strong sports nation [1] - The event serves as a platform for integrating competitive and mass sports, promoting public health and fitness [1][2] Participation and Engagement - The National Games features 23 major events and 166 sub-events, with over 14,000 athletes in competitive events and approximately 11,000 in mass sports activities [2] - The event has seen participation from 73 representative units, including provinces, municipalities, and educational institutions, highlighting the broad engagement in sports [2] - The popularity of mass sports is reflected in the hundreds of thousands participating in preliminary events and activities, showcasing the "National Fitness" initiative [2] Infrastructure and Investment - During the 14th Five-Year Plan, the government invested 5.65 billion yuan to support the opening of public sports venues, aiming to enhance accessibility [3] - By the end of 2024, the number of sports venues is expected to reach 4.8417 million, with a total area of 4.23 billion square meters, equating to 3.0 square meters per person [3] Talent Development - The National Games acts as a selection platform for the Olympics, showcasing young talents such as 18-year-old Zhang Zhanshuo and 11-year-old Cao Shiqi, who are seen as future stars [4] - The event has produced significant achievements in recent Olympic Games, with China winning 519 world championships and setting 68 world records during the 14th Five-Year Plan [5][6] Sports Industry Growth - The sports industry in China has seen steady growth, with a total scale of 3.67 trillion yuan in 2023, reflecting an annual growth rate of 10.3% [7] - Different provinces are developing unique sports industries, such as Guangdong's focus on smart sports and Jiangsu's emphasis on high-end, intelligent, and green development [7] - The integration of sports with tourism and technology is enhancing the overall sports ecosystem, providing a solid foundation for mass sports events [7] Vision for the Future - The goal of building a strong sports nation by 2035 is a key task outlined by the 20th National Congress, emphasizing the importance of sports in the broader context of national development [8]

Core Insights - Guangdong province demonstrated strong consumer purchasing power during the 11.11 shopping festival, ranking first nationally in terms of consumption [1][2] - Shenzhen city emerged as the strongest city in Guangdong, while Dongguan city recorded the highest growth rate in purchasing power [1][2] - Local brands, particularly "Huang Shang Huang," and products like "Cantonese sausages" gained significant attention among consumers [1] Consumption Trends - The top five categories with the highest sales growth in Guangdong included action cameras (218%), digital cameras (209%), trendy blind boxes (162%), air conditioning sets (117%), and badminton (113%) [2] - In terms of per capita spending, the leading categories were laptops (6,102 yuan), mobile phones (5,540 yuan), air conditioners (4,854 yuan), flat-screen TVs (4,143 yuan), and tablets (3,084 yuan) [2] - Personal care and baby products saw high per capita purchase quantities, with sanitary napkins (4.2 items), phone cases (3.9 items), and baby snacks (3.0 items) being the top five [2] Demographic Preferences - Generation Z favored 3C digital products, with tablets, keyboards, mouse pads, wired headphones, and monitors being the top five preferred items [3] - The post-80s generation, particularly parents, focused on stocking up for their children, with baby bottles, rice powder, and diapers among their top purchases [3] - The elderly demographic prioritized personal care and health-related products, such as hair dye, processed eggs, and blood glucose meters [3] Overall Consumption Dynamics - Guangdong province showcased diverse consumer preferences across different age groups and needs, reinforcing its status as a strong consumer province [3] - The varied consumption patterns and choices across generations highlight the province's vibrant consumer activity during the 11.11 shopping festival [3]