据智通财经，来自日本的头部羽毛球品牌尤尼克斯日前宣布，将于今年8月1日起实行全新价格，多款羽 毛球上调30元到40元不等，让不少消费者直呼"羽毛球怎么又涨价了"。 与此同时，这项"国民运动"也在近年来变得不再平价。从2023年开始，羽毛球的身价一路上涨，以尤尼 克斯一款AS-05型号的羽毛球为例，两年前，其每筒价格不超过百元，而在去年3月，该型号羽毛球每 筒价格由210元增至225元，7月又再度增至275元，两年内累计涨幅达到100%，网友们纷纷调侃"羽毛球 涨势超过了黄金"。 ...

Group 1 - The core point of the article highlights the significant sponsorship deal between top badminton player An Se-young and Yonex, valued at 10 billion KRW (approximately 53 million RMB) over four years, setting a new record for badminton athlete sponsorships [1] - Other notable Korean players, Seo Seung-jae and Kim Won-ho, have also signed with Yonex for annual sponsorships of 2.2 billion KRW and 1.5 billion KRW respectively, both for four-year terms [1] - Li Ning attempted to secure An Se-young with an offer of 3.5 billion KRW annually, indicating a competitive landscape for athlete endorsements in badminton [1] Group 2 - The badminton market is experiencing a surge in demand, with the global market size reaching 7.148 billion RMB in 2023 and projected to grow to 10.506 billion RMB by 2029 [7] - The price of badminton shuttlecocks has doubled from approximately 95 RMB to 190 RMB per dozen, driven by increased material costs and rising demand for the sport [3][4] - The participation rate in badminton in China is high, with 250 million people engaged in the sport, making it the most popular racket sport in the country [6] Group 3 - Yonex has a dominant position in the badminton industry, signing a total of 37 athletes, including top stars like Lin Dan and Lee Chong Wei, which enhances its brand visibility and market share [11] - The company reported a record net sales of 138.2 billion JPY for the fiscal year ending March 2025, with an 18.8% year-on-year growth [12] - Over 70% of Yonex's sales come from overseas, with a significant portion from the Asian market, particularly China, due to its sponsorship of the national badminton team [13] Group 4 - Li Ning is shifting its focus back to professional sports, including badminton, after a period of emphasizing fashion and lifestyle branding, indicating a strategic pivot to regain market influence [10] - The competitive landscape is intensifying, with emerging brands challenging established players like Li Ning and Yonex, necessitating innovation and strategic adjustments to maintain market share [14]

Core Insights - The production of badminton shuttlecocks involves over 30 processes, highlighting the complexity and technical requirements of manufacturing [1] - The company has significantly increased its production capacity and export volume, with over 90% of its 400,000 shuttlecocks produced last year being exported [2] - The company is focusing on technological upgrades and automation to enhance production efficiency and product quality, achieving a product qualification rate of 96% [2] Company Overview - Jiangsu Hanyan Sports Goods Co., Ltd. has been operational since 2004, utilizing advanced domestic and international technologies to maintain a leading position in precision, stability, and reliability within the industry [1] - The company's flagship product, the "Aviation" brand shuttlecock, has evolved from its first to sixth generation and is exported to various countries including the USA, Japan, Australia, UAE, Canada, and the Philippines [1] Production and Quality Control - The production process includes meticulous weight grading to 0.1 grams and durability sampling tests, ensuring high standards before packaging [2] - The company has expanded its product range to over ten different models, with a focus on improving durability and precision through intelligent manufacturing processes [2] Market Trends and Challenges - The rising cost of raw materials, particularly the feathers used in shuttlecocks, poses a challenge, as feathers account for 80-90% of the production cost [2] - The emergence of synthetic materials is seen as a potential solution for making badminton more economical and sustainable, aligning with environmental protection goals [2]

在"苏超"赛场上风头正盛的南通，足球产业发展也如火如荼。南通凯旋体育用品有限公司自1999年 创立便深耕海外，与众多国际知名运动品牌紧密合作，年产量80%远销海外。为提升国际竞争力，企业 引入高弹性、耐老化、更环保的新型合成材料，持续创新开拓新兴市场。该公司外贸部经理陆晓杰说， 今年1—5月，公司足球、排球、篮球等产品出口额超900万元，远销18个国家和地区。 "镇江造"羽毛球在大洋彼岸的球场飞舞。今年以来，镇江航燕体育用品有限公司的羽毛球、球拍等 轻量化运动装备出口增速显著。该公司深耕羽毛球及球拍领域多年，企业安全环保负责人刘伟透露，企 业在手订单已排到7月，对澳大利亚等国的订单增长较多。通过"智能审核+自助打印"原产地证智慧审签 模式，该企业今年前4个月出口澳大利亚等国的产品享惠超28万元。 从"单项冠军"到"全能选手"，江苏体育用品企业以智能化生产为抓手，不断扩大产业版图。南通铁 人运动用品有限公司是一家有着25年历史的老牌运动器材生产企业，近年来聚焦"互联网+体育"，强化 产品研发投入，摸索智能化生产模式，打通产品研发、销售、采购、生产等各环节，实现集成互联管 控。该公司生产的跑步机、划船机、瑜伽垫、 ...

智通财经记者 | 覃思悦 智通财经编辑 | 任雪松 又有一个品牌对羽毛球有了野心。 6月下旬，位于广东东莞的一片羽毛球场地里，一场名为"一拍即合"的城市赛正在进行，背后支持的品牌是国产运动品牌361°。通过这场比赛，361°展示了 专业羽毛球鞋新品"制胜PRO"，搭配系列比赛服与球拍配件。这一动作，标志着一贯扎根跑步与篮球的361°，首次将羽球纳入专业运动版图。 361°进军羽毛球不是一时兴起。2024年，361°集团营收首次突破百亿，达100.7亿元，同比增长19.6%；净利润11.49亿元，同比增长19.5%。 然而这份创纪录财报背后仍有隐忧。即便是摸到了百亿的门槛，361°的赚钱能力没有明显提升：其2024年毛利率仅41.5%，较安踏（62.2%）、李宁 （49.4%）有一定差距。且高营收一定程度上来自折扣的妥协退让，比如其运动童鞋的平均批发售价同比降低了5.1%。哪怕如此，361°库存仍维持在高水 平：截至2024年底，361度的存货达21.09亿元，较2023年底的13.5亿元大幅增长56.2%；存货周转天数从2023年的93天增长至107天，同比增加14天。 361°并非不知道过度依赖折扣是短期主 ...

本次运动会由湖北省体育局主办，武汉市体育局、洪山区人民政府联合承办。运动会以"爱社区 爱运动 爱健康"为主题，设置了竞 赛类、趣味类和体育嘉年华三大板块，其中竞赛类和趣味类包含了乒乓球、羽毛球、三人篮球、游泳、健身气功、拔河、跳绳、踢毽子等 众多群众喜闻乐见参与度高的运动项目。创新打造的体育嘉年华，通过独具特色的互动游戏、体质监测和健康咨询，为参赛运动员和社区 群众带来全新的参与体验。 本届运动会充分利用洪山区优质体育场馆资源，科学布局，分设武汉理工大学南湖校区体育馆、好燃时刻体育综合体（卓刀泉店）及 南湖水上运动中心三个赛区，确保赛事组织的高效流畅。组委会相关负责人表示，2025湖北·武汉都市圈社区运动会是践行全民健身国家战 略的重要实践，也是武汉都市圈九城市交流合作、协同发展的重要载体。 6月28日讯28日上午，2025年湖北·武汉都市圈社区运动会在洪山区文体中心开幕。来自武汉都市圈的500余名运动高手齐聚江城，将在 乒乓球、羽毛球、游泳等多个项目中同场竞技，共享运动带来的快乐，生动展现武汉都市圈社区体育运动的蓬勃活力。 乒乓球赛场藏龙卧虎。组委会 供图 健身气功赛场赏心悦目。组委会 供图 在28日上午的 ...

Company Overview - The major shareholder, Everbright, announced an increase in its stake in Li Ning Company by acquiring 18.09 million shares for a total of HKD 275 million at an average price of HKD 15.20 per share [1] Business Performance - Li Ning's basketball business is under pressure, with retail sales expected to decline by 21% in 2024, accounting for 21% of the company's overall sales [1] - Despite the challenges, Li Ning continues to sponsor various basketball leagues and is focused on launching new products and technologies to maintain brand positioning [1] - The company signed a player who was selected 16th in the 2025 NBA Draft, marking the third Chinese player to be a first-round pick, which is expected to enhance brand visibility in the basketball sector [1] Strategic Initiatives - In the second quarter of 2025, Li Ning's brand is still facing pressure from a volatile market environment and intense competition, particularly in retail and discounting [2] - The company aims to innovate in core categories like running and basketball while increasing exposure and investment in sports like badminton and table tennis [2] - A contract with the Chinese Olympic Committee was completed at the end of April, which is anticipated to lead to more marketing events in the second half of 2025 [2] Shareholder Confidence - The major shareholder's increase in stake from January to June 2025 reflects confidence in Li Ning's "single brand, multiple categories, and multi-channel" core strategy [2] Financial Forecast - The earnings per share (EPS) forecast for 2025 and 2026 remains unchanged at CNY 0.92 and CNY 1.07, respectively, with the current stock price corresponding to 16 and 14 times the projected earnings for those years [2] - The target price is maintained at HKD 20.82, indicating a potential upside of 28% from the current stock price [2]

"'苏超'的爆火程度已经达到了在我身边不管是同龄人，还是中年人、初高中生都在热烈地讨论，甚至在菜市场都能听到谈论'苏 超'。"6月20日，在南京工作的小梅（化名）告诉21世纪经济报道记者。 6月14日下午，"苏超"联赛第4轮，淮安队在淮安奥体中心迎战南京队，小梅的不少朋友都去了这场比赛的现场。据她了解，很 多观赛的观众并不是江苏人，但因为长期以来，江苏的13个城市都处于良性竞争的状态，城市之间"玩梗"使得苏超的热度进一 步向全国扩散。 据一位淮安当地的政府工作人员透露，淮安上次办大规模的体育赛事，还是淮安马拉松，当地非常重视大型体育赛事活动，带 动了当地的旅游，也给城市口碑带来了提升。 不只是"苏超"，21世纪经济报道记者发现，长三角其他省份的群众体育赛事也持续兴起，城市间体育联赛继续发展，体育消费 迎来升级换挡关键期。从城市标杆赛事到场景化旅游，再到为百姓办超级联赛，城市体育消费生态需要长周期的培育，也需建 立更多长期主义的机制。 走向全民观赏互动 "大家普遍觉得'苏超'是一个全民文体娱乐活动。"小梅讲述自己对这一赛事的观感。 在她看来，江苏是一个存在感比较强的省份，"江苏十三太保"的梗也一直深入人心，在省 ...

两年涨幅超100%，羽毛球成为不少球迷口中"打不起"的体育用品，部分网友调侃："打不起的不是黄金， 是羽毛球。"从亚狮龙、尤尼克斯到航宇等主流品牌，羽毛球价格一路飙升，引发关注。近期，一种被称 为"期货羽毛球"的代购模式出现在社交平台，以提前付款、延后发货的方式试图绕开传统中间商，引发是 否能"反击高价"的市场热议。 连日来，上游新闻(报料邮箱：baoliaosy@163.com）记者通过采访代购操盘者、羽毛球厂家、体育用品企 业负责人以及期货行业人士，试图揭示羽毛球价格飙涨背后的供需机制与产业链深层困局。 现象：代购群体掀起"期货"反击战 6月中旬，在社交平台上，一则图表发布后迅速走红。该图表标注了多个主流羽毛球品牌的"期货价"区 间，从118元至240元不等，到货周期为两至三周。这一"锁价+延迟发货"的模式被称为"期货羽毛球"，引发 大量羽毛球爱好者的讨论。 | | 日人们所有了古环制欠 | NA | | | --- | --- | --- | --- | | 亚洲. | 期货价格（两到三周到货）▼ | 配置 | 特性 | | 亚三 | | 鹅鸽鸭全圆+双拼球头 | 比赛用球 | | وال آهي | ...

在第六届"健康杯"残疾人群众体育大会开幕式上，运动员和裁判员代表进行宣誓。北京各区精心推荐的 优秀残疾人群众体育项目纷纷亮相，进行了精彩的现场展演。 为弘扬"双奥"精神，有力推动首都残疾人事业新时代高质量发展，活动期间，现场还设置了北京双奥文 化展示台，展出由北京奥运城市发展促进中心提供的北京2008年奥运会和残奥会、北京2022年冬奥会和 冬残奥会的奖牌、火炬、吉祥物等藏品，鼓励残疾人运动员传承奥运精神，共享体育魅力。 据主办方有关负责人介绍，自2020年举办北京市首届"健康杯"残疾人群众体育大会以来，这一活动得到 了全市残疾人的热烈欢迎与大力支持。如今，"健康杯"残疾人群众体育大会已经发展成为全市规模最 大、层次最高、影响最广的残疾人综合性群众体育活动品牌。 新京报讯（记者吴为）记者从北京奥运城市发展促进中心获悉，北京市第六届"健康杯"残疾人群众体育 大会近日启幕，本次大会将举行至7月4日。 来自全市18个参赛单位的1300多名残疾人运动员齐聚赛场，在象棋、围棋、乒乓球、羽毛球、旱地冰壶 和飞镖等6个大项中展开激烈角逐。比赛期间，各区的残疾人运动员们将同台竞技，以顽强的毅力拼搏 奋进、奋勇争先，在比赛中以 ...