Workflow
羽毛球拍
icon
Search documents
再访荣昌 从“泼天流量”到“产业增量”
Mei Ri Jing Ji Xin Wen· 2025-10-09 14:21
城市的故事生生不息,一切红利都源于发展的决心。近日,我们重访近年来成功出圈的现象级网红城市,聚焦"后网红时代"的城市生长轨迹,以期揭示流量 经济赋能城市发展的真相,探寻城市韧性生长的法则。 2025年10月8日,国庆长假的最后一天,重庆荣昌区荣滨南路东段的夏布小镇里,秋日的阳光温和地洒在青石板路上,空气中弥漫着一股复杂的香料气息。 在"卤鹅哥"林江的特产馆门口,穿着印有"荣昌卤鹅哥"字样红色短袖的林江本人悠闲地坐在店门口,与他旁边1:1穿着红色大棉袄的人形纸板显得相得益 彰。虽然他仍主动配合着零星游客的合影请求,但早已不见今年"五一"假期时那种几乎要冲垮店面的喧嚣与狂热。 编者按: 今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城们则成为出行新宠,文旅市场复苏仍在持续。 近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被"重新发现"。 在流量冲刷下,"泼天流量"如何改变和重塑了曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从"网红"到"长 红"的路径与挑战是什么? "乐山美食地位举足轻重,竞争激烈。如果荣昌卤鹅能在这里站住脚,那 ...
再访荣昌,从“泼天流量”到“产业增量”
Mei Ri Jing Ji Xin Wen· 2025-10-09 13:58
近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被 " 重新发现 " 。 今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城们则成为出行新宠,文旅市场复苏仍在持续。 每经记者|蔡鼎 每经编辑|刘艳美 编者按: 在流量冲刷下, " 泼天流量 " 如何改变和重塑了曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从 " 网红 " 到 " 长 红 " 的路径与挑战是什么? 城市的故事生生不息,一切红利都源于发展的决心。近日,我们重访近年来成功出圈的现象级网红城市,聚焦 " 后网红时代 " 的城市生长轨迹,以期揭示流 量经济赋能城市发展的真相,探寻城市韧性生长的法则。 2025年10月8日,国庆长假的最后一天,重庆荣昌区荣滨南路东段的夏布小镇里,秋日的阳光温和地洒在青石板路上,空气中弥漫着一股复杂的香料气息。 在"卤鹅哥"林江的特产馆门口,穿着印有"荣昌卤鹅哥"字样红色短袖的林江本人悠闲地坐在店门口,与他旁边1:1穿着红色大棉袄的人形纸板显得相得益 彰。虽然他仍主动配合着零星游客的合影请求,但早已不见今年"五一"假期时那种几乎要冲垮店面的喧嚣 ...
羽毛球价格疯涨,安徽小城的百亿生意藏不住了
3 6 Ke· 2025-10-09 01:00
近三年,羽毛球的价格,越涨越高。 羽毛球,快要"玩不起"了。 品牌羽毛球价格整体涨幅超50%,2025年比赛用球价格涨幅更逼近70%。 3桶高端羽毛球的价格,甚至赶上1克黄金了。 难怪有羽毛球爱好者调侃,过往打羽毛球可以减肥,现在是"割肉"。 羽毛球价格疯涨,安徽六安撬动了百亿产业。 01 羽毛球届的"新贵" 相关数据显示,截至2024年7月,我国有羽毛球相关企业1.3万家。安徽省的企业数量排在第四位。 羽毛球生产的细分领域中有89家企业,安徽省则以73家企业数量高居榜首,占全国总存量的82.02%。 我国羽毛球相关企业区域分布TOP10 图片来源:企查查 在安徽这个羽毛球生产大省,六安尤为突出。 六安是全国四大羽绒集散地之一,羽毛羽绒产业年总产值超百亿元,出口超2亿美元,相关产品远销欧美、东南亚及港澳等80多个国家和地 区。 从孵化、养殖、加工到成品,六安有着完整的羽毛(绒)产业链。 全市共建有羽毛(绒)交易市场24个、羽毛(绒)收购站142个。 与之配套的是数以万计的羽毛(绒)商贩,成规模的企业则超千家,年产值超亿元企业达20家。 以这样的羽毛(绒)产业链为基础,六安羽毛球产业发展得如火如荼。 自2013 ...
赛事经济“燃”起来 广东体育用品乘风“出海”
Zhong Guo Xin Wen Wang· 2025-09-22 11:05
Core Viewpoint - The sports goods market is experiencing significant growth due to the booming sports event economy, with Guangdong's enterprises seizing the opportunity to expand exports [1] Group 1: Export Growth - Guangdong's sports goods and equipment exports have shown impressive year-on-year growth, with a reported increase of over 8.5% in the first eight months of the year, amounting to approximately 3.27 billion yuan [3] - Guangzhou Double Fish Sports Goods Group's export sales revenue for the first eight months increased by 10%, with plans to expand into cross-border e-commerce, expecting overall order volume to rise by over 20% compared to last year [2] - Qingyuan's Guangshuo Footwear Co., Ltd. reported a more than 100% increase in export value of sports shoes, reaching 1.08 billion yuan in the first eight months [2] Group 2: Product Specifics - The main exported products include table tennis equipment, basketball shoes, and various types of rackets, with significant demand in Southeast Asia and Europe [2][3] - Guangdong Haimao Innovation Technology Co., Ltd. experienced a 99.8% year-on-year increase in racket exports, totaling over 55 million yuan in the first eight months [3]
匹克深陷降薪传闻,但许志华仍想坚持“长期主义”
Guan Cha Zhe Wang· 2025-09-18 09:57
Core Viewpoint - The recent salary cuts at Peak, a former leading Chinese sports brand, have drawn significant media attention, highlighting the company's struggles in a competitive market and the challenges it faces in the basketball category [1][2]. Company Performance - Peak's chairman acknowledged salary reductions of up to 50% for high-salary positions and loss-making departments, indicating financial pressure [1]. - The company has not publicly disclosed its operational status since going private in 2016, making it difficult to assess its current performance accurately [1]. - In 2015, Peak's revenue was 3.11 billion yuan, significantly lower than competitors like Anta, Li Ning, and Xtep, which reported revenues exceeding 5 billion yuan [2]. Market Challenges - The disappearance of channel profits has led to intense competition across both online and offline sales channels, with no clear advantages remaining [1][3]. - Peak's CEO admitted that the company is facing substantial pressure due to a downturn in the basketball segment and the overall competitive landscape [1][3]. Strategic Initiatives - Since 2018, Peak has attempted to embrace e-commerce, including live streaming on platforms like Douyin and Tmall [3]. - The company is focusing on enhancing its direct retail management and distribution systems to tap into the potential of first- and second-tier markets [3]. Product Development - Peak has introduced innovative technologies, such as the "Taiji" midsole, which has received positive market feedback and has become a significant product line, surpassing basketball shoes in sales [4][5]. - The company is expanding into various product categories, including outdoor gear, badminton rackets, and sports watches, with the latter achieving significant sales [6]. Long-term Vision - Peak aims to establish a strong foothold through competitive pricing while investing time in technological advancements [8]. - The company is exploring opportunities for international expansion, with overseas revenue consistently accounting for about 20% of total income [6]. Industry Context - The domestic sports brand market has seen substantial growth, with competitors like Anta and Xtep achieving significant revenue milestones [9]. - Despite setting a target of over 10 billion yuan in revenue, Peak has yet to publicly report progress towards this goal, indicating a lack of a clear growth strategy [9]. Philosophical Approach - The CEO emphasizes a "long-termism" and "deep cultivation" strategy, advocating for sustained investment in specific areas to build brand recognition over time [10].
二〇二五南京·大学生国际赛艇公开赛即将开赛,在南京——
Nan Jing Ri Bao· 2025-09-12 02:34
Group 1: Event Highlights - The 2025 Nanjing International University Rowing Open is set to take place, showcasing the enthusiasm of youth sports in the city [3][5] - The inaugural Nanjing University Student Basketball League Finals in April 2024 featured 24 teams and 359 players, highlighting the vibrant student sports scene [4] - The 2025 Nanjing Xianlin Half Marathon attracted over 2,000 participants from more than 270 university running teams, indicating a growing interest in competitive sports among students [6] Group 2: Youth Engagement and Trends - Nanjing has developed a multi-layered sports event matrix for university students, with the 2023 rowing event attracting 16 universities, including Tsinghua and international participants from Oxford and Cambridge [5] - Niche sports like frisbee and rock climbing are gaining popularity among university students, fostering new social connections and community engagement [7][8] - The rise of niche sports reflects a shift in youth preferences towards more innovative and engaging physical activities [8] Group 3: Economic Impact - The opening of the first Yonex flagship store in Nanjing has become a significant attraction for young consumers, contributing to the growth of the sports retail market [9] - In the first half of the year, over 200 new stores opened in Nanjing, with more than 43% being flagship stores of major brands, indicating a robust market for sports-related retail [9] - The 2024 Nanjing International University Rowing Open is expected to generate approximately 11.5 million yuan in direct consumption and nearly 28 million yuan in comprehensive output effects [9]
一局打掉上百元,羽毛球怎么越吐槽越贵
36氪· 2025-08-27 00:18
Core Viewpoint - The recent price surge in badminton products, driven by material costs and supply chain issues, reflects a broader challenge regarding the accessibility of sports for the general public, as the cost of badminton has become comparable to luxury items like gold [3][39]. Price Increase Analysis - In July, several well-known brands, including Yonex and Victor, raised prices of popular badminton products by approximately 30-40 RMB per barrel [4]. - For instance, the price of Yonex's AS-05 model increased from 275 RMB to 350 RMB, marking a rise of over 20% [4]. - Consumers are reacting to these price hikes by either reducing purchases or stockpiling products in anticipation of further increases [6][7]. Market Demand and Supply Dynamics - The number of badminton participants in China exceeded 250 million in 2021, indicating a significant market potential [7]. - The supply of essential materials, such as duck and goose feathers, has decreased due to reduced production by farmers, contributing to the price increases [8]. - The demand for badminton products is outpacing supply, leading to inevitable price hikes [11]. Brand Performance and Market Trends - Li Ning reported a record high revenue in the first half of 2025, with a double-digit growth in equipment and accessories sales, indicating a strong market for badminton products [11]. - The share of badminton in Li Ning's overall revenue has increased to 7%, further driving the company's growth [11]. Consumer Behavior and Alternatives - As prices rise, many consumers are seeking more affordable alternatives, such as domestic brands or lower-cost products [19]. - Some clubs have started using cheaper, locally produced badminton products in response to the price hikes from major brands [15][19]. - The trend of "badminton ball refurbishment" has emerged, reflecting consumer dissatisfaction with rising prices and attempts to extend the life of existing products [30][36]. Future Outlook - The consensus in the industry suggests that unless more brands enter the market or significant technological advancements occur, prices for badminton products are unlikely to decrease in the near future [35]. - The potential for breakthroughs in artificial ball technology could be a key factor in addressing the current pricing challenges [35].
毛利上半年同比微升2.5% 李宁集团联席CEO钱炜:线下客流减少对流水带来压力
Xin Lang Cai Jing· 2025-08-22 15:35
Core Insights - The core focus for Li Ning is to enhance brand and product competitiveness to provide better sports experiences for consumers [1] - Li Ning reported a revenue increase of 3.3% to 14.82 billion yuan for the first half of the year, with gross profit rising 2.5% to 7.41 billion yuan, while gross margin decreased by 0.4% to 50% [1][3] - The company is preparing for greater challenges in the consumer market, but remains confident in the sustained interest and demand for sports [1] Financial Performance - Revenue from footwear grew by 4.9% to 8.231 billion yuan, accounting for 55.6% of total revenue, while apparel revenue decreased by 3.4% to 5.193 billion yuan, making up 35% [3] - Equipment and accessories saw significant growth, with revenue increasing by 23.7% to 1.393 billion yuan, now representing 9.4% of total revenue [3] - Overall sales costs for the first half were 7.402 billion yuan, with a gross margin of 50.0%, reflecting a slight decline due to changes in channel structure and increased promotional discounts [3] Market Strategy - The company is implementing a "close inefficient, expand quality" strategy, focusing on closing underperforming stores while accelerating the expansion of high-quality outlets [4] - As of June 30, 2025, the total number of sales points was 7,534, a net decrease of 51 from December 31, 2024 [4] Product Diversification - Li Ning's multi-sport brand includes running, basketball, cross-training, badminton, table tennis, and sports leisure, with professional product revenue exceeding 60% [5] - The badminton category has seen significant growth, with revenue contribution reaching 7%, driven by high sales of rackets and strings [6] - The company plans to expand its presence in racket sports, including tennis and pickleball, to enhance brand strength and business composition [6]
7月体育娱乐用品销售升13.7%,李宁安踏股价飘红
第一财经· 2025-08-22 13:06
Core Viewpoint - The article highlights the growth of China's sports industry, emphasizing the increasing integration of sports into the economy and the positive performance of sports goods companies, particularly in footwear and specialized sports categories [3][4]. Industry Overview - In July 2025, China's retail sales of goods grew by 4.0% year-on-year, with significant growth in upgraded products, particularly sports and entertainment goods, which saw a 13.7% increase [3]. - The sports industry has experienced an average annual growth rate of over 10% in the past five years, contributing to national economic growth and local economic transformation [3]. Company Performance - Multiple sports goods companies reported positive performance trends, with Li Ning's stock rising nearly 9% to a 10-month high, and Anta Sports increasing by over 3% [5]. - Li Ning's mid-year report showed total revenue of 14.817 billion yuan, a slight increase of 3.3% year-on-year, while net profit fell by 11% to 1.737 billion yuan [7]. - Amer Sports reported a 23% year-on-year revenue increase to $1.236 billion, returning to profitability with a net profit of $18 million, driven by a 42% revenue growth in the Greater China region [8]. - 361 Degrees reported a revenue of 5.705 billion yuan, an 11% increase year-on-year, with net profit rising by 8.6% to 858 million yuan [8]. Product Focus - Footwear is a major focus for sports companies, with Li Ning's footwear products accounting for 56% of total revenue. The running category has seen a compound annual growth rate of approximately 9.5%, while Li Ning's running category has exceeded 20% [8]. - Amer Sports' brand Arc'teryx has also seen significant growth in footwear, with a three-digit growth rate last year, and plans to launch new footwear products in the second half of 2025 [9]. - The trend towards specialized and segmented consumption in sports is evident, with Li Ning's badminton business showing strong growth, accounting for 7% of total revenue [12]. Market Trends - The article notes a growing trend towards professionalization and segmentation in sports consumption, with companies like Li Ning expanding into new categories such as tennis, influenced by recent successes of Chinese athletes [12][13]. - 361 Degrees is also focusing on women's tennis products as a key area for future growth [13]. - The established tennis brand Wilson under Amer Sports has seen strong growth, with plans to open approximately 50 new tennis stores in China [15].
7月体育娱乐用品销售升13.7%,李宁安踏股价飘红
Di Yi Cai Jing· 2025-08-22 09:56
Industry Overview - The sports industry in China has shown an average annual growth rate of over 10% in the past five years, contributing to national economic growth and local economic transformation [1] - In July, retail sales of sports and entertainment products increased by 13.7%, indicating a strong consumer interest in sports [1] Company Performance - Li Ning reported a total revenue of 14.82 billion yuan for the first half of 2025, a slight increase of 3.3% year-on-year, while net profit attributable to shareholders decreased by 11% to 1.74 billion yuan [3] - Amer Sports achieved a revenue growth of 23% to 1.236 billion USD in the second quarter of 2025, turning a profit of 18 million USD compared to a loss of 4 million USD in the previous year [3] - 361 Degrees reported a revenue of 5.705 billion yuan for the first half of 2025, an increase of 11%, with net profit rising by 8.6% to 858 million yuan [3] Product Segmentation - Footwear accounts for 56% of Li Ning's total revenue, with the running category experiencing a compound annual growth rate of approximately 9.5% over the past three years, and Li Ning's running category growing over 20% [4] - Amer Sports' brand Arc'teryx has seen significant growth in footwear, with a three-digit growth rate last year, and plans to launch a series of new footwear products in the second half of 2025 [4] - The badminton segment has become a key growth area for Li Ning, with badminton products now accounting for 7% of the company's revenue, and high-end rackets seeing monthly sales of 100,000 units [6] Market Trends - The trend towards professionalization and scene segmentation in sports consumption is evident, with brands increasingly focusing on footwear and outdoor activities like marathons and hiking [5] - 361 Degrees is also developing a women's tennis product line, which is expected to enhance product synergy and optimize customer structure [7] - Wilson, a brand under Amer Sports, has experienced strong growth in its tennis apparel and footwear business, with plans to open approximately 50 new tennis stores in China this year [9]