以下文章来源于新周刊 ，作者阿肉 新周刊 . 中国最新锐的生活方式周刊。 这场由"一根毛"引起的涨价潮背后，不仅是产业链的重构，更是一场关于全民运动普惠性的考验。当三桶球的价格抵得上一克黄金的时候，无论多么热爱，我们也不 得不重新掂量自己的财力。 文 ｜ 阿肉 编辑 ｜ 安菲尔德 来源｜ 新周刊（ID：new-weekly） 封面来源 ｜ Pixabay 羽毛球曾经是普及率极高的国民运动，但现在，就连近年让运动消费市场暴涨的城市中产们，都开始觉得"高攀不起"了。 今年7月，包括尤尼克斯、威克多在内，几家知名品牌旗下的几款热门羽毛球产品，均有不同程度涨价，每桶涨价约30—40元。 因为短期内的频繁涨价，三大厂目前成为了不少消费者吐槽的对象。但也有一部分消费者受涨价影响开始默默"囤球"，为涨价未雨绸缪的同时，反向带动了 羽毛球的销量。 谁能想到，曾经以性价比著称的羽毛球，会成为新晋"理财产品"。（图/社交平台截图） 观研天下发布的《2021年中国羽毛球市场分析报告》显示，中国羽毛球参与人数在2021年就已超过2.5亿，这意味着大约每5-6个中国人中，就有1人参与过 这项运动。 羽毛球爱好者小虎告诉《新周刊》，最早 ...

智通财经8月22日讯（记者 徐赐豪）"对于李宁来说，核心还是要提升品牌和产品的核心竞争力，为消 费者带来更好的运动体验。"李宁集团联席CEO钱炜在今日业绩会说道。 李宁有限公司(下称"李宁"")披露截至2025年6月30日止六个月的中期业绩发布截至2025年6月30日止6个 月的中期业绩公告。财报显示，李宁上半年收入增长3.3%至148.2亿元，毛利上升2.5%达到74.1亿元， 毛利率下降0.4%至50%。 针对下半年的消费市场，李宁集团联席CEO钱炜在今日业绩会上指出，进入第三季度以来，市场情况比 预期的挑战更大，公司已经内部做好了面临更大挑战的准备，但相信消费者对体育运动的爱好和需求不 会有明显减弱。 "我们在新渠道的建设方面还有很多需要改善、提升和拓展的空间。未来，我们对既有渠道在进行低效 店铺关店、高效店铺扩面和不断调整的同时，也会针对不同的新渠道进行更多的尝试和拓展，来获取更 多与消费者接触的空间，以及为消费者能够带来更好的产品体验和购物体验。"钱炜在今日业绩会上说 道。 截止发稿前，李宁股价今日大涨超8%，创下近10个月来的新高。 正推进"关低效、扩优质"策略 羽毛球品类的收入占比达到7% 李宁 ...

2025.08. 22 本文字数：1812，阅读时长大约3分钟 作者 | 第一财经 刘晓颖 今日，商务部消费促进司负责人谈2025年7月我国消费市场情况表示，7月份，商品零售额同比增长 4.0%。升级类商品保持较快增长，其中限额以上单位体育娱乐用品增长13.7%。 体育正在日益深入地融入经济社会发展大局。在本周19日国务院新闻办公室举行的新闻发布会上， 国家体育总局局长高志丹介绍，体育产业总规模近五年年均增速超10%，为国民经济增长和地方经 济转型增添了新的动力。 具体到相关产业公司，近期，多家体育用品公司公布业绩，从数据上来看，基本都呈现上涨趋势。 8月22日收盘，李宁(02331.HK)涨幅近9%，创近10个月新高，安踏体育(02020.HK)涨超3%。 押注跑步、户外鞋类 8月21日晚间，李宁发布2025年中期业绩报告，实现总收入148.17亿元，同比微增3.3%。权益持有 人应占净溢利为17.37亿元，同比下滑11%。上半年，李宁公司毛利为74.1亿元，同比上升2.5%， 整体毛利率为50.0%。 另一家旗下拥有始祖鸟、萨洛蒙、威尔胜等品牌的亚玛芬体育（Amer Sports）在19日晚间公布了 截至 ...

Core Viewpoint - Badminton is a popular sport with low risk and high skill, increasingly adopted in schools, leading to a rise in badminton racket market demand. Technological advancements in racket design and materials enhance user experience, expanding the market significantly. The Chinese badminton racket market is projected to grow from approximately 2.553 billion yuan in 2024 to 3.79 billion yuan by 2030, driven by health consciousness and sports popularity [1][17]. Industry Overview - The badminton racket typically consists of the racket head, shaft, handle, and the joint between the shaft and frame. The development of rackets has focused on reducing weight, increasing frame stiffness, improving shaft elasticity, and minimizing air resistance [3][10]. - The badminton racket market is expected to reach approximately 5.55 billion yuan globally in 2024, with projections of growth to 8.24 billion yuan by 2030, fueled by rising health awareness and fitness culture [16]. Key Parameters of Badminton Rackets - Important parameters include racket length, weight, handle thickness, frame cross-section, head shape, balance point, shaft stiffness, maximum tension, and materials used. The standard length for international rackets is 665mm, with most domestic rackets being 675mm [6][9]. - The materials used in rackets have evolved from wood to aluminum and now to advanced composites like carbon fiber, which offers superior strength and lightweight properties [14][26]. Industry Development History - The design of badminton rackets has evolved from simple wooden designs focused on durability to modern rackets made from lightweight materials like carbon fiber, enhancing performance and aesthetics [10][20]. Industry Chain - The upstream of the badminton racket industry includes raw material suppliers (carbon fiber, graphene, titanium alloys, etc.), the midstream involves manufacturing processes (frame molding, handle processing, etc.), and the downstream consists of sales channels (sports specialty stores, e-commerce, supermarkets) [12]. Competitive Landscape - Major domestic brands in the badminton racket market include Li Ning, Victor, and Hong Shuangxi, while international brands like Yonex and Kawasaki dominate the high-end market. The competition is intensifying as brands increase R&D investments to enhance product performance and quality [20][21]. Future Trends - Material technology upgrades will drive high-end development, with a focus on optimizing composite materials and integrating smart technologies into rackets for enhanced user experience [26][27]. - The market is expected to see segmentation, with high-end products led by international brands and local brands focusing on mid-range offerings, catering to diverse consumer needs [28].

Core Viewpoint - The price of badminton has significantly increased, with some brands experiencing price hikes of up to 100%, making it comparable to gold in terms of value appreciation, but unlike gold, badminton is a consumable product [4][9][10]. Group 1: Price Increases and Market Dynamics - Major badminton manufacturers like Yonex and Victor have announced price increases ranging from 5% to 29% since April, affecting not only badminton but also related equipment [8]. - The price of a popular high-end badminton model, AS-05, has risen from 95 yuan to 190 yuan per tube, reflecting a 100% increase [9]. - The rising prices have deterred new players from entering the sport, leading to a decrease in participation and sales of badminton equipment [10][12]. Group 2: Consumer Behavior and Adaptations - Consumers are adapting to the price hikes by seeking lower-cost alternatives, such as participating in non-inclusive games where they bring their own cheaper shuttlecocks [12][13]. - Some players are resorting to purchasing artificial shuttlecocks, which are cheaper but do not match the quality of natural ones [35]. - The overall cost of playing badminton has increased, with monthly expenses easily surpassing 1,000 yuan for regular players, transforming badminton from a popular sport into a niche luxury activity [33]. Group 3: Supply Chain and Production Issues - The production of badminton shuttlecocks is heavily reliant on the supply of goose and duck feathers, which has been affected by a decrease in poultry production, leading to soaring prices for raw materials [21][20]. - The supply of badminton courts is also insufficient, with a significant increase in the number of courts in major cities, yet still falling short of demand [18]. - The supply chain has been disrupted, with longer delivery times for badminton products, which has further exacerbated price increases [25][26]. Group 4: Social and Cultural Aspects - Badminton remains a popular sport among various demographics, particularly in corporate environments, due to its accessibility and social aspects [38]. - The sport serves as a social platform for networking and building relationships, especially in professional settings [39]. - Despite the rising costs, many players continue to engage in badminton for the enjoyment and social interaction it provides, indicating a strong cultural attachment to the sport [36][40].

Group 1 - The core viewpoint of the articles highlights a significant price increase in badminton products, particularly shuttlecocks, driven by raw material shortages and increased market demand [1][2][3] - Major manufacturers like Victor, Yonex, and Li Ning have announced price hikes ranging from 5% to 29%, with the retail price of popular shuttlecocks nearly tripling over two years [1][2] - The cost of producing shuttlecocks has risen by approximately 20%, primarily due to fluctuating feather prices, which have increased from 0.9 yuan to 1 yuan per piece within a short period [2][3] Group 2 - The supply of feathers, a key raw material for shuttlecocks, has been inconsistent, with fluctuations in the number of meat ducks and geese being raised in China from 2019 to 2024 [3] - The demand for badminton products has expanded, particularly among youth training programs and corporate team-building events, leading to increased pressure on supply chains [5][6] - The number of youth participating in badminton competitions has doubled in five years, influenced by educational policies and the growth of training institutions [6] Group 3 - Manufacturers are exploring alternative materials for shuttlecocks, such as synthetic and nylon options, due to the rising costs and supply issues associated with natural feathers [4] - The price of ordinary shuttlecocks is perceived to have reached a ceiling, with prices around 140 to 200 yuan per tube, beyond which consumers may seek alternatives [4] - The market dynamics involve multiple layers of distributors, each adding a markup, which contributes to the final retail price experienced by consumers [5]