最近，"国产品牌羽绒服迈入千元时代"等话题在社交平台引发热议。 记者搜索发现，在线上平台，许多国产品牌的千元价位羽绒服十分普遍。某知名国产羽绒服品牌多款售 价超1000元，其中羽绒服中最贵的为售价6999元的2025年新款羽绒服极寒远红外蓄热（男女同款），标 称绒子含量95%，蓬800+的鹅绒，店内四五千元的羽绒服比比皆是。 在另一家国产品牌羽绒服店内，超千元的羽绒服也是主流，几百元的多为马甲或是轻薄装。 时下，北方早已雪花飞舞，广东也迎来降温。在寒潮来临之际，一件保暖的羽绒服怎么能缺席？然而， 细心的消费者发现，今年羽绒服正在悄悄涨价。除此之外，市场上不同价位的羽绒服也让消费者眼花缭 乱，上有上万元的大鹅鹅绒服，下有平价羽绒服的"价格战"，究竟怎样价位的羽绒服才称得上合理？ 近日，南都N视频记者实地探访羽绒服制造工厂，以求解上述问题的答案。 每克鸭绒从0.4元涨到0.54元 羽绒服为何涨价？ 据新华社报道，根据中国羽绒工业协会对全国主要羽绒产区多家优质羽绒原料企业报价统计分析，以羽 绒服国家标准90%绒子含量估算，近两年普通白鸭绒价格每千克约420元至550元、普通白鹅绒每千克约 840元至1200元。这只 ...

伴随着冬至过完，全国各地都逐渐进入了最冷的时候，在这样的情况下，一件羽绒服无疑成为了大多数人的必备，然而最近却有媒体曝出，中产羽绒服集 体站上了两千元，羽绒服真的要买不起了吗？ 一、中产羽绒服集体站上了两千元 据中国新闻周刊的报道，一轮接一轮的降温，羽绒服"热"起来了。 而今年对羽绒服的热议中，离不开一个"贵"字。许多人明显感受到，多个知名品牌的羽绒服价格已普遍进入"2000元时代"。 #月薪多少才穿得起大几千的羽绒服、#羽绒服出厂价已逼近千元、#300元以下基本买不到真羽绒 等与价格相关的话题也频登热搜，浏览量均超千万。 值得注意的是，90后对2000元价位接受度最高，而2500元及以上的高端市场则成为85后展示经济实力的绝对领域。2000元成为中产羽绒服消费的心理锚 点，也成为走中高端路线的品牌厮杀的关键价格带。 具体到品牌，截至12月第一周，波司登天猫官方旗舰店按上新排序，前十款有八款定价超过2000元；北面、迪桑特等专业户外品牌将2000元作为"起步 价"，部分款式突破3000—4000元大关。就连骆驼、坦博尔等传统国民品牌也积极推出高端系列，如骆驼"喜马拉雅"系列中半数产品定价在2000元以上， 坦 ...

Core Viewpoint - The recent surge in prices for down jackets is attributed to rising costs of raw materials, with white duck down prices increasing significantly from 170,000 yuan per ton to approximately 580,000 yuan, and goose down reaching 980,000 yuan per ton. This has led to manufacturers raising the factory price of genuine down jackets to nearly 1,000 yuan, making it difficult to find quality jackets at lower prices [1][11]. Price Trends - The price of white duck down has escalated from 170,000 yuan per ton to about 580,000 yuan, while goose down has increased to 980,000 yuan per ton [1]. - Genuine down jackets are now priced starting around 700 yuan, with lower-priced options likely containing lower down content or being of inferior quality [1][11]. Consumer Guidance - Experts suggest that consumers should look for down jackets with a filling content of at least 90% white duck down and a filling weight of 150 grams, which would result in a core cost of approximately 126 to 248 yuan, making a retail price below 300 yuan unlikely for quality products [11]. - The new national standard (GB/T 14272-2021) requires a down content of no less than 50% to be labeled as a down jacket, emphasizing the importance of checking labels for compliance [13][15]. Selection Tips - Key indicators for selecting down jackets include: 1. Checking the execution standard to ensure it meets GB/T 14272-2021 [15]. 2. Evaluating down content, with higher percentages indicating better warmth [15]. 3. Assessing filling weight, as this significantly affects insulation performance [15]. - Practical methods for initial quality assessment include tactile checks for material feel, pressing to test rebound elasticity, and smelling for any unpleasant odors [18][19].