Core Viewpoint - The article discusses the emergence of a figure named Awen in the jade market, who has disrupted the inflated pricing and deceptive practices prevalent in the industry, making high-quality jade more accessible to the general public [6][16]. Group 1: Industry Issues - The jade market is plagued by rampant overpricing, with items marked at exorbitant prices compared to their actual cost [4][11]. - Many consumers face challenges in purchasing genuine jade due to widespread counterfeit products and misleading certifications [4][24]. - The industry has a significant markup, with retail prices often inflated by up to 60% due to rent, commissions, and brand premiums [24]. Group 2: Awen's Impact - Awen, known as the "Jade Judge," has gained recognition for his straightforward approach in exposing the industry's malpractices and providing transparent pricing [12][18]. - He has successfully reduced prices of jade by up to 40% or more while maintaining high quality, which has garnered a positive response from consumers [21][24]. - Awen's commitment to quality assurance includes providing national inspection certificates for every piece of jade sold [18]. Group 3: Consumer Response - Many consumers have expressed disbelief at the affordability and quality of jade offered by Awen, with some stating they could not previously afford even lower-quality pieces [19][21]. - Awen's approach has led to a surge in consumer interest, with many people actively seeking his products and participating in his live streams [27]. - The article highlights the emotional and cultural significance of jade, emphasizing its value beyond mere decoration [33][36].