Core Viewpoint - The article presents a critical perspective on the jadeite market, emphasizing that gold may not be the best investment choice, and highlights the challenges ordinary consumers face when trying to purchase quality jadeite [2][3]. Group 1: Industry Challenges - Ordinary consumers struggle to buy quality jadeite due to rampant price inflation, counterfeit products, and misleading certifications in the market [3][5]. - The jadeite market is filled with traps, including overpriced items and fake goods, leading to a general distrust among potential buyers [3][5]. Group 2: The Role of Zhao Laoshi - Zhao Laoshi, known as "the Jade Judge," has disrupted the jadeite market by exposing its inflated prices and deceptive practices, making quality jadeite more accessible to the public [5][13]. - With a rich family background in jadeite and extensive industry experience, Zhao Laoshi has developed a keen ability to identify genuine jadeite, which he uses to educate consumers [7][10]. Group 3: Market Transparency and Consumer Protection - Zhao Laoshi advocates for price transparency and quality assurance, ensuring that every piece of jadeite comes with a national inspection certificate, thus eliminating the high brand premiums typically associated with jadeite sales [17][23]. - His approach includes a commitment to only sell natural jadeite A goods, offering a seven-day return policy and lifetime re-inspection from major testing institutions [23][27]. Group 4: Industry Response and Impact - Zhao Laoshi's actions have drawn criticism from industry peers, who label him a "traitor" for challenging the status quo, yet he remains steadfast in his mission to protect consumers [13][28]. - His efforts have led to a significant shift in consumer behavior, with many now able to purchase high-quality jadeite at prices significantly lower than traditional retail outlets [18][25].

Core Viewpoint - The article discusses the emergence of a figure named Awen in the jade market, who has disrupted the inflated pricing and deceptive practices prevalent in the industry, making high-quality jade more accessible to the general public [6][16]. Group 1: Industry Issues - The jade market is plagued by rampant overpricing, with items marked at exorbitant prices compared to their actual cost [4][11]. - Many consumers face challenges in purchasing genuine jade due to widespread counterfeit products and misleading certifications [4][24]. - The industry has a significant markup, with retail prices often inflated by up to 60% due to rent, commissions, and brand premiums [24]. Group 2: Awen's Impact - Awen, known as the "Jade Judge," has gained recognition for his straightforward approach in exposing the industry's malpractices and providing transparent pricing [12][18]. - He has successfully reduced prices of jade by up to 40% or more while maintaining high quality, which has garnered a positive response from consumers [21][24]. - Awen's commitment to quality assurance includes providing national inspection certificates for every piece of jade sold [18]. Group 3: Consumer Response - Many consumers have expressed disbelief at the affordability and quality of jade offered by Awen, with some stating they could not previously afford even lower-quality pieces [19][21]. - Awen's approach has led to a surge in consumer interest, with many people actively seeking his products and participating in his live streams [27]. - The article highlights the emotional and cultural significance of jade, emphasizing its value beyond mere decoration [33][36].