老字号拓展国际市场

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出圈海外!端午时令商品交了不少“新朋友”
Yang Shi Xin Wen Ke Hu Duan· 2025-06-03 06:28
Core Insights - The Dragon Boat Festival products, such as zongzi and traditional crafts, have gained popularity in international markets, with significant export growth reported by various Zhejiang companies [6][11][15]. Group 1: Zongzi Production and Export - A zongzi production company in Jiaxing has developed new product lines, including plant-based and low-sugar zongzi, exporting over 2.5 million units this year, with Southeast Asia as the primary market [1][11]. - The company has also expanded its reach to over 10 countries, including Canada and Australia, with exports to Australia alone amounting to 2.4 million yuan, showing notable growth [1]. Group 2: Traditional Crafts and International Demand - A craft company in Yiwu has seen a doubling of orders for scented sachets, from 150,000 units two years ago to 300,000 last year, with increasing interest from foreign buyers, particularly from Singapore, Malaysia, and Vietnam [2][15]. - The company has incorporated traditional Chinese festival elements into the design of sachets, leading to popular new products [13]. Group 3: Food Products and International Partnerships - A food company in Quzhou secured a five-year cooperation order worth several million yuan after international clients tasted their products in China, with plans to export to the EU and ASEAN regions [4]. - Zhejiang's traditional food products, including five-spice dried tofu and soy sauce, have begun to see exports, with 17 companies entering new markets like Peru and Singapore [17]. Group 4: Government Support and Market Expansion - The Hangzhou Customs has initiated a special action to support traditional "old brand" products in expanding their international market presence, resulting in a breakthrough in exports for over 10 types of products [15][17]. - In the first four months of this year, Zhejiang's food exports reached 13.28 billion yuan, reflecting a year-on-year growth of 24.3% [17].