正是通过这样的运营模式，传统中药材实现了从实用药材到时尚消费品，再到文化媒介的价值跨越。在 当地非遗保护相关人士看来，这家小店的实践为衢州非遗活化提供了生动样本："它让文化在用中传 承、在美中传播，证明了传统技艺可以通过贴近当代生活美学而重获生命力。" 作为一名90后药学专业毕业生，工作室主理人范小慧多年与药材相伴的经历，让她决心为草木智慧寻找 更轻盈的当代载体。2022年，她返乡创业，以衢州道地药材"衢六味"为灵感，设计出上百款手串、耳饰 与挂件。她告诉记者:"每一味药材都有其纹理、性味与故事。我们希望通过设计，让它们从药屉走进日 常，成为可佩戴的文化符号。" 这种理念不只停留在产品设计中，更延伸至整个消费空间的营造。步入工作室，俨然进入一个微缩 的"中草药美学体验馆"——顾客不仅可以选购成品，还能亲手制作香囊、按摩香锤等物件。一位正在编 织陈皮香囊的顾客表示："亲手参与让我更贴近药材的质感，也像把一段衢州故事带在了身边。"通过沉 浸式体验，产品化为承载文化记忆的"可佩戴名片"，契合了当下消费者对情感联结与文化参与的深层需 求。 随着体验模式逐渐成熟，工作室的市场路径也愈发清晰。线上，通过小红书等平台进行内 ...

中新网烟台12月18日电 题：胶东版画，不止于"框" 作者 杨馥宁 王娇妮 曾经静静栖于画框中的胶东版画，如今悄然走入当代生活，化作手边的抱枕、肩上的背包、家里的壁 挂。在山东烟台手艺人朱武学的手中，这门古老技艺正跨越画框的边界，融入千家万户的日常。 朱武学的工作室里，墙上、桌上、架上，处处可见版画与布艺交织的风景。他的艺术启蒙，源于童年家 中蓝印花布的制作。"老辈人用石膏勾勒纹样，印在布上起到防染作用，染色后刮去石膏，洁白的花纹 便跃然布上，那种'刻'与'印'的初始形态，就是版画在我心中最早的种子。"他回忆道。 20世纪80年代，朱武学正式走上版画创作之路。他将自幼对绘画的热爱，与胶东大地的山海气象、渔歌 风情相融合，逐渐形成线条凝练、色彩质朴、地域气息浓郁的个人风格。 "做版画，急不得。"朱武学说，从构思到成品，往往历经数月。他指着一幅蓬莱阁题材的作品介绍，光 是刻一块复杂的小版，每天坚持，也得十来天才能完成；复杂作品仅描线就需数日，上色更要一层层精 心晕染，方能呈现温润质感与丰富层次。 图为游客观赏朱武学的版画作品。曲正扬 摄 让胶东版画真正跨越"画框"的一步，始于2007年的"布上探索"。朱武学将版画 ...

临近冬至，寒潮、大风、降雪天气频繁，低温持续时间长，室内外温差显著增大，流感等呼吸道感 染性疾病进入高发期，冻伤、雪天滑倒等意外伤害风险也随之增加。12月16日，省卫生健康委举办"时 令节气与健康"（冬季）专题新闻发布会，邀请中国医科大学附属第一医院、中国医科大学附属盛京医 院、辽宁中医药大学附属第二医院、辽宁省人民医院及省疾病预防控制中心的5位专家，围绕公众关心 的呼吸道疾病预防、睡眠及心理健康、中医养生等问题，提供专业指导。 专家提醒，目前我省呼吸道传染病整体呈现以流感病毒活动为主，虽已呈现下降趋势，但仍不可放 松警惕，学校、托育机构、养老院等重点场所应注意精准防控。关于流感的防治，中医和西医分别给出 科学防治建议：针对甲流H3N2的治疗以抗病毒与对症支持为核心，流感由病毒引起，应避免盲目用抗 生素；关于冬季流感的预防，中医认为，关键在于增强抵抗力、避免外邪，除从起居、饮食、运动、情 志调节四方面入手做好"冬藏"，还可通过穴位养生、服用药食同源代茶饮以及佩戴香囊的方式养生。 另外，专家强调，患有慢阻肺病、哮喘等慢性呼吸道疾病的患者，应注意"气道保暖、规范用药、 自我监测"，防范疾病急性发作。慢阻肺病已纳入 ...

Core Viewpoint - The "Heritage China Tour" event in Yunnan's Wenshan showcases the rich diversity of intangible cultural heritage among various ethnic groups, emphasizing the importance of preserving and promoting these cultural treasures through modern means such as social media and community engagement [1][2]. Group 1: Event Overview - The "Heritage China Tour" took place from November 18 to 20, focusing on the exploration of intangible cultural heritage in Wenshan, Yunnan, highlighting the unique cultural practices of multiple ethnic groups [1][2]. - The event featured hands-on experiences with traditional crafts, including the production of Xifeng Dou from Dendrobium, showcasing the meticulous process involved in creating these cultural artifacts [2][3]. Group 2: Cultural Significance - Wenshan is home to over ten ethnic groups, including Han, Zhuang, Miao, Yi, and Yao, each contributing to a vibrant tapestry of cultural heritage [2]. - The event aimed to document and promote the cultural richness of Wenshan through various media, encouraging broader public engagement with these traditions [2][5]. Group 3: Participant Engagement - Participants, including social media influencers, actively engaged in learning and experiencing traditional crafts, which helped bridge the gap between modern audiences and traditional practices [5][7]. - Influencers expressed their newfound appreciation for intangible cultural heritage, emphasizing the need for creative ways to integrate these traditions into contemporary life to attract younger generations [5][7].

Core Insights - The article focuses on the holiday consumption trends in Shandong province during the National Day holiday, highlighting various promotional activities and events aimed at boosting local tourism and consumer spending [1] Group 1: Sports and Tourism - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4] - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourist experience during the holiday [4] - Local hotels offered discounts of 20% for out-of-town fans and included attraction tickets as part of their packages [4] Group 2: Consumer Electronics - The city of Rizhao implemented a "replace old with new" subsidy program for home appliances, offering up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [6] - A resident successfully purchased a new television for 2,530 yuan after applying the subsidy and using additional discount coupons [6] - The initiative aimed to stimulate consumer spending and enhance the festive atmosphere during the holiday [6] Group 3: Traditional Medicine and Health - The traditional Chinese medicine (TCM) wellness center in Wubing attracted many young consumers interested in herbal teas and health consultations [7] - The center collaborates with local hospitals to provide free consultations and offers customized herbal products based on seasonal and individual health needs [7] - The popularity of TCM among younger demographics is rising, with unique products like herbal sachets gaining traction [7]

Core Insights - The article highlights the surge in holiday consumption in Shandong province during the National Day holiday, showcasing various promotional activities and events aimed at stimulating consumer spending [1][4][6]. Group 1: Holiday Events and Activities - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4]. - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourism experience during the holiday [4]. - Local hotels offered discounts of up to 20% for out-of-town fans and included attraction tickets as part of their packages [4]. Group 2: Consumer Electronics Promotion - The city of Rizhao implemented a "trade-in" subsidy program for home appliances, allowing consumers to receive up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [5][6]. - Consumers took advantage of promotional activities, leading to increased sales of new appliances during the holiday [6]. Group 3: Traditional Medicine and Health Trends - A growing interest in traditional Chinese medicine among young consumers was noted, with establishments offering herbal teas and health consultations [7]. - The integration of traditional medicine with modern consumer preferences was highlighted, as products like herbal sachets and health foods gained popularity [7].

Core Viewpoint - The article highlights the experience of over 20 Latin American social media influencers who visited Henan, China, to explore traditional Chinese medicine (TCM) techniques, including acupuncture and herbal remedies, showcasing the cultural exchange and interest in TCM practices [1][2]. Group 1: Experience of Influencers - Colombian influencer Valeria Poro reported feeling significantly relaxed after experiencing TCM techniques such as point therapy [1]. - Influencers participated in various TCM practices, including making moxibustion tools and tasting medicinal cuisine and teas [1]. - Peruvian influencer Eduardo Mesa expressed amazement at the effectiveness of TCM, noting that the practitioner could identify his back issues through observation alone [1]. Group 2: DIY and Learning - Argentine influencer Javier Adel inquired about methods to dispel dampness using herbal sachets, demonstrating engagement with TCM practices [2]. - Brazilian influencers Marina Rosa and Michel Carvalho were particularly interested in the medicinal wine technique, describing the sensation as initially intimidating but ultimately comfortable [2]. - Influencers documented their experiences, including the creation of herbal sachets, and shared insights on the effects of the herbs used [2]. Group 3: Cultural Promotion - Colombian food blogger Tatan Arroyo plans to share his experiences with TCM cuisine and therapies on social media, promoting the allure of Chinese culture [4].

Group 1 - The core idea is that traditional Chinese medicine brands are transforming their offerings to appeal to younger consumers, focusing on a "light health" lifestyle rather than just selling beverages [1][2] - Several century-old brands, such as Tongrentang and Pianzaihuang, are innovating in products, scenarios, and business models to create shareable experiences that resonate with the Gen Z demographic [1][2] - The new store layout of Tongrentang emphasizes tea drinks and wellness products, attracting significant foot traffic even on weekdays, indicating a successful engagement with younger consumers [1] Group 2 - Pianzaihuang is revitalizing its brand image to connect with younger audiences through interactive marketing on platforms like Douyin and Xiaohongshu, utilizing engaging content to educate consumers about the brand [2] - The brand's Douyin challenge in 2025 achieved a remarkable 180 million views, showcasing the effectiveness of modern marketing strategies in reaching younger demographics [2] - Traditional brands are expanding their consumer engagement by developing creative products and collaborating across industries, such as launching health-focused coffee and unique medicinal dishes [2][3]

Core Viewpoint - The article highlights the revitalization of rural areas in China through the traditional art of Mianzhu New Year paintings, showcasing how local artists and villagers are integrating this cultural heritage into modern life and tourism, thus contributing to rural economic development [1][4]. Group 1: Cultural Significance - Mianzhu New Year paintings, originating from the Northern Song Dynasty, are recognized as one of China's four major types of New Year paintings, alongside those from Tianjin, Shandong, and Suzhou [3]. - The paintings traditionally feature auspicious themes for the New Year, with the "door god" paintings being particularly significant [3][6]. Group 2: Economic Impact - Mianzhu New Year painting village has developed over 20 series and more than 1,000 types of products, achieving annual sales of 30 million yuan, with exports to over 50 countries including the USA, UK, France, Thailand, and Cambodia [4]. - In the first half of 2025, the village received 660,000 tourists, generating over 230 million yuan in tourism revenue [6]. Group 3: Artistic Development - The creation of Mianzhu New Year paintings involves a meticulous process, requiring paintings to rest for over ten days to allow colors to penetrate the paper, resulting in unique variations in each piece [4]. - The content of the paintings has evolved, incorporating modern themes while still retaining traditional elements that appeal to older and international consumers [6]. Group 4: Community Engagement - The village has implemented a model where artists exchange their skills for shares, and villagers can convert points into shares, fostering a sense of community ownership and participation in the economic benefits [6]. - Future plans include leveraging cultural resources to host themed activities centered around New Year paintings, enhancing the cultural experience for visitors and promoting the art on a global stage [6].

Core Viewpoint - The article highlights the cultural significance and health benefits of mugwort in Qichun, Hubei, emphasizing its role in traditional practices and the growing industry surrounding it [1]. Group 1: Cultural Significance - Mugwort is deeply embedded in the local culture of Qichun, with traditions such as using it for health rituals at significant life events like birth, marriage, and death [1]. - The local saying "家有三年艾，郎中不用来" reflects the reliance on mugwort for health and wellness in the community [1]. - The practice of using mugwort in various forms, such as foot baths in spring and summer and medicinal applications in winter, showcases its integral role in daily life [1]. Group 2: Industry Development - The Qichun region is focusing on the "medicine-tourism integration" strategy to develop a health-oriented industry, with mugwort cultivation and products at the forefront [1]. - The recognition of "Qichun Moxibustion Therapy" as a national intangible cultural heritage project in 2021 indicates the growing importance and potential of the mugwort industry [1]. - The article suggests that the mugwort industry is thriving, driven by both cultural heritage and modern health trends [1].