艾草是极具生命力的植物，每到梅雨季节，它们在田间垄上肆意生长，一片绿色的浪花随风起伏。近年 来，家乡致力于"药旅联动"，打造大健康特色产业，艾草产业正蓬勃发展。 （作者为香港都会大学学生） （文章来源：人民日报） "家有三年艾，郎中不用来"，在我的家乡湖北蕲春，坊间至今流传着这样的一句谚语。由于地处大别山 南麓，湿气较重，人们常常用艾草来熏屋子、驱虫子。仲夏时节，村民们用石臼把艾叶捣成糊状，与糯 米搅拌制作"艾粑"，还会将艾草晒干后装入布袋做成香囊，用五彩线系在床沿，以求健康。2021 年，"蕲春艾灸疗法"被列入国家级非物质文化遗产代表性项目名录。 在鄂东的这座小城，这株小草伴随着我们一生的"大事"。从小祖父就告诉我，蕲春人一辈子要洗三次艾 水澡，一次是出生的第三天，一次是结婚，一次是离世。 日常生活也离不开它。春夏泡艾脚、秋冬洗艾澡，端午插艾叶、肚疼吞艾草。小时候夜里受凉肚子痛， 母亲便会精心挑选几根陈年老艾，烘烤后用棉布包裹，轻轻放到我的肚脐上。第二天早上起来，就又生 龙活虎了。如今，我在外地求学，母亲寄来一个用家乡陈艾制成的棉枕，枕上它后，我仿佛又回到了沾 着泥土和艾叶清香的故乡，夜夜酣眠。 ...

Core Viewpoint - The rise of traditional Chinese medicine (TCM) night markets is attracting a growing number of young people in China, showcasing a blend of cultural heritage and modern lifestyle choices [1][2][5]. Group 1: Market Trends - TCM night markets have become popular in various cities across China, particularly during the summer evenings, with activities such as pulse diagnosis, cupping therapy, and herbal tea tasting [1][5]. - In Baiyin City, Gansu Province, the TCM night market has seen an average daily attendance of over 2,000 visitors since its opening in early July [5]. Group 2: Young People's Engagement - Young individuals are increasingly interested in TCM, with many seeking to understand and utilize traditional practices for health benefits [2][5]. - Medical professionals are encouraging young people to explore TCM literature, such as "Huangdi Neijing" and "Bencao Gangmu," to deepen their knowledge and practice [2]. Group 3: Health Services and Innovations - The night markets feature free health consultations from over 30 local medical institutions, providing health advice and promoting TCM wellness knowledge [5]. - Various innovative elements are being introduced in TCM night markets, including modern technology like thermal moxibustion robots and 3D foot measurement devices, enhancing the overall experience [5].

Core Insights - The company is actively promoting its seasonal health products during summer events in Beijing, showcasing items like loquat syrup and various herbal products [1][4] - The company emphasizes the integration of traditional Chinese medicine with modern health concepts, particularly through its aromatic products [2][11] Group 1: Product Offerings - The company has launched over 100 aromatic products, including incense, essential oils, and cultural items, based on the traditional Chinese philosophy of "medicinal fragrance" [2][15] - Seasonal products such as loquat syrup, which contains 30% fresh loquat pulp, and various flavors of ready-to-eat ejiao cake have attracted significant consumer interest [4][9] Group 2: Community Engagement - The company participated in the "Health China Tour" event, providing health lectures and showcasing summer health products to local residents [6][9] - The company is involved in community welfare activities, aiming to deliver health benefits to citizens through various outreach programs [4][9] Group 3: Cultural Promotion - At the "Asian Infrastructure Investment Bank Annual Meeting," the company demonstrated traditional ejiao-making techniques, highlighting the cultural heritage of Chinese medicine [11][13] - The company’s aromatic products have gained popularity among international guests, showcasing the blend of traditional craftsmanship and modern aesthetics [15]

Group 1 - The article provides a skincare and mosquito prevention guide during the summer season, emphasizing the importance of protecting the skin from sun exposure and insect bites [1] - Traditional methods such as using herbal sachets and planting specific plants like mint and lavender are suggested for natural mosquito repellent [2] - The article highlights the timing of mosquito activity, recommending avoidance of outdoor activities during dawn and dusk, and suggests wearing protective clothing [2] Group 2 - For soothing mosquito bites, the article recommends using herbal remedies like mint and wild chrysanthemum, which can alleviate itching and reduce inflammation [3] - It also mentions the use of topical treatments such as calamine lotion and mild corticosteroids for more severe reactions [3] - The article advises against scratching the affected areas to prevent further irritation [3] Group 3 - The article suggests dietary adjustments to combat summer heat, recommending bitter foods like bitter lettuce and lotus leaf porridge to help regulate body temperature and reduce moisture [4] - It emphasizes the importance of hydration and consuming high-fiber foods to maintain overall health during the summer [4] - The article concludes that a proper diet can help reduce the body's attractiveness to mosquitoes, thereby minimizing bites [4]

Group 1 - Youth from various countries, including the USA, Egypt, and Indonesia, are experiencing Chinese culture and development through activities such as traditional printing and learning about traditional Chinese medicine [1] - The ancient Chinese invention of movable type printing is highlighted as a significant cultural achievement, captivating foreign youth who find it challenging yet rewarding [1] - At Changchun University of Traditional Chinese Medicine, foreign youth are introduced to valuable medicinal herbs from Northeast China, which are associated with mystical properties [3][4] Group 2 - Changchun is recognized as the birthplace of China's automotive industry, with the first automobile manufacturing plant established in 1953 [4] - The youth engage with both historical and modern automotive technologies at the First Automobile Works Hongqi Cultural Museum, showcasing the evolution of Chinese automotive design and production [4] - The exhibition features classic cars produced over 60 years ago alongside new models equipped with AI systems, reflecting the technological advancements in the industry [4]

Group 1 - The article highlights the celebration of intangible cultural heritage in Shanghai, particularly through various events and markets showcasing traditional crafts and cultural practices [1][2] - The "Follow the Intangible Cultural Heritage in Life" themed market in Baoshan District features traditional crafts such as Luojing Cross-Stitch and Wusong Noodle Sculpture, aiming to promote cultural heritage [1] - The event includes a series of activities like the "Cultural and Natural Heritage Day" and the "Traditional Chinese Medicine Culture Benefit Activities," emphasizing the integration of traditional crafts with modern aesthetics [1][2] Group 2 - The event in Xuhui District showcases ten representative intangible cultural heritage projects, including hand-spun cotton weaving and traditional Chinese clothing techniques, enhancing community engagement [2] - Interactive experiences such as herbal medicine demonstrations and traditional Chinese medicine tastings are provided, making cultural heritage accessible and engaging for the public [2] - The "Haipai Memory" cultural exhibition presents over ten intangible cultural heritage projects, reinforcing the idea that cultural heritage is an integral part of daily life in the community [2]

Core Insights - The Dragon Boat Festival products, such as zongzi and traditional crafts, have gained popularity in international markets, with significant export growth reported by various Zhejiang companies [6][11][15]. Group 1: Zongzi Production and Export - A zongzi production company in Jiaxing has developed new product lines, including plant-based and low-sugar zongzi, exporting over 2.5 million units this year, with Southeast Asia as the primary market [1][11]. - The company has also expanded its reach to over 10 countries, including Canada and Australia, with exports to Australia alone amounting to 2.4 million yuan, showing notable growth [1]. Group 2: Traditional Crafts and International Demand - A craft company in Yiwu has seen a doubling of orders for scented sachets, from 150,000 units two years ago to 300,000 last year, with increasing interest from foreign buyers, particularly from Singapore, Malaysia, and Vietnam [2][15]. - The company has incorporated traditional Chinese festival elements into the design of sachets, leading to popular new products [13]. Group 3: Food Products and International Partnerships - A food company in Quzhou secured a five-year cooperation order worth several million yuan after international clients tasted their products in China, with plans to export to the EU and ASEAN regions [4]. - Zhejiang's traditional food products, including five-spice dried tofu and soy sauce, have begun to see exports, with 17 companies entering new markets like Peru and Singapore [17]. Group 4: Government Support and Market Expansion - The Hangzhou Customs has initiated a special action to support traditional "old brand" products in expanding their international market presence, resulting in a breakthrough in exports for over 10 types of products [15][17]. - In the first four months of this year, Zhejiang's food exports reached 13.28 billion yuan, reflecting a year-on-year growth of 24.3% [17].

Group 1 - The core viewpoint of the article highlights the diverse cultural tourism activities during the Dragon Boat Festival, which not only showcase the unique charm of Chinese culture but also serve as a new engine for driving consumer spending [1][4][13] - Traditional activities such as dragon boat racing, making zongzi, and wearing scented sachets have become popular among tourists, enhancing the festive atmosphere [4][10] - The sales of zongzi have seen a significant increase, with transaction amounts growing nearly 70% year-on-year, which has also boosted the sales of seasonal products like mugwort and scented sachets [6][10] Group 2 - Museums across the country are actively promoting traditional culture during the festival, with various engaging activities attracting visitors and enhancing cultural appreciation [7][8] - Data from the Ministry of Transport indicates that the cross-regional movement of people during the second day of the Dragon Boat Festival is expected to exceed 210 million, marking a 6.2% increase compared to the previous year [10] - Industry experts note that the combination of traditional culture and holiday economy is effectively stimulating consumer willingness, leading to a resurgence in spending [11][13]

Group 1 - The article highlights the innovative ways public libraries in Jiangsu are celebrating the Dragon Boat Festival, incorporating traditional customs with modern activities [1] - Various libraries are offering workshops and classes, such as herbal sachet making and traditional crafts, to engage the community and promote cultural heritage [1] - The use of local customs, like the hanging of mugwort for good fortune, is being integrated into library programs to educate visitors about regional traditions [1] Group 2 - Libraries are expanding their boundaries by combining reading with travel, creating unique cultural experiences for visitors [2] - Routes and maps are being developed to guide readers through cultural landmarks, enhancing the connection between literature and local history [2] - Special exhibitions, such as the one commemorating Zheng He's voyages, are being organized to bring historical events to life through rare texts and artifacts [2]

Group 1: Cultural Events and Activities - The Dragon Boat Festival coincided with Children's Day this year, leading to a vibrant atmosphere with various cultural activities for families and children [1] - The Shouxihu scenic area hosted a series of immersive cultural events, including a giant floral dragon boat display and traditional rituals, enhancing the festive experience for visitors [2][3] - The Wuzixu sacrificial ceremony in Suzhou highlighted the unique local customs, focusing on the commemoration of historical figures, which differentiates it from the more common celebrations of Qu Yuan [4] Group 2: Tourism and Local Economy - The Jiangsu Agricultural Expo Park offered free access during the holiday, featuring various cultural experiences and local product sales, which attracted many visitors [6][7] - The Biancheng Town is developing the Lunshan Lake tourism resort, integrating local agricultural and cultural activities to enhance visitor engagement and promote regional tourism [7] - The Luyuan scenic area organized a cultural fair that combined traditional and modern elements, providing a memorable experience for tourists [8][9] Group 3: Music and Sports Events - The Qinhuwan Music Festival attracted 26,000 attendees, showcasing a variety of performances despite inclement weather, indicating strong community interest in cultural events [10][11] - The Yancheng Ironman Triathlon event drew over 500 participants, emphasizing the region's appeal for sports tourism and the integration of natural landscapes into competitive events [12][13]