■编者按国庆假期，本报联合山东16市党报推出"假日观察·省市党报联动"融媒报道，今日聚焦假日消 费。看齐鲁超赛凭票酒店打折还附赠景点联票，"以旧换新"享国补、尽孝心，中医养生市集上体验药膳 和茶饮……本报记者与枣庄市新闻传媒中心、日照日报、滨州日报记者深入一线采访调研，看假日山东 场景再"上新"，培育消费新热点，点燃消费新热潮。 图①：齐鲁超赛枣庄站揭幕战。图②：日照市民在凌云家电城选购家电。图③：中医在无棣古城免费问 诊。 一张球票串起城市漫游 10月1日，枣庄文体中心体育场水雾轻笼，细雨浸润的草坪泛着清亮绿意。 下午三点，山东省齐鲁足球超级联赛枣庄站揭幕战正式打响。一万多名球迷的呐喊声浪里，临沂球迷孙 兰洋举着手机录下精彩瞬间。 "你看这氛围，球迷嗓子都喊哑了，就凭这股子热情，我得留两天感受下。"原本他计划看完球就返程， 赛后临时改了主意，揣着球票根在枣庄漫游起来。 在台儿庄古城，他沿着运河边的石板路逛到暮色四合，灯笼次第亮起。"来之前只知道枣庄有球赛，没 想到秋天的古城这么美。" "妈，新买的电视送过去了吗？"10月1日上午11点半，日照经开区金海湾社区居民许伟伟接到女儿刘云 的电话。她赶紧告诉女儿：" ...

Core Insights - The article highlights the surge in holiday consumption in Shandong province during the National Day holiday, showcasing various promotional activities and events aimed at stimulating consumer spending [1][4][6]. Group 1: Holiday Events and Activities - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4]. - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourism experience during the holiday [4]. - Local hotels offered discounts of up to 20% for out-of-town fans and included attraction tickets as part of their packages [4]. Group 2: Consumer Electronics Promotion - The city of Rizhao implemented a "trade-in" subsidy program for home appliances, allowing consumers to receive up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [5][6]. - Consumers took advantage of promotional activities, leading to increased sales of new appliances during the holiday [6]. Group 3: Traditional Medicine and Health Trends - A growing interest in traditional Chinese medicine among young consumers was noted, with establishments offering herbal teas and health consultations [7]. - The integration of traditional medicine with modern consumer preferences was highlighted, as products like herbal sachets and health foods gained popularity [7].

Core Viewpoint - The article highlights the experience of over 20 Latin American social media influencers who visited Henan, China, to explore traditional Chinese medicine (TCM) techniques, including acupuncture and herbal remedies, showcasing the cultural exchange and interest in TCM practices [1][2]. Group 1: Experience of Influencers - Colombian influencer Valeria Poro reported feeling significantly relaxed after experiencing TCM techniques such as point therapy [1]. - Influencers participated in various TCM practices, including making moxibustion tools and tasting medicinal cuisine and teas [1]. - Peruvian influencer Eduardo Mesa expressed amazement at the effectiveness of TCM, noting that the practitioner could identify his back issues through observation alone [1]. Group 2: DIY and Learning - Argentine influencer Javier Adel inquired about methods to dispel dampness using herbal sachets, demonstrating engagement with TCM practices [2]. - Brazilian influencers Marina Rosa and Michel Carvalho were particularly interested in the medicinal wine technique, describing the sensation as initially intimidating but ultimately comfortable [2]. - Influencers documented their experiences, including the creation of herbal sachets, and shared insights on the effects of the herbs used [2]. Group 3: Cultural Promotion - Colombian food blogger Tatan Arroyo plans to share his experiences with TCM cuisine and therapies on social media, promoting the allure of Chinese culture [4].

Group 1 - The core idea is that traditional Chinese medicine brands are transforming their offerings to appeal to younger consumers, focusing on a "light health" lifestyle rather than just selling beverages [1][2] - Several century-old brands, such as Tongrentang and Pianzaihuang, are innovating in products, scenarios, and business models to create shareable experiences that resonate with the Gen Z demographic [1][2] - The new store layout of Tongrentang emphasizes tea drinks and wellness products, attracting significant foot traffic even on weekdays, indicating a successful engagement with younger consumers [1] Group 2 - Pianzaihuang is revitalizing its brand image to connect with younger audiences through interactive marketing on platforms like Douyin and Xiaohongshu, utilizing engaging content to educate consumers about the brand [2] - The brand's Douyin challenge in 2025 achieved a remarkable 180 million views, showcasing the effectiveness of modern marketing strategies in reaching younger demographics [2] - Traditional brands are expanding their consumer engagement by developing creative products and collaborating across industries, such as launching health-focused coffee and unique medicinal dishes [2][3]

Core Viewpoint - The article highlights the revitalization of rural areas in China through the traditional art of Mianzhu New Year paintings, showcasing how local artists and villagers are integrating this cultural heritage into modern life and tourism, thus contributing to rural economic development [1][4]. Group 1: Cultural Significance - Mianzhu New Year paintings, originating from the Northern Song Dynasty, are recognized as one of China's four major types of New Year paintings, alongside those from Tianjin, Shandong, and Suzhou [3]. - The paintings traditionally feature auspicious themes for the New Year, with the "door god" paintings being particularly significant [3][6]. Group 2: Economic Impact - Mianzhu New Year painting village has developed over 20 series and more than 1,000 types of products, achieving annual sales of 30 million yuan, with exports to over 50 countries including the USA, UK, France, Thailand, and Cambodia [4]. - In the first half of 2025, the village received 660,000 tourists, generating over 230 million yuan in tourism revenue [6]. Group 3: Artistic Development - The creation of Mianzhu New Year paintings involves a meticulous process, requiring paintings to rest for over ten days to allow colors to penetrate the paper, resulting in unique variations in each piece [4]. - The content of the paintings has evolved, incorporating modern themes while still retaining traditional elements that appeal to older and international consumers [6]. Group 4: Community Engagement - The village has implemented a model where artists exchange their skills for shares, and villagers can convert points into shares, fostering a sense of community ownership and participation in the economic benefits [6]. - Future plans include leveraging cultural resources to host themed activities centered around New Year paintings, enhancing the cultural experience for visitors and promoting the art on a global stage [6].

Core Viewpoint - The article highlights the cultural significance and health benefits of mugwort in Qichun, Hubei, emphasizing its role in traditional practices and the growing industry surrounding it [1]. Group 1: Cultural Significance - Mugwort is deeply embedded in the local culture of Qichun, with traditions such as using it for health rituals at significant life events like birth, marriage, and death [1]. - The local saying "家有三年艾，郎中不用来" reflects the reliance on mugwort for health and wellness in the community [1]. - The practice of using mugwort in various forms, such as foot baths in spring and summer and medicinal applications in winter, showcases its integral role in daily life [1]. Group 2: Industry Development - The Qichun region is focusing on the "medicine-tourism integration" strategy to develop a health-oriented industry, with mugwort cultivation and products at the forefront [1]. - The recognition of "Qichun Moxibustion Therapy" as a national intangible cultural heritage project in 2021 indicates the growing importance and potential of the mugwort industry [1]. - The article suggests that the mugwort industry is thriving, driven by both cultural heritage and modern health trends [1].

Core Insights - The article discusses the rise of "mysticism" consumption among young people in China, highlighting its dual nature as both a source of comfort and a potential scam [1][24][42] - A report indicates that 60% of surveyed users have an annual budget for mysticism consumption of less than 500 yuan, while 20% spend over 1,000 yuan [1] - The popularity of mysticism-related topics on platforms like Xiaohongshu (Little Red Book) has surged, with views exceeding 15.9 billion [1][24] Group 1: Consumer Behavior - Young people are increasingly turning to mysticism for a sense of certainty and control in an uncertain world, often spending significant amounts on services and products [1][35] - The demographic of mysticism consumers is predominantly female, accounting for 77.5%, with a significant portion being post-90s and post-00s [23][24] - The article notes that many young consumers are motivated by stress, anxiety, and a desire for emotional relief, leading to impulsive spending on mysticism [40][41] Group 2: Market Dynamics - The mysticism market has seen a dramatic increase in sales, with certain products like "energy crystals" being sold at prices 20-50 times higher than their actual cost [24][42] - Xiaohongshu has become a breeding ground for mysticism-related scams, with many users falling victim to fraudulent "masters" promising to solve personal issues [1][25] - The article highlights the emergence of a high-margin "soft superstition" industry, where low-cost items are marketed as powerful mystical tools [24][42] Group 3: Scams and Fraud - The case of a young woman named "Tian Tian" illustrates the dangers of mysticism scams, where she lost 381,700 yuan to a fraudulent "master" [10][12][44] - Many scams are perpetuated through social media platforms, where users are lured in by testimonials and promises of miraculous results [1][25] - The article emphasizes the need for consumers to be cautious and to document interactions with suspected fraudsters to protect themselves [42][44] Group 4: Industry Players - The article notes that even highly educated individuals are entering the mysticism field, often leveraging their backgrounds to market services [26][27] - Training programs for aspiring "masters" are proliferating, creating a cycle of exploitation where new practitioners are encouraged to find their own clients [28] - The global spiritual consumption market is projected to grow significantly, indicating a broader trend beyond just the Chinese market [34]

Core Viewpoint - The "Chinese Roots Journey" summer camp organized by the China Overseas Chinese Federation successfully concluded, where overseas Chinese youth from nine countries engaged in cultural experiences and spiritual connections in Wenzhou, China, over ten days [1]. Cultural Experience - Participants experienced various traditional crafts, such as tea art, tie-dyeing, and egg painting, which served as a bridge connecting ancient wisdom with modern understanding [2][3]. - The camp emphasized that cultural roots are not merely geographical but are embedded in the cultural genes of individuals, as highlighted by the dean of the Overseas Chinese College at Wenzhou University [2]. Personal Growth and Reflection - The camp provided a platform for participants to learn about their heritage, with stories of their ancestors inspiring them to appreciate the values of resilience and hard work [3]. - Participants expressed their newfound cultural pride and commitment to sharing their experiences, with plans to introduce traditional crafts and cultural knowledge to their peers back home [3][4]. Cultural Transmission - The immersive experience allowed participants to deepen their understanding of Chinese culture, moving beyond textbook knowledge to practical recognition of cultural elements [4]. - The camp fostered a sense of identity among participants, helping them articulate their cultural heritage and personal identity [4]. Future Commitment - The conclusion of the camp marked the beginning of a new journey for participants, who are encouraged to share the stories and cultural insights gained in Wenzhou with a broader audience [5]. - Wenzhou University’s Overseas Chinese College expressed its ongoing support for participants, emphasizing that the university will always be a welcoming home for them [5].

Core Viewpoint - The rise of traditional Chinese medicine (TCM) night markets is attracting a growing number of young people in China, showcasing a blend of cultural heritage and modern lifestyle choices [1][2][5]. Group 1: Market Trends - TCM night markets have become popular in various cities across China, particularly during the summer evenings, with activities such as pulse diagnosis, cupping therapy, and herbal tea tasting [1][5]. - In Baiyin City, Gansu Province, the TCM night market has seen an average daily attendance of over 2,000 visitors since its opening in early July [5]. Group 2: Young People's Engagement - Young individuals are increasingly interested in TCM, with many seeking to understand and utilize traditional practices for health benefits [2][5]. - Medical professionals are encouraging young people to explore TCM literature, such as "Huangdi Neijing" and "Bencao Gangmu," to deepen their knowledge and practice [2]. Group 3: Health Services and Innovations - The night markets feature free health consultations from over 30 local medical institutions, providing health advice and promoting TCM wellness knowledge [5]. - Various innovative elements are being introduced in TCM night markets, including modern technology like thermal moxibustion robots and 3D foot measurement devices, enhancing the overall experience [5].

Core Insights - The company is actively promoting its seasonal health products during summer events in Beijing, showcasing items like loquat syrup and various herbal products [1][4] - The company emphasizes the integration of traditional Chinese medicine with modern health concepts, particularly through its aromatic products [2][11] Group 1: Product Offerings - The company has launched over 100 aromatic products, including incense, essential oils, and cultural items, based on the traditional Chinese philosophy of "medicinal fragrance" [2][15] - Seasonal products such as loquat syrup, which contains 30% fresh loquat pulp, and various flavors of ready-to-eat ejiao cake have attracted significant consumer interest [4][9] Group 2: Community Engagement - The company participated in the "Health China Tour" event, providing health lectures and showcasing summer health products to local residents [6][9] - The company is involved in community welfare activities, aiming to deliver health benefits to citizens through various outreach programs [4][9] Group 3: Cultural Promotion - At the "Asian Infrastructure Investment Bank Annual Meeting," the company demonstrated traditional ejiao-making techniques, highlighting the cultural heritage of Chinese medicine [11][13] - The company’s aromatic products have gained popularity among international guests, showcasing the blend of traditional craftsmanship and modern aesthetics [15]