Core Viewpoint - The collaboration between the 240-year-old Chinese brand Tong Hanchun Tang and the Qichuang platform marks a significant step in the globalization of traditional Chinese brands, focusing on appealing to younger consumers through innovative products and marketing strategies [1][3]. Group 1: Company Collaboration - Tong Hanchun Tang, a key player in traditional Chinese medicine, aims to modernize its brand image and reach younger demographics by partnering with Qichuang [3]. - The partnership is seen as a shortcut to brand rejuvenation, leveraging Qichuang's expertise in brand globalization and youth engagement [3][5]. - The joint product line will incorporate elements of "Guochao" (national trend) in both formulation and packaging, targeting both domestic and international markets through platforms like Xiaohongshu [5]. Group 2: Globalization Strategy - Qichuang's strategic vision includes not only bringing foreign brands into China but also facilitating the international expansion of Chinese traditional brands [5]. - A high-profile forum titled "Wealth Gravity: Globalization Strategy and Wealth Reconstruction" was held to discuss the future of Chinese brands going global, featuring industry experts and scholars [7][8]. - Experts shared insights on globalization strategies, including the importance of cultural adaptation and comprehensive marketing methodologies for brand internationalization [10]. Group 3: Qichuang's Role - Founded in 2013, Qichuang integrates entrepreneurship education, IP incubation, and brand globalization services, showcasing its unique value in the new era of globalization [12]. - The founder, Zhang Meng, emphasizes that true globalization involves the dual output of cultural values and commercial ecosystems, not just the flow of goods [12]. - Qichuang is positioned as a crucial channel for traditional Chinese brands to enter the global market, with ongoing discussions with multiple old brands for future collaborations [12].