Group 1 - The market regulatory authority has initiated a special campaign to address false advertising of drugs and health products targeting the elderly [1][2] - Businesses are using private channels like WeChat to divert customers online, where they exaggerate product benefits under the guise of health consultations [1] - The campaign aims to protect the rights of elderly consumers from misleading marketing practices [1] Group 2 - Consumers are advised to be cautious of offline bait tactics, such as free giveaways and community health events, which lead to online sales through misleading health claims [2] - Emotional marketing tactics are prevalent in private live-streaming sessions, using phrases that imply guaranteed health benefits and creating a sense of urgency [2] - It is recommended to verify the legitimacy of live-streaming platforms by checking for necessary business licenses and product certifications before making purchases [2] Group 3 - Consumers should choose reputable platforms for transactions and keep records of their purchases, including receipts and communication with sellers [2] - Health products are not substitutes for medical treatment, and consumers are encouraged to seek professional medical advice for health issues [2] - In cases of fraud or false advertising, consumers can report to regulatory authorities or seek legal recourse [2]