抚顺，初冬上午八点，抚矿总医院门诊楼内，银发患者络绎不绝。这一幕，是中国老龄化社会最前沿的写照——抚顺市以30.26%的老龄化率，高居全国地 级市首位。 院长李丽丽将华润管理理念与老年医疗实际相结合，勾勒实践路径："重构服务体系，让资源围着患者转；重构诊疗流程，为生命争取宝贵机会；重构价值 理念，让每个生命都享有尊严。" 二、攻坚高龄难题：多学科协作的系统实践 医院老年医学科作为辽宁省首批重点建设专科，在此领域积淀深厚。经过十年深耕，科室从辽宁省重点专科建设项目，发展为辽宁省临床重点专科，实现了 从建设项目到正式重点专科的提档升级。大内科主任兼老年医学科主任林春艳介绍："我科成立于五十年代初期，长期承担抚顺地区副市级以上领导干部的 医疗保健工作，在老年共病及多器官功能衰竭等方面的诊疗水平已达省级先进。" 这一专业优势，在与骨科等科室的深度协作中迸发合力。面对97岁患者"左侧股骨粗隆间骨折"伴多重基础疾病的复杂情况，老年医学科的老年综合评估与骨 科手术技术完美互补。 这里，高龄复杂病例的救治已渐成常态：97岁骨折老人重新站立，86岁颅内多发转移瘤患者重获新生，75岁脑梗患者次日迈步行走。 这里，不仅见证医术的高 ...

Core Insights - The aging population is rapidly increasing, leading to significant societal changes and challenges in understanding their needs and behaviors [2][4][9] - There is a growing disparity within the elderly demographic, influenced by various historical, social, and economic factors, resulting in a complex consumer market [15][16][22] Demographic Changes - The median age in developed economies has risen from 30 to 43 years over the past 50 years, with projections indicating it will reach 47 years by 2075 [4] - Global life expectancy has increased from 62 to 75 years in the last 50 years, with developed economies seeing an increase from 72 to 82 years [6] - By the end of 2024, China's elderly population (aged 60 and above) is expected to reach 310 million, accounting for 22% of the total population [9] Aging Characteristics - The transition from a "young majority" to an "aging majority" is occurring, with China experiencing this shift at a faster pace compared to other countries [9] - The elderly population in China is characterized by significant internal diversity, influenced by varying life experiences and socio-economic backgrounds [15][16] Consumer Behavior - The elderly population holds substantial wealth, with 60% of their savings indicating a high propensity for precautionary savings [23] - The consumption patterns of the elderly are not uniform; they vary significantly based on resources, capabilities, and life experiences [28][35] - A large portion of elderly consumers remains underserved, with many unable to participate in the mainstream consumer market due to financial constraints and digital barriers [55][58] Market Opportunities - The elderly consumer market is complex and multifaceted, presenting both opportunities and challenges for businesses targeting this demographic [27][60] - Understanding the diverse needs and preferences of the elderly can lead to more effective marketing strategies and product offerings [22][27] Digital Engagement - There is a notable digital divide among the elderly, with approximately 52% of this demographic being active internet users, while the rest remain disconnected [67][69] - The COVID-19 pandemic has accelerated digital adoption among the elderly, with many learning to use smartphones and online services for essential tasks [71][72]