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李想认错!承认走错方向。理想放弃“华为化”,回归创业模式
程序员的那些事· 2025-11-29 01:08
Core Insights - The article discusses the significant changes at Li Auto following its Q3 financial report, highlighting CEO Li Xiang's admission of mistakes in the company's management approach and the decision to revert to a startup model from a professional manager system [3][4]. Group 1: Management Changes - CEO Li Xiang publicly acknowledged the failure of the professional manager system implemented over the past three years and announced a return to a startup model starting Q4 [3]. - The shift aims to eliminate redundant processes, shorten decision-making chains, and focus on user value rather than merely meeting mechanical targets [3][8]. - Li Auto has integrated its previously separate "Organization Department" and "Human Resources Department" into a unified HR department, signaling a return of core personnel authority to the founder [4]. Group 2: Departure of Huawei Executives - The departure of key executives from Huawei, including Li Wen Zhi and Yuan Chun Feng, marks the end of the management team that was brought in to implement the "learn from Huawei" strategy [5]. - This exodus reflects the broader organizational adjustments as Li Auto moves away from the Huawei-inspired management structure [5]. Group 3: Issues with Huawei's Management Model - The PBC (Performance-Based Compensation) model adopted from Huawei has been criticized for creating a toxic competitive environment, leading to issues such as cross-region order stealing and violations of commission rules [6]. - The overemphasis on sales metrics resulted in strategic misjudgments in the electric vehicle sector, prompting Li Auto to abandon the PBC model in favor of the previously used OKR (Objectives and Key Results) system [6]. Group 4: Historical Context - Li Auto's attempt to emulate Huawei began in late 2022 during a period of rapid expansion, driven by the need to address management deficiencies [8]. - The return to a startup management style is seen as a necessary adjustment, with Li Xiang citing that even leading companies like Nvidia and Tesla operate under similar models [8].