Core Viewpoint - Urban Beauty has demonstrated resilience in its financial performance amidst a challenging consumer environment, showcasing steady progress in strategic transformation and expansion of new business lines [1][3]. Financial Performance - In the first half of the year, Urban Beauty achieved a revenue of 1.436 billion yuan and a net profit of 57.796 million yuan [1]. - The main business of intimate apparel generated 1.289 billion yuan, reflecting a 2.3% quarter-on-quarter growth compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% year-on-year [1]. - Revenue from pure cotton home goods grew approximately 46% year-on-year, indicating a solid core business foundation and rapid expansion of new ventures [1]. E-commerce Growth - E-commerce emerged as a significant highlight, with Urban Beauty's e-commerce GMV exceeding 1.6 billion yuan, representing a 243% year-on-year increase [2]. - The company aims for its e-commerce GMV to reach or exceed 3.4 billion yuan in 2025 and 5 billion yuan by 2026 [2]. Strategic Initiatives - Urban Beauty is adopting a "joint venture e-commerce" model, collaborating deeply with leading e-commerce platforms to replace traditional consignment models, thereby reducing channel costs and enhancing brand-channel synergy [3]. - The company is optimizing its supply chain by sharing resources and evaluating suppliers to respond more agilely to market changes and consumer demands [3]. Brand and Marketing - Urban Beauty has signed national-level athletes as brand ambassadors to strengthen its brand recognition and has launched extensive advertising campaigns across major urban areas [5]. - The company is focusing on scenario-based marketing to enhance brand memory and reach diverse consumer segments [5]. Product Development - Urban Beauty has upgraded its product development system to align closely with market demands, enhancing collaboration with core suppliers [7]. - The introduction of innovative products, such as the "Goddess Cup" lingerie, has won international design awards, further solidifying its market leadership [8]. Market Position and Valuation - Urban Beauty's stock has seen a nearly 40% increase this year, reflecting improved market confidence and fundamental performance [8]. - Despite this growth, the company remains undervalued with a price-to-book ratio of only 0.35, significantly lower than the industry average of 3.93, indicating potential for market revaluation [8][9].

Core Insights - The company demonstrated resilience in its financial performance amidst a challenging consumer environment, with a revenue of 1.436 billion yuan and a net profit of 57.8 million yuan in the first half of the year [1] - The e-commerce channel emerged as a significant growth driver, achieving a GMV of over 1.6 billion yuan, representing a year-on-year increase of 243% [2][3] - The company is focusing on a "joint e-commerce" model to enhance profitability and reduce channel costs, while also optimizing its supply chain for better market responsiveness [4] Financial Performance - The main business of intimate apparel generated revenue of 1.289 billion yuan, showing a quarter-on-quarter growth of 2.3% compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% [1] - The cotton product revenue saw a year-on-year growth of approximately 46%, indicating a stable core business foundation [1] E-commerce Growth - The e-commerce channel is projected to reach a GMV of 3.4 billion yuan in 2025, with a long-term goal of 5 billion yuan by 2026 [3] - The company ranked in the top ten for its flagship store during the Tmall 618 event and secured the fourth position in the underwear category on JD platform [3] Brand Strategy - The company has signed national-level athletes as brand ambassadors to enhance brand recognition and has engaged in high-frequency advertising in key consumer locations [6][7] - The marketing strategy includes leveraging cultural events to strengthen the brand's national identity [6] Product Development - The company upgraded its product development system to align closely with market demands, enhancing collaboration with core suppliers [8] - New product innovations include the "Goddess Cup" and other specialized products that cater to diverse consumer needs, contributing to a robust product matrix [9] Market Position - The company is experiencing a positive market sentiment, with a nearly 40% increase in stock price year-to-date, while still being undervalued with a price-to-book ratio of 0.35 compared to the industry average of 3.93 [10][12]

Core Viewpoint - The company, Urban Beauty (02298), reported unexpectedly strong financial results amidst a challenging macroeconomic environment, showcasing its robust recovery in profitability and significant growth in e-commerce sales [1][2]. Financial Performance - In 2024, Urban Beauty achieved revenue of RMB 3.01 billion, a year-on-year increase of 9.18% [1] - The profit attributable to the company's owners reached RMB 126 million, reflecting a remarkable year-on-year growth of 196.96% [1]. E-commerce Growth - The company's e-commerce GMV surpassed RMB 1.5 billion, with a year-on-year growth exceeding 100% [1] - The innovative "joint venture e-commerce" model has effectively reduced channel costs and improved overall business gross margins [1]. Store Expansion Strategy - Urban Beauty opened 850 new stores, bringing the total to over 4,500, focusing on third and fourth-tier cities and county markets [2] - The company aims to enhance its market share in key provinces such as Henan, Shandong, and Sichuan through a "strong county" strategy [2]. International Expansion - The company is exploring cross-border e-commerce opportunities in Southeast Asia rather than opening physical stores abroad [3]. R&D and Product Innovation - Urban Beauty has accumulated 561 patents, focusing on innovative products like invisible bras and lightweight down jackets [3]. - The brand positions itself as "good yet affordable," integrating deeply with sports and entertainment sectors for enhanced brand recognition [3]. Marketing and Supply Chain Optimization - The company has optimized its supply chain management, introducing flexible ordering and rapid replenishment systems, leading to a 200% year-on-year increase in instant sales [4]. - Urban Beauty's marketing strategy includes extensive high-speed rail media coverage across over 29 provinces and 160 cities [4]. Future Revenue Streams - The industrial park project completed in 2024 is expected to contribute to revenue in 2025, enhancing profitability and cash flow [5]. Shareholder Returns - Urban Beauty has shown commitment to shareholder returns with a total dividend payout of HKD 11.24 million, maintaining a dividend payout ratio of approximately 30% since the pandemic [5].