Core Insights - The rise of "smart travel" reflects a shift in consumer attitudes towards more rational and confident travel choices, pushing the cultural tourism industry towards refined, personalized, and high-quality upgrades [1][3] Group 1: Market Trends - The cultural tourism market in China is experiencing a surge this summer, with a notable shift from spontaneous travel to meticulously planned trips, indicating a change in consumer travel concepts [1] - Data shows that the proportion of "early bird" bookings has increased by over 30% year-on-year, highlighting a significant improvement in the planning and decision-making process of travelers [1] Group 2: Consumer Behavior - Tourists are increasingly focused on the cost-effectiveness and experiential quality of their trips, willing to pay for high-quality experiences while avoiding unnecessary expenses [2] - The number of cross-city self-driving orders has surged by 400% year-on-year, with long-distance orders (over 800 kilometers) accounting for over 30% of total bookings, indicating a shift towards more immersive travel experiences [2] Group 3: Supply-Side Innovations - The growth of "smart travel" is a result of synchronized demand and supply, with consumers seeking personalized and immersive experiences, while suppliers innovate to meet these demands [3] - Various initiatives, such as digital immersive experiences at cultural sites and expanded night-time activities, are enhancing the quality of cultural tourism offerings [3] Group 4: Industry Direction - The cultural tourism industry is transitioning from scale expansion to quality enhancement, entering a new phase where quality is paramount [3] - To attract consumers, the industry must focus on optimizing experiences and innovating products while ensuring market regulation and service improvement [3]

"聪明游"的"明"，体现在理性务实的消费选择。如今，游客愈发注重旅行的性价比与体验感，既愿为高 品质的深度体验买单，也精打细算规避不必要的消费。今年暑期，文旅市场呈现订单量、出行距离、停 留时长"三增"态势，而消费重点正转向能提升旅行品质的领域。以自驾游为例，神州租车发布的数据显 示，暑期跨城自驾订单量同比增长400%，租车订单量创下历史新高。从出行距离看，800公里以上的长 途订单占比超30%，同比增长近四成。从出行目的地看，许多县域小城迎来租车自驾高峰，成为暑期市 场新的增长亮点。这些场景生动诠释了"聪明游"的消费逻辑——体验为王、性价比至上。游客一次 次"用脚步投票"，勾勒出旅游需求升级新轨迹。 今年暑期，我国文旅市场持续升温，各大景区人流如织，热闹背后，旅行方式正悄然改变：曾经"说走 就走"的随性出行，正越来越多变为精心规划的"计划性旅行"；盲目追逐热门景点的热潮渐渐退去，"小 众秘境"探索成为新风尚……这些被网友称作"聪明游"的新型旅行方式，不仅是暑期文旅市场的亮眼风 景，更反映出消费者旅游观念的转变。 "聪明游"的"聪"，彰显于数字赋能下的高效决策。随着数字技术深度融入文旅领域，旅游服务平台愈加 ...