7月伊始，伴随全国中小学陆续放假，2025年暑期旅游热潮全面涌动。机场客流攀升、高铁人流穿梭、 热门景区熙熙攘攘。在这个全年最长的旅游黄金期里，避暑消夏、释放青春与家庭相伴交织，汇成推动 夏日经济发展的强劲脉动。 游玩项目多元 多家在线旅游平台报告显示，亲子家庭仍是暑期旅游市场核心主体，带动"课本游"等文化深度体验走 热，"研学"与"休闲"呈现双轨并行态势。在北京工作的王女士道出了许多家长的心声：选择去贵州，不 再是单纯的景点打卡。除了看瀑布，更希望孩子走进苗族村寨，学唱首歌、体验染布、吹吹芦笙，实地 感受苗医药文化。 众信旅游媒介公关经理李梦然印证了这一趋势。"今年暑期旅游市场仍是以亲子家庭为核心。相较往 年，游客对主题深度、文化体验、情绪价值的需求显著提升。"李梦然说。 与此同时，"00后"毕业生群体异军突起，成为"价值消费"的新兴主力。个性化、小众化、富有仪式感的 文化深度游成为其首选。正定隆兴文旅公司导游科科长李明在2025北京国际旅游博览会上谈道，作为国 家历史文化名城，正定古城暑期不仅吸引了众多中小学生，还有大量高校毕业生专程前来，欣赏古建之 美，以独特体验"致青春"。 研学游、避暑游、毕业游、亲 ...

中新社乌鲁木齐7月12日电 眼下正值新疆旅游旺季，暑期旅游火热，新晋"网红公路"阿禾公路(G681线 阿勒泰至禾木喀纳斯公路)连日来游客爆满。该公路自今年6月底正式通车以来，到目前已累计通行车辆 3万余辆，吸引超10万名游客"打卡"。 位于阿勒泰地区的阿禾公路全长200余公里，地处环阿尔泰山"千里画廊"的核心路段，沿途串联起峡 谷、河流、雪山等多种自然风光，将阿勒泰市与"童话雪乡"禾木村的车程从6小时缩短至3小时。 "草原、山川、森林……真是一弯一景，沿途风光让人目不暇接，阿勒泰果然名不虚传。"刚刚结束环新 疆北部自驾游的北京游客杨洋说。 "明显感觉到今年新疆自驾游的热度一下子起来了，目前我们的司机和车辆都不够用，周边的同行也都 是这种情况。"常年从业的新疆旅游定制师康明明表示，今年阿禾公路的热度不比独库公路低。 近年来，独库公路、阿禾公路、伊昭公路、盘龙古道等一众新疆公路火"出圈"，成为知名"网红公路"， 不仅吸引大量游客观光旅游，也带动新疆旅游业发展，逐渐形成可观的"网红公路经济"。 新疆自驾旅游协会常务副会长李政表示，自驾游是满足多元化需求的旅行方式，新疆因独有的自然和人 文景观，吸引众多自驾游客前来。 ...

日前，北京市人民政府印发《北京市深化改革提振消费专项行动方案》（以下简称《行动方案》）的通 知，共有24项任务。和老百姓息息相关的内容有哪些？一起来看看。 《行动方案》要求，进一步发挥住房公积金促进作用，支持缴存人在提取公积金支付购房首付款的同时 申请住房公积金个人住房贷款。研究制定住房公积金个人住房贷款"带押过户"政策，并开展相关业务。 "银发经济"逐渐成为消费热点，《行动方案》提出丰富银发经济新业态。鼓励养老机构、家政服务企 业、物业公司等提供多样化养老照护服务，加大康复辅助器具推广力度，打造适老化改造公共样板间， 规范上门助浴、陪诊助医等新业态发展，优化社区助餐配送服务。鼓励开发适合老龄人群和备老人群的 自驾游、康养游等旅游产品。 北京市此次推出的《行动方案》，聚焦与市民生活息息相关的关键领域，打出了一套精准施策、激发活 力的"组合拳"，致力于破除消费堵点、创造新供给、满足新需求。 （文章来源：新华网） 在完善汽车消费新生态方面，《行动方案》提出优化小客车指标配置，更好服务家庭用车需求。拓展汽 车改装、租赁、赛事及房车露营等汽车后市场消费，满足汽车休闲娱乐消费需求。在京津冀范围策划组 织新能源汽车系列赛 ...

智通财经7月10日电，北京市人民政府印发《北京市深化改革提振消费专项行动方案》，其中提到，完 善养老服务体系和生育友好型社会配套支持政策，提供多样化托育服务。鼓励金融机构丰富第三支柱养 老金融产品，提高老年群体金融服务可得性。鼓励医疗卫生机构为托育服务提供支持，提升托育服务质 量。持续拓展社会保障卡"一卡通"线上线下应用场景。丰富银发经济新业态，针对老龄人群和备老人群 不同需求，培育高精尖产品和高品质服务模式，提供全生命周期健康管理服务。鼓励养老机构、家政服 务企业、物业公司等提供多样化养老照护服务，加大康复辅助器具推广力度，打造适老化改造公共样板 间，规范上门助浴、陪诊助医等新业态发展，优化社区助餐配送服务。鼓励开发适合老龄人群和备老人 群的自驾游、康养游等旅游产品。鼓励开发老年人兴趣课堂，打造适合老年人的公共文艺空间。 北京：完善养老服务体系和生育友好型社会配套支持政策 ...

Core Viewpoint - The article highlights the increasing popularity of self-driving tours along the Hainan Ring Tropical Rainforest National Park tourism road, emphasizing its appeal as a summer getaway destination due to its cool climate and natural beauty [1][2][3]. Group 1: Tourism Promotion - Hainan is promoting a summer tourism campaign themed "Cool Summer, Hainan Vacation," offering tailored experiences and subsidies for visitors [1]. - The average summer temperature in Hainan is around 28°C, with the rainforest area maintaining a constant temperature of about 22°C, making it an ideal summer retreat [1]. Group 2: Visitor Experiences - Tourists are enjoying the scenic beauty and tranquility of the rainforest, with many sharing positive experiences of their self-driving journeys along the tourism road [2]. - Specific attractions along the route include the Mother Mountain Coffee Station and the breathtaking views from the Jiu Jia Ling Observation Deck, which features a unique misty atmosphere during sunrise and sunset [2][3]. Group 3: Travel Resources - A travel guide titled "Hainan Ring Tropical Rainforest National Park Tourism Road Self-Driving Guide 1.0" was published in January 2025, providing essential travel information, recommended attractions, and various travel routes for visitors [3]. - The guide lists 12 recommended rainforest experience points, 4 travel routes, and 22 ways to enjoy the journey, enhancing the overall visitor experience [3].

消费分类：本报告从"用途"维度出发，对中国购车家庭的消费支出进行分类梳理，将其划分为五大核心 类别：基础型、拓展型、悦己型、成长型及保障型。基础型消费聚焦于满足家庭日常刚性需求，衣食住 行等生活必需消费是其主要构成部分，可看作是消费 1.0 阶段的典型体现。拓展型消费以日常生活为基 础，着重于提升生活品质与工作效率，是消费升级到 2.0 阶段的重要标志。悦己型消费以追求审美享受 与娱乐体验为目标，旨在满足精神层面的需求，它与基础型、拓展型消费共同构建起短期消费格局，推 动消费进入 3.0 新时代。成长型消费以教育投资为核心，包含子女培养与个人自我提升等方面，对增强 家庭长期消费潜力具有重要作用，可视为消费 4.0 阶段的关键要素。保障型消费聚焦于医疗健康以及赡 养老人等方面，是保障其他消费可持续进行的基石，可看作是消费 5.0 阶段的保障性支撑。 名词说明：本报告的主要消费支出指支出数额占家庭总支出15%及以上的消费项目，主要消费支出分布 指不同项目的支出额度达到15%及以上的购车家庭数量占比分布。 本报告将中国购车家庭的主要消费支出分为五大类型：基本型、延展型、享受型、提升型和保障型 过去，中国人一直给人一 ...

暑假第一波出游小高峰已于6月28日开启。7月1日，途牛最新预订数据显示，跟团游是途牛用户更为青 睐的暑期出游方式，截至目前出游人次占比为34%。自由行、自驾游等方式的出游人次占比分别为30% 和28%。 暑假是亲子游的高峰期，平台数据显示，出游人次占比达42%。上海、北京、珠海、南京、广州、桂 林、乌鲁木齐、呼伦贝尔、大连等备受亲子家庭青睐。亲子游热门主题中，主题公园预订热度位居前 列，海滨海岛目的地也是亲子家庭亲水避暑的热门选择。暑期也是研学、游学的高峰期。今年暑期，历 史遗迹、非遗技艺、民俗文化、民族风情等主题的游学产品尤为火爆。 出境亲子游方面，马尔代夫、日本、印度尼西亚、马来西亚、泰国、新加坡、韩国、新西兰、土耳其、 斯里兰卡等是亲子客群的热门选择。 家庭客群更倾向于自驾游，热门目的地中，上海、广州、北京、三亚、南京、珠海、常州、无锡、杭 州、青岛等热度高涨。主题乐园、文化遗迹、休闲避暑、体育赛事等主题的"酒店+门票"自驾游套餐备 受青睐。 途牛平台工作人员表示，从国内看西北、西南、华北、华东等方向的多条特色线路预订火爆。其 中，"青海湖-茶卡-敦煌8日游""黄果树-荔波-西江5日游""喀纳斯-伊犁1 ...

Group 1 - Hainan has launched a summer tourism consumption subsidy of 40 million yuan to stimulate the summer tourism market, allowing tourists to "spend less and enjoy more" [1] - The subsidy will be available from July 1 to September 30, targeting domestic tourists (including Hong Kong, Macau, and Taiwan visitors) and local residents [1] - Tourists can apply for the subsidy through the "Cool Travel Hainan" WeChat mini-program or the "Haiyi Ban" app, with eligible expenses including transportation, accommodation, attraction tickets, and dining [1] Group 2 - An additional 20 million yuan dining consumption subsidy will be distributed, allowing eligible tourists to receive a 50 yuan subsidy for dining expenses over 400 yuan [2] - The maximum summer subsidy a single user can receive, including the dining subsidy, is 3,050 yuan [2] - Hainan is promoting a "Cool Summer, Hainan Vacation" theme with over 100 cultural and tourism activities, including concerts, exhibitions, and sports events [2]

Core Points - Inner Mongolia is promoting its summer tourism season through a series of events targeting the Beijing and Tianjin markets, showcasing its rich cultural and tourism resources [1] - Beijing is the largest source city for tourists to Inner Mongolia, accounting for 13.8% of total visitors from outside the region in 2024, maintaining its position for three consecutive years [1] Group 1 - The event "Singing and Traveling in Inner Mongolia" was launched in Beijing, featuring cultural tourism promotions, intangible cultural heritage exhibitions, and market activities [1] - Various Inner Mongolia tourism representatives presented unique summer tourism products, including scenic experiences and cultural activities, inviting visitors to enjoy the region's summer beauty [2] Group 2 - Multiple agreements were signed between tourism enterprises from Beijing and Inner Mongolia, focusing on cross-regional visitor exchange, collaborative platforms, and self-driving tour project development [2] - Specific agreements included source exchange contracts between travel agencies and a collaboration for the 2025 "China Road" self-driving tour event [2]

Group 1 - The Inner Mongolia Autonomous Region held a cultural and tourism development event on the 22nd and 23rd of 2025 in Baotou, launching 10 self-driving travel products and 7 themed self-driving routes to enhance visitor options [1][2] - The 10 self-driving travel products include diverse experiences such as the "渡·阴山" journey in Bayannur, the "中国之路" resort in Wuhai, and the Qin Great Wall off-road race in Baotou, among others, showcasing the region's natural beauty and historical significance [1] - The 7 themed self-driving routes connect various natural landscapes across Inner Mongolia, including deserts, grasslands, rivers, and mountains, allowing tourists to explore unique cultural attractions along the way [1] Group 2 - The event also introduced the first batch of 9 health tourism demonstration bases, highlighting locations like Ulanqab's summer climate and Keshiketeng's hot springs, aimed at attracting visitors with wellness and culinary experiences [2] - Inner Mongolia boasts over 200 high-quality self-driving camping sites, leading the national RV and self-driving market, and is focusing on developing ecological tourism routes to enhance its tourism offerings [2] - The region is actively promoting the integration of culture, tourism, sports, and commerce, as well as the first batch of tourism counties, to foster a comprehensive development plan for the tourism industry [2]