Core Insights - The first beef jerky tasting event in Tongliao City showcases over 40 varieties, highlighting the region's transition from "selling cattle" to "selling brands" [1][2] Industry Overview - Tongliao is recognized as the "Beef Cattle Capital of China," with a target beef production of 300,000 tons by 2025, supported by 130 million acres of natural grassland [2][3] - The unique taste of Tongliao beef is attributed to the cattle's diet, which includes 18 types of natural amino acids and herbal medicine, enhancing its nutritional profile [2][3] Market Dynamics - Since March 2025, beef prices in Tongliao have been recovering, with fattened cattle prices rising by 18.75% year-on-year, and the profitability of breeding cows increasing significantly [4][5] - The market is experiencing a "volume and price increase" due to reduced pressure from imported beef and a recovery in domestic consumption [5] Sales and Export Opportunities - Sales of beef products on platforms like JD.com and Tmall have increased by 40%, with beef jerky sales reaching over 10,000 orders daily [5] - Tongliao beef is also exploring cross-border e-commerce opportunities, with 15 local companies participating in a trade fair in South Korea, attracting interest from Seoul merchants [5] Innovation in Product Development - The tasting event featured a record-breaking 11.59-meter-long beef jerky, showcasing the combination of modern vacuum sealing technology and traditional roasting techniques [6] - New product lines, including low-salt, low-sugar, high-protein beef jerky and other beef products, have gained popularity among younger consumers, with sales exceeding one million units in three months [6] Future Prospects - Tongliao aims to establish a complete industry chain encompassing breeding, processing, and sales, with a goal of 120 deep processing enterprises and a total industry output value of 50 billion yuan by 2025 [6]

Group 1 - The second Cattle Trading Conference will be held from July 24 to 26, 2025, in Kezuo Zhongqi, Inner Mongolia, focusing on high-quality development of the cattle industry [1] - The conference will feature five main components: opening ceremony, keynote forum on cattle industry development, maple forest tasting event, cattle trading fair, and observation activities [1] - The theme of the conference is "Eating Ecological Food and Making Cattle Articles," aiming to promote the cattle industry through various activities such as auctions and cattle estimation competitions [1] Group 2 - Kezuo Zhongqi is recognized as a national advantageous characteristic industry cluster for the Keshiketeng cattle industry, a typical flag for the entire cattle industry chain, and a key support flag for rural revitalization [2] - The region has developed a comprehensive cattle industry chain model that includes breeding, feeding, trading, slaughtering, deep processing, cold chain distribution, and social services [2] - The cattle stock in the region has increased from 166,000 heads in 2018 to 550,000 heads currently, with 40,000 cattle farmers and 400 cooperatives, achieving a total industry chain value exceeding 10 billion [2]