元旦前夜千 人"抢"吃，鹤山 龙口鲜卑牛肉宴 为啥这么"牛"？ _南方+_南方 plus 2025年12月31 日，元旦前夜， 鹤山市龙口镇霄 南村一派热闹景 象。一年一度的 鲜卑牛肉美食嘉 年华在这里开 幕，每天限量 100桌的千人牛 肉宴，从傍晚六 点半开始，连续 四天摆开团圆盛 宴。 元旦前夜，上千人在鹤山市龙口镇霄南古村开吃鲜卑牛肉宴。 热腾腾的牛肉香 气飘散在冬夜的 空气中，上千人 围坐在青砖古祠 前，只为品尝一 桌承载着七百年 民族记忆的非遗 牛肉宴。 现场"村K"，为牛肉宴增添经典粤语音乐风情。 现场打铁花表演，吸引游客市民拍照围观。 引爆跨年档 的"现象级"美食 傍晚，霄南村准 时摆开盛宴。慕 名前来的食客们 动作麻利地往沸 腾的锅中下入晶 莹透亮的牛肉 片，只需短短10 秒，蘸上秘制酱 汁，入口鲜嫩弹 牙。 在牛肉宴现场， 家中四代从事牛 肉行业的温伟文 指着沸腾的锅底 说："我们这里 的牛肉，从牛场 到餐桌不超过1 小时。"这不仅 是口号，更是龙 口牛肉产业恪守 的标准。其背 后，是一套被称 为"龙口牛肉制 作技艺"的非物 质文化遗产在支 撑。 "我们的非遗， 远不止切肉这么 简单。"温伟 ...

着"媒体+"的东 风，2025南方牛 业大会暨大湾区 优质牛肉产销对 接会·全国首届 潮汕牛肉火锅文 化节将于12月19 日至21日在广州 举办。值此之 际，南方农村报 推出《2025南方 牛业大会》专题 报道，深入剖析 "媒体+"架桥， 吉林、内蒙古等 牛肉主产区企业 奔赴大湾区，抢 占百亿级市场 | 2025南方牛业大 会_南方+_南方 plus 编者按：在"媒 体+"赋能之下， 肉牛产业已成为 南方农业经济转 型新增长极。粤 港澳大湾区作为 我国消费市场的 热土，成为肉牛 及餐饮产业链的 发展与合作 的"赛场"。乘 产业现状，解码 产业发展基因。 粤港澳大湾区， 活力澎湃，潮流 奔涌；它正从全 国牛肉消费"王 者"升级为产业 融合"枢纽"，重 塑中国牛肉产业 的南北协作格 局。 乘着"媒体+"的 东风，2025南方 牛业大会暨大湾 区优质牛肉产销 对接会·全国首 届潮汕牛肉火锅 文化节将于12月 19日至21日在广 州举办。这场盛 会得到吉林、内 蒙古等北方主产 区的踊跃参与， 一场跨越数千公 里的"北牛南 运"产业大戏正 迎来新的高潮； 这背后是对百亿 级产业消费市 场、标准化认证 体系与高效产销 对 ...

Core Insights - The article discusses the "less is more" breeding strategy adopted by herders in the Xilin Gol Grassland, focusing on the shift to the Huaxi cattle breed, which is more suitable for the local environment and market demands [1][2][4]. Group 1: Breeding Strategy - The herder, Eerdun Suhe, has transitioned from raising a larger number of local cattle to focusing on fewer but higher-quality Huaxi cattle, which are known for their resilience and higher meat yield [1][2]. - The Huaxi cattle breed, developed over 43 years, is the first meat cattle breed in China with complete independent intellectual property rights, making it a significant advancement in local livestock farming [1][4]. Group 2: Economic Impact - By reducing the number of cattle from 100 to 30, Eerdun Suhe has significantly decreased feed costs and labor, allowing for easier management of the herd [2][4]. - The shift to fewer cattle has also enabled the herder to sell surplus grass, providing an additional stable income source [4]. Group 3: Environmental Benefits - The transition to the Huaxi breed has helped alleviate overgrazing pressure on the grasslands, contributing to vegetation recovery and ecological balance [4][5]. - Local policies are encouraging this breeding change, emphasizing the dual goals of protecting the environment while increasing farmers' incomes [4][5]. Group 4: Industry Development - The local government is implementing precise service measures to support the introduction of quality breeds and enhance the overall meat cattle industry chain, from breeding to processing [5]. - The meat processing industry in the region is expanding, with expectations of sales reaching 150 million yuan in 2024, indicating a robust growth trajectory [5].

Core Insights - The first beef jerky tasting event in Tongliao City showcases over 40 varieties, highlighting the region's transition from "selling cattle" to "selling brands" [1][2] Industry Overview - Tongliao is recognized as the "Beef Cattle Capital of China," with a target beef production of 300,000 tons by 2025, supported by 130 million acres of natural grassland [2][3] - The unique taste of Tongliao beef is attributed to the cattle's diet, which includes 18 types of natural amino acids and herbal medicine, enhancing its nutritional profile [2][3] Market Dynamics - Since March 2025, beef prices in Tongliao have been recovering, with fattened cattle prices rising by 18.75% year-on-year, and the profitability of breeding cows increasing significantly [4][5] - The market is experiencing a "volume and price increase" due to reduced pressure from imported beef and a recovery in domestic consumption [5] Sales and Export Opportunities - Sales of beef products on platforms like JD.com and Tmall have increased by 40%, with beef jerky sales reaching over 10,000 orders daily [5] - Tongliao beef is also exploring cross-border e-commerce opportunities, with 15 local companies participating in a trade fair in South Korea, attracting interest from Seoul merchants [5] Innovation in Product Development - The tasting event featured a record-breaking 11.59-meter-long beef jerky, showcasing the combination of modern vacuum sealing technology and traditional roasting techniques [6] - New product lines, including low-salt, low-sugar, high-protein beef jerky and other beef products, have gained popularity among younger consumers, with sales exceeding one million units in three months [6] Future Prospects - Tongliao aims to establish a complete industry chain encompassing breeding, processing, and sales, with a goal of 120 deep processing enterprises and a total industry output value of 50 billion yuan by 2025 [6]

Group 1 - The implementation of the Private Economy Promotion Law on May 20 is seen as a "strong tonic" for the development of the private economy, particularly benefiting the beef cattle industry where private enterprises hold a significant market share [1] - The law clarifies the equal market participation status of private enterprises, enhances protection of property rights and operational autonomy, and encourages innovation, aligning with the company's strategic goals [1] - The beef cattle industry is currently facing challenges such as low beef prices, high breeding costs, and insufficient industry chain collaboration, but there are also opportunities for growth driven by policy support and changing consumer demands [2] Group 2 - To transition from "price competition" to "value competition," the focus should be on improving quality, collaboration, and overall industry structure, with innovation playing a key role [3] - The company has partnered with research institutions to develop proprietary breeds and technologies, significantly increasing the value of their products and establishing themselves as a leader in high-end beef [3] - The company is actively promoting industry cooperation and transparency through initiatives like a "cow source trading platform" and international market expansion, aiming to create a "community of shared destiny" for the beef cattle industry [3][4] Group 3 - The company emphasizes "technology + model innovation" as essential for developing a modern agricultural production system, including the establishment of a breeding resource library and the integration of smart technologies in production processes [4] - The company has implemented a comprehensive supply chain model that connects farmers to consumers, ensuring quality control and traceability from farm to table, which has resulted in a 100% product inspection pass rate over the past five years [5] - The company is expanding its business model by developing educational and tourism projects related to the beef industry, thereby enhancing its market presence and consumer engagement [5]