同年，他注册成立家庭牧场，自学冷配技术和饲料配比，开始改良之路。同时，他还结合牛群长势和市 场需求反复调整饲养模式。2019年，他家的牛群被认定为盟级西门塔尔牛核心群，规模也扩至百头。 效益稳增，但问题随之而来。百头牛的食量让自家草场"喘不过气"。经过深思熟虑和市场调研，额尔敦 苏和决定第二次养殖转型。"养华西牛，少养精养，保护草场。换品种虽然风险大，但我还是想试试。" (乡村行·看振兴)锡林郭勒草原牧民的"少养精养"计划 中新网锡林郭勒9月30日电 题：锡林郭勒草原牧民的"少养精养"计划 作者 奥蓝 敖特根其木格 "3万！这牛犊刚出栏，就被客户抢着订走了！"眼下正是草原牲畜出栏季，额尔敦苏和指着牛圈里的牛 犊，眉眼间满是自豪。在内蒙古自治区锡林郭勒盟锡林浩特市巴彦宝拉格苏木，这位牧民早不拼养殖数 量，而是靠"少养精养"闯出了新路子。 这头小牛犊是华西牛，是我国首个具有完全自主知识产权的肉牛品种。该品种由中国农业科学院北京畜 牧兽医研究所联合多家机构经历43年攻关培育，2021年通过国家审定。 "国产良种"华西牛适应北方草原的气候，比进口品种更耐粗饲。这也是额尔敦苏和敢"换种"的底气之 一。如今，他家的牛棚里 ...

Core Insights - The first beef jerky tasting event in Tongliao City showcases over 40 varieties, highlighting the region's transition from "selling cattle" to "selling brands" [1][2] Industry Overview - Tongliao is recognized as the "Beef Cattle Capital of China," with a target beef production of 300,000 tons by 2025, supported by 130 million acres of natural grassland [2][3] - The unique taste of Tongliao beef is attributed to the cattle's diet, which includes 18 types of natural amino acids and herbal medicine, enhancing its nutritional profile [2][3] Market Dynamics - Since March 2025, beef prices in Tongliao have been recovering, with fattened cattle prices rising by 18.75% year-on-year, and the profitability of breeding cows increasing significantly [4][5] - The market is experiencing a "volume and price increase" due to reduced pressure from imported beef and a recovery in domestic consumption [5] Sales and Export Opportunities - Sales of beef products on platforms like JD.com and Tmall have increased by 40%, with beef jerky sales reaching over 10,000 orders daily [5] - Tongliao beef is also exploring cross-border e-commerce opportunities, with 15 local companies participating in a trade fair in South Korea, attracting interest from Seoul merchants [5] Innovation in Product Development - The tasting event featured a record-breaking 11.59-meter-long beef jerky, showcasing the combination of modern vacuum sealing technology and traditional roasting techniques [6] - New product lines, including low-salt, low-sugar, high-protein beef jerky and other beef products, have gained popularity among younger consumers, with sales exceeding one million units in three months [6] Future Prospects - Tongliao aims to establish a complete industry chain encompassing breeding, processing, and sales, with a goal of 120 deep processing enterprises and a total industry output value of 50 billion yuan by 2025 [6]

Group 1 - The implementation of the Private Economy Promotion Law on May 20 is seen as a "strong tonic" for the development of the private economy, particularly benefiting the beef cattle industry where private enterprises hold a significant market share [1] - The law clarifies the equal market participation status of private enterprises, enhances protection of property rights and operational autonomy, and encourages innovation, aligning with the company's strategic goals [1] - The beef cattle industry is currently facing challenges such as low beef prices, high breeding costs, and insufficient industry chain collaboration, but there are also opportunities for growth driven by policy support and changing consumer demands [2] Group 2 - To transition from "price competition" to "value competition," the focus should be on improving quality, collaboration, and overall industry structure, with innovation playing a key role [3] - The company has partnered with research institutions to develop proprietary breeds and technologies, significantly increasing the value of their products and establishing themselves as a leader in high-end beef [3] - The company is actively promoting industry cooperation and transparency through initiatives like a "cow source trading platform" and international market expansion, aiming to create a "community of shared destiny" for the beef cattle industry [3][4] Group 3 - The company emphasizes "technology + model innovation" as essential for developing a modern agricultural production system, including the establishment of a breeding resource library and the integration of smart technologies in production processes [4] - The company has implemented a comprehensive supply chain model that connects farmers to consumers, ensuring quality control and traceability from farm to table, which has resulted in a 100% product inspection pass rate over the past five years [5] - The company is expanding its business model by developing educational and tourism projects related to the beef industry, thereby enhancing its market presence and consumer engagement [5]