(新春走基层)宁夏泾源黄牛肉香飘全国 冷链速递装满"致富味" 一箱箱封装完好的泾源黄牛肉，正通过冷链物流运往全国各地。吴文春 摄 来源：中国新闻网 作为国家农产品地理标志保护产品，泾源黄牛肉凭借肉质鲜嫩、低脂高蛋白的特点，成为春节市场的热 销产品。春节前，泾源县集中屠宰2300余头肉牛，生产牛肉820余吨，销售额达5700余万元。 这几日，泾源各类牛肉礼盒进入热销期。当地一家肉牛加工企业推出的中温鲜牛肉礼盒售出2500箱，综 合礼盒销量同比增长50%，新推出的牛肉火锅底料销量较去年翻了两番。"节前用工量比平时增加一 半，大家都在赶订单。"该企业负责人介绍。 热销背后，是泾源县肉牛产业的稳步发展。截至目前，泾源县肉牛饲养量达11.5万头，养殖户6800户， 规模化养殖比重超过47%，肉牛全产业链产值突破10亿元。当地通过构建"1234"社会化服务机制，破解 运输、屠宰等难题，本地屠宰转化率达到55%。如今，泾源已建成10家精深加工企业，开发出牛排、牛 肉干、火锅底料等6大类30种产品，在各地开设124家直营店，产品入驻多家电商平台和大型商超，远销 全国20多个省份。 产业发展也让当地农户得到实惠。目前，泾源县已 ...

Core Insights - The article highlights the thriving beef industry in Yaopu Town, which has developed a complete industrial chain over 40 years, contributing to its reputation as "the first beef town in Central Guizhou" [2][4] Industry Overview - Yaopu Town's beef industry is projected to exceed a total output value of 200 million yuan by 2025, with a focus on integrated operations including breeding, trading, slaughtering, processing, and marketing [2] - The local government has implemented supportive policies for the beef industry, including a set of ten measures for high-quality development, which have boosted confidence among industry participants [2][3] Business Performance - The 78th beef hotpot restaurant in Yaopu Town reports a daily revenue exceeding 5,000 yuan during peak seasons, with weekend turnover potentially doubling [2] - The local beef processing company has upgraded its slaughtering and processing capabilities, aiming to process over 50,000 cattle and 30,000 sheep by 2025, with a target annual output value of 100 million yuan by 2026 [3] Market Expansion - There are currently 26 beef hotpot restaurants in Yaopu Town, and two deep processing companies have emerged, creating a complete supply chain from ecological breeding to ready-to-eat products [4] - The town plans to increase its beef cattle output to 2,100 heads by 2025 and aims for a total output value of over 300 million yuan by 2026 [4] Community Impact - Local farmers are experiencing increased confidence and profitability, with one farmer reporting a profit of nearly 200,000 yuan from selling 36 cattle [4] - The town is also exploring tourism opportunities by integrating food and cultural experiences, allowing visitors to engage with the beef industry [4][5]

"要解决当前县域富民产业发展中存在的问题，要从完善产业体系、强化供应链建设、完善配套设施条 件等多方面发力。"张照新说。 相关部门已作出一系列具体部署。农业农村部副部长张兴旺日前在国新办发布会上表示，要分类培育龙 头企业、"链主"企业，协同推进农产品初加工、精深加工和副产物综合利用加工，加快补上仓储保鲜、 冷链物流、预冷烘干等短板。推进农文旅融合，有序发展精品民宿、直播带货、文化体验等新业态。 （来源：经济参考报） 县域作为城乡融合的关键纽带，一头连接城市市场与先进要素，另一头连接农村广袤腹地与特色资源。 培育壮大县域富民产业可以推动乡村传统资源与城镇现代要素有效配置，激发乡村的发展活力。 近年来，虽然富民产业发展取得积极成效，但依然存在产业基础薄弱、产业融合发展水平偏低等短板问 题。中央一号文件要求，开发农业多种功能，推动农村一二三产业深度融合；发展各具特色的县域经 济，培育中小企业特色产业集群。 "产业兴则农民富，创新利益分配模式是让农民深度分享产业增值收益、夯实共同富裕根基的关键。"张 照新说，未来，需立足县域富民产业发展实际，构建风险共担、利益共享的共同体机制，推动农民 从"原料提供者"转变为"产业合 ...

Core Viewpoint - The central economic work conference emphasizes the importance of promoting urbanization centered around county towns and the comprehensive revitalization of rural areas, aiming for high-quality development of the county economy [1] Group 1: Industry Development - Jingyuan County is focusing on strengthening beef cattle breeding and extending the industrial chain, with products being sold nationwide [1] - The county has established a stable supply chain through a "company + cooperative + farmer" order model, with plans to expand production capacity in the coming year [1] - By 2025, the cooperative plans to achieve a production value of over 50 million yuan, increasing farmers' income by 700 to 1,000 yuan per head of cattle [1] Group 2: Processing and Value Addition - Jingyuan County is also enhancing the processing sector to convert high-quality raw materials into high-value products, with a new beef jerky product already generating sales of over 5.8 million yuan [2] - The county aims to raise its beef cattle population to 115,000 by 2025, with the total industrial chain output value exceeding 1 billion yuan and the brand value of "Jingyuan Yellow Cattle" reaching 3.519 billion yuan [2] - The meat industry is expected to involve 36,500 people in the county, becoming a significant driver for increasing income [2]

（来源：内蒙古日报） 内蒙古聚焦精深加工，强化部门协同，推动肉牛产业从养殖端一路"火"到加工端。自治区相关部门通过 贷款贴息、奖励等方式，重点支持肉牛加工企业科技研发、产能提升等， 促进加工企业做优做强。 2025年全区新增肉牛龙头企业10家，总数达到88家。 深耕产销协同，深化对接合作，内蒙古不断拓展鲜肉市场辐射范围。在开展"北牛南运鲜肉入粤"产销对 接活动的同时，组织全区龙头企业与粤港澳大湾区采购商成立"蒙粤肉牛产业联盟"，年供应广东省高端 肉牛突破100万头。建成内蒙古牛羊肉京津冀前置屠宰加工中心，构建"即时屠宰+新鲜配送"服务圈。同 时，内蒙古优化物流环节，布局共享前置仓网络，有效降低企业运营成本，提升配送效率。目前，已经 启动运营北京顺义区、北京房山区、湖北咸宁、河南郑州、天津滨海新区5个内蒙古共享前置仓，入仓 企业物流配送成本降低约50%，平均配送时效缩短48小时。 一系列举措有效推动内蒙古肉牛产业核心指标持续领跑全国。2025年全区肉牛存栏873.4万头、出栏 594.7万头，分别同比增长12.7%、12.8%。有分量的产出数据，诠释着内蒙古作为国家重要农畜产品生 产基地的责任与担当。 产量和增 ...

Core Viewpoint - The annual Xianbei beef feast in Xiaonan Village, Longkou Town, Heshan City, has become a popular culinary event, attracting thousands of visitors and showcasing the region's rich cultural heritage and beef industry [2][10][39]. Group 1: Event Overview - The Xianbei beef feast is held annually on New Year's Eve, featuring a limited number of 100 tables for a thousand-person banquet over four days [3][5]. - The event is characterized by the aroma of freshly cooked beef and traditional performances, creating a festive atmosphere [6][11][12]. Group 2: Cultural Significance - The beef feast is not just a meal but a cultural experience that connects diners with 700 years of history, emphasizing the importance of heritage in the culinary tradition [30][39]. - The event incorporates local music and performances, enhancing the cultural experience for attendees [7][10][11]. Group 3: Industry Insights - Longkou Town's beef industry has a comprehensive output value of 988 million yuan in 2023, positioning it as a significant meat supply base in the Guangdong-Hong Kong-Macao Greater Bay Area [42][43]. - The town has developed a full industrial chain from breeding to processing and sales, with numerous beef restaurants thriving in the area [44][45]. Group 4: Economic Impact - The beef industry supports local employment, with about 90% of restaurant staff being local villagers, thus boosting the local economy [47]. - The town's successful inclusion in the Ministry of Agriculture's project for strong agricultural towns highlights its recognized development model [50]. Group 5: Future Development - Plans are in place to establish a large-scale beef breeding base, aiming for an annual output value exceeding 1.1 billion yuan and benefiting over 2,000 local households [73]. - The collaboration with Longzhou County in Guangxi aims to enhance resource sharing and stabilize beef supply, creating a complementary industrial ecosystem [66][68]. Group 6: Cultural and Tourism Integration - The integration of cultural heritage and tourism has led to significant visitor engagement, with over 100,000 tourists participating in various activities related to the beef festival [77][81]. - The event has transformed Xiaonan Village into a new cultural tourism landmark, showcasing the blend of food, culture, and history [95][96].

Core Viewpoint - The beef industry is becoming a new growth engine for the southern agricultural economy, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef consumption and collaboration [4][5][10]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first National Chaozhou Beef Hotpot Cultural Festival will be held in Guangzhou from December 19 to 21, 2025 [6][12]. - The event aims to analyze the current state of the industry and decode its development genes [7][8]. Group 2: Market Dynamics - The Greater Bay Area is transforming from a major beef consumption hub to an industrial integration "hub," reshaping the north-south cooperation landscape in China's beef industry [9][10]. - Guangdong consumes over 1 million tons of beef annually, surpassing countries like the UK and France, and accounting for 10% of national beef consumption [39][42]. Group 3: Participation from Northern Regions - Companies from major beef-producing regions like Jilin and Inner Mongolia are actively participating in the conference, bringing customized products for the Chaozhou hotpot market [17][21]. - Jilin is recognized for its favorable natural conditions and mature breeding systems, with several well-known beef processing companies already established [24][25]. Group 4: Consumption Trends - The Chaozhou beef hotpot market is projected to exceed 50 billion yuan in 2025, with a growth rate of 8.1% from 2024 [51][52]. - The average spending per customer for beef hotpot in the Greater Bay Area is expected to rise from 85 yuan in 2020 to 128 yuan in 2025, with a 120% increase in the ordering rate of high-end meat cuts [45]. Group 5: Standardization and Quality - The "Yue Mu You Pin" standard has been introduced to address quality inconsistencies and improve the traceability system in the beef industry [72][73]. - Products certified under this standard will receive media promotion support, enhancing brand visibility and market competitiveness for northern producers [81][82]. Group 6: Media Empowerment - The "Media+" initiative is enhancing the efficiency and impact of supply and demand connections, showcasing northern beef quality through various media platforms [94][96]. - The event represents not only a quality competition between northern and southern beef but also a deep integration of industry resources and a cultural exchange [98][100].

Core Insights - The article discusses the "less is more" breeding strategy adopted by herders in the Xilin Gol Grassland, focusing on the shift to the Huaxi cattle breed, which is more suitable for the local environment and market demands [1][2][4]. Group 1: Breeding Strategy - The herder, Eerdun Suhe, has transitioned from raising a larger number of local cattle to focusing on fewer but higher-quality Huaxi cattle, which are known for their resilience and higher meat yield [1][2]. - The Huaxi cattle breed, developed over 43 years, is the first meat cattle breed in China with complete independent intellectual property rights, making it a significant advancement in local livestock farming [1][4]. Group 2: Economic Impact - By reducing the number of cattle from 100 to 30, Eerdun Suhe has significantly decreased feed costs and labor, allowing for easier management of the herd [2][4]. - The shift to fewer cattle has also enabled the herder to sell surplus grass, providing an additional stable income source [4]. Group 3: Environmental Benefits - The transition to the Huaxi breed has helped alleviate overgrazing pressure on the grasslands, contributing to vegetation recovery and ecological balance [4][5]. - Local policies are encouraging this breeding change, emphasizing the dual goals of protecting the environment while increasing farmers' incomes [4][5]. Group 4: Industry Development - The local government is implementing precise service measures to support the introduction of quality breeds and enhance the overall meat cattle industry chain, from breeding to processing [5]. - The meat processing industry in the region is expanding, with expectations of sales reaching 150 million yuan in 2024, indicating a robust growth trajectory [5].

Core Insights - The first beef jerky tasting event in Tongliao City showcases over 40 varieties, highlighting the region's transition from "selling cattle" to "selling brands" [1][2] Industry Overview - Tongliao is recognized as the "Beef Cattle Capital of China," with a target beef production of 300,000 tons by 2025, supported by 130 million acres of natural grassland [2][3] - The unique taste of Tongliao beef is attributed to the cattle's diet, which includes 18 types of natural amino acids and herbal medicine, enhancing its nutritional profile [2][3] Market Dynamics - Since March 2025, beef prices in Tongliao have been recovering, with fattened cattle prices rising by 18.75% year-on-year, and the profitability of breeding cows increasing significantly [4][5] - The market is experiencing a "volume and price increase" due to reduced pressure from imported beef and a recovery in domestic consumption [5] Sales and Export Opportunities - Sales of beef products on platforms like JD.com and Tmall have increased by 40%, with beef jerky sales reaching over 10,000 orders daily [5] - Tongliao beef is also exploring cross-border e-commerce opportunities, with 15 local companies participating in a trade fair in South Korea, attracting interest from Seoul merchants [5] Innovation in Product Development - The tasting event featured a record-breaking 11.59-meter-long beef jerky, showcasing the combination of modern vacuum sealing technology and traditional roasting techniques [6] - New product lines, including low-salt, low-sugar, high-protein beef jerky and other beef products, have gained popularity among younger consumers, with sales exceeding one million units in three months [6] Future Prospects - Tongliao aims to establish a complete industry chain encompassing breeding, processing, and sales, with a goal of 120 deep processing enterprises and a total industry output value of 50 billion yuan by 2025 [6]

Group 1 - The implementation of the Private Economy Promotion Law on May 20 is seen as a "strong tonic" for the development of the private economy, particularly benefiting the beef cattle industry where private enterprises hold a significant market share [1] - The law clarifies the equal market participation status of private enterprises, enhances protection of property rights and operational autonomy, and encourages innovation, aligning with the company's strategic goals [1] - The beef cattle industry is currently facing challenges such as low beef prices, high breeding costs, and insufficient industry chain collaboration, but there are also opportunities for growth driven by policy support and changing consumer demands [2] Group 2 - To transition from "price competition" to "value competition," the focus should be on improving quality, collaboration, and overall industry structure, with innovation playing a key role [3] - The company has partnered with research institutions to develop proprietary breeds and technologies, significantly increasing the value of their products and establishing themselves as a leader in high-end beef [3] - The company is actively promoting industry cooperation and transparency through initiatives like a "cow source trading platform" and international market expansion, aiming to create a "community of shared destiny" for the beef cattle industry [3][4] Group 3 - The company emphasizes "technology + model innovation" as essential for developing a modern agricultural production system, including the establishment of a breeding resource library and the integration of smart technologies in production processes [4] - The company has implemented a comprehensive supply chain model that connects farmers to consumers, ensuring quality control and traceability from farm to table, which has resulted in a 100% product inspection pass rate over the past five years [5] - The company is expanding its business model by developing educational and tourism projects related to the beef industry, thereby enhancing its market presence and consumer engagement [5]