Core Insights - The article discusses the "less is more" breeding strategy adopted by herders in the Xilin Gol Grassland, focusing on the shift to the Huaxi cattle breed, which is more suitable for the local environment and market demands [1][2][4]. Group 1: Breeding Strategy - The herder, Eerdun Suhe, has transitioned from raising a larger number of local cattle to focusing on fewer but higher-quality Huaxi cattle, which are known for their resilience and higher meat yield [1][2]. - The Huaxi cattle breed, developed over 43 years, is the first meat cattle breed in China with complete independent intellectual property rights, making it a significant advancement in local livestock farming [1][4]. Group 2: Economic Impact - By reducing the number of cattle from 100 to 30, Eerdun Suhe has significantly decreased feed costs and labor, allowing for easier management of the herd [2][4]. - The shift to fewer cattle has also enabled the herder to sell surplus grass, providing an additional stable income source [4]. Group 3: Environmental Benefits - The transition to the Huaxi breed has helped alleviate overgrazing pressure on the grasslands, contributing to vegetation recovery and ecological balance [4][5]. - Local policies are encouraging this breeding change, emphasizing the dual goals of protecting the environment while increasing farmers' incomes [4][5]. Group 4: Industry Development - The local government is implementing precise service measures to support the introduction of quality breeds and enhance the overall meat cattle industry chain, from breeding to processing [5]. - The meat processing industry in the region is expanding, with expectations of sales reaching 150 million yuan in 2024, indicating a robust growth trajectory [5].

Core Insights - The first beef jerky tasting event in Tongliao City showcases over 40 varieties, highlighting the region's transition from "selling cattle" to "selling brands" [1][2] Industry Overview - Tongliao is recognized as the "Beef Cattle Capital of China," with a target beef production of 300,000 tons by 2025, supported by 130 million acres of natural grassland [2][3] - The unique taste of Tongliao beef is attributed to the cattle's diet, which includes 18 types of natural amino acids and herbal medicine, enhancing its nutritional profile [2][3] Market Dynamics - Since March 2025, beef prices in Tongliao have been recovering, with fattened cattle prices rising by 18.75% year-on-year, and the profitability of breeding cows increasing significantly [4][5] - The market is experiencing a "volume and price increase" due to reduced pressure from imported beef and a recovery in domestic consumption [5] Sales and Export Opportunities - Sales of beef products on platforms like JD.com and Tmall have increased by 40%, with beef jerky sales reaching over 10,000 orders daily [5] - Tongliao beef is also exploring cross-border e-commerce opportunities, with 15 local companies participating in a trade fair in South Korea, attracting interest from Seoul merchants [5] Innovation in Product Development - The tasting event featured a record-breaking 11.59-meter-long beef jerky, showcasing the combination of modern vacuum sealing technology and traditional roasting techniques [6] - New product lines, including low-salt, low-sugar, high-protein beef jerky and other beef products, have gained popularity among younger consumers, with sales exceeding one million units in three months [6] Future Prospects - Tongliao aims to establish a complete industry chain encompassing breeding, processing, and sales, with a goal of 120 deep processing enterprises and a total industry output value of 50 billion yuan by 2025 [6]

Group 1 - The implementation of the Private Economy Promotion Law on May 20 is seen as a "strong tonic" for the development of the private economy, particularly benefiting the beef cattle industry where private enterprises hold a significant market share [1] - The law clarifies the equal market participation status of private enterprises, enhances protection of property rights and operational autonomy, and encourages innovation, aligning with the company's strategic goals [1] - The beef cattle industry is currently facing challenges such as low beef prices, high breeding costs, and insufficient industry chain collaboration, but there are also opportunities for growth driven by policy support and changing consumer demands [2] Group 2 - To transition from "price competition" to "value competition," the focus should be on improving quality, collaboration, and overall industry structure, with innovation playing a key role [3] - The company has partnered with research institutions to develop proprietary breeds and technologies, significantly increasing the value of their products and establishing themselves as a leader in high-end beef [3] - The company is actively promoting industry cooperation and transparency through initiatives like a "cow source trading platform" and international market expansion, aiming to create a "community of shared destiny" for the beef cattle industry [3][4] Group 3 - The company emphasizes "technology + model innovation" as essential for developing a modern agricultural production system, including the establishment of a breeding resource library and the integration of smart technologies in production processes [4] - The company has implemented a comprehensive supply chain model that connects farmers to consumers, ensuring quality control and traceability from farm to table, which has resulted in a 100% product inspection pass rate over the past five years [5] - The company is expanding its business model by developing educational and tourism projects related to the beef industry, thereby enhancing its market presence and consumer engagement [5]