Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company reported a revenue of 851 million yuan for 1H2025, a year-on-year decrease of 7.03%, with a net profit attributable to shareholders of 23 million yuan, down 3.74% year-on-year [7] - The company is facing pressure on profitability due to market conditions, with a gross margin of 24.77% for 1H2025, down 1.28 percentage points year-on-year [7] - The company is implementing reforms to strengthen hotel brand management and has initiated a renovation plan for its owned hotels [7] - The forecast for net profit attributable to shareholders for 2025-2027 is 42 million, 55 million, and 62 million yuan respectively, corresponding to PE ratios of 72x, 56x, and 49x [7] Financial Performance Summary - Revenue forecast for 2023A is 1,834 million yuan, with a growth rate of 29.7%, and for 2024A is 1,870 million yuan, with a growth rate of 2.0% [5][8] - The net profit for 2023A is projected at 61 million yuan, with a growth rate of 47.2%, while for 2024A it is expected to drop to 33 million yuan, reflecting a decline of 45.8% [5][8] - The company’s EPS for 2025E is estimated at 0.11 yuan, with a PE ratio of 71.9 [5][8] Market Environment and Challenges - The decline in revenue is attributed to the impact of market conditions on hotel services and leasing business, as well as competition in office buildings [7] - The liquor trading business is undergoing a deep adjustment period, facing changes in consumption scenarios and supplier channel policies [7] Strategic Initiatives - The company has started a governance reform for entrusted hotels to enhance overall operations and management [7] - The renovation plan for owned hotels includes upgrades to family and parent-child room types, which have become sales highlights [7]