Investment Rating - The report assigns an "Add" rating for the company, marking its first coverage [5]. Core Insights - The company reported a significant revenue increase of 41.2% year-on-year for the first half of 2025, reaching 5.66 billion RMB, with adjusted profit rising by 42.4% to 1.09 billion RMB [4][5]. - The total GMV for the first half of 2025 was 14.1 billion RMB, reflecting a growth of 34.4%, with average monthly GMV per store increasing by 20.6% to 228,000 RMB [4]. - The company opened 1,570 new stores in the first half of 2025, a 105.2% increase, bringing the total number of stores to 11,179, indicating a strong expansion strategy [4]. Financial Performance - The gross profit for the first half of 2025 was 1.79 billion RMB, maintaining a gross margin of 31.5% [4]. - The adjusted core profit for the same period was 1.14 billion RMB, showing a 49.0% increase year-on-year [4]. - The company expects net profit for 2025 to reach 2.615 billion RMB, with a projected PE ratio of 18 times [5]. Growth Projections - Revenue is projected to grow from 8.79 billion RMB in 2024 to 17.33 billion RMB by 2027, with a compound annual growth rate (CAGR) of 16.90% [6][11]. - The net profit is expected to increase from 1.48 billion RMB in 2024 to 2.98 billion RMB in 2027, with a notable growth rate of 76.89% in 2025 [6][11]. Market Position - The company has established a leading self-owned cold chain storage and logistics system, with 22 warehouses and a cold storage capacity exceeding 61,000 cubic meters [4]. - Approximately 75% of the stores are within a 150 km radius of the warehouses, allowing for efficient cold chain delivery services [4].