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「新消费观察」为渠道打工?盐津铺子高增长神话破灭,毛利率跌破30%
Hua Xia Shi Bao· 2025-08-21 13:14
Core Viewpoint - Yanjin Puzhou's performance growth is slowing down due to intensified competition in the snack industry and changes in sales channel dynamics, leading to a decline in revenue and profit growth rates [2][3][4]. Group 1: Financial Performance - In the first half of 2025, Yanjin Puzhou reported revenue of 2.941 billion yuan, a year-on-year increase of 19.58%, and a net profit of 373 million yuan, up 16.7% [3]. - The company's revenue and net profit growth rates have decreased significantly from around 30% in 2024 to below 20% in 2025 [2][3]. - The gross profit margin has declined from 43.83% in 2020 to 30.69% in 2024, further dropping to 29.66% in the first half of 2025 [6]. Group 2: Market Dynamics - The traditional supermarket channels are underperforming, while the bulk snack and membership store formats are rapidly rising [2][4]. - Yanjin Puzhou has entered high-potential channels like Sam's Club, but these channels often have strong bargaining power, which can pressure profit margins [2][4][6]. - The company’s core revenue now comes from new channels, which accounted for 78.32% of total revenue in the first half of 2025, up from 72.7% in 2022 [4]. Group 3: Competitive Landscape - The rise of bulk snack channels is attributed to their focus on "extreme cost performance," which has led to lower profit margins for companies like Yanjin Puzhou [6]. - The competition in the snack industry is intensifying, with more companies entering the bulk snack market, leading to a dilution of initial channel advantages [2][3][4]. - Yanjin Puzhou's largest customer shifted from Walmart to a bulk snack brand, indicating a significant change in customer dynamics [5].