Core Viewpoint - The stock price of Dongfang Zhenxuan experienced volatility due to rumors regarding the CEO of New Oriental Group, Zhou Chenggang, being investigated, which led to significant fluctuations in stock performance [2][6]. Group 1: Stock Performance - On August 19, Dongfang Zhenxuan's stock price surged over 23% before plummeting to a closing price of 34.32 HKD, a drop of 20.89% [2]. - As of August 20, the stock price rebounded to 37.14 HKD, an increase of 8.22%, but then fell again to 35.46 HKD, a decrease of 4.52% by August 21 [1]. Group 2: Company Challenges - Dongfang Zhenxuan is currently facing performance challenges due to the separation from Yuhui Tongxing, resulting in a net revenue decline of 9.3% year-on-year, with a reported net loss of 96.5 million CNY for the first half of the 2025 fiscal year [6][7]. - The company has been actively diversifying its sales channels, moving away from reliance on single platforms and launching self-operated products, which have become a significant growth driver [1][7]. Group 3: Talent Retention Issues - The departure of key talent, including popular hosts, raises concerns about the company's ability to retain core personnel, which is critical for its ongoing success [10][11]. - Despite the company's efforts to reduce dependence on top hosts, the recent exits of prominent figures have led to increased scrutiny regarding talent retention strategies [10]. Group 4: Revenue and Product Strategy - Dongfang Zhenxuan's self-operated products have become a core revenue source, accounting for approximately 46% of total sales volume, with over 600 SKUs developed [9][8]. - The average commission rate for Dongfang Zhenxuan is reported to be below 20%, contrary to rumors suggesting it exceeds 30% [3].