Core Viewpoint - Oriental Selection (1797.HK) reported a significant decline in revenue and net profit for the fiscal year 2025, primarily due to the impact of the departure of key figure Dong Yuhui and the ongoing challenges in its business operations [1][2] Group 1: Financial Performance - For the fiscal year 2025, the total revenue from continuing operations (self-operated products and live e-commerce) was 4.4 billion yuan, a decrease of 32.7% compared to 6.5 billion yuan in fiscal year 2024 [1] - The net profit for fiscal year 2025 was 6.2 million yuan, a substantial drop from 250 million yuan in fiscal year 2024 [1] - In the first half of fiscal year 2025 (June to November 2024), total revenue decreased by 9.3% year-on-year to 2.187 billion yuan, with a net loss of 96.5 million yuan compared to a loss of 161 million yuan in the same period last year [1] Group 2: Impact of Leadership Changes - The departure of Dong Yuhui on July 25, 2024, led to a 23% drop in Oriental Selection's stock price, resulting in a market value loss of nearly 3 billion Hong Kong dollars [1] - The financial impact of Dong Yuhui's departure was evident, with the total revenue for continuing operations dropping from 6.53 billion yuan to 4.39 billion yuan, a decline of 32.7% [1] Group 3: Strategic Shifts - Despite the challenges, the company's strategy to focus on self-operated products is beginning to show results, as indicated by the turnaround in net profit from a loss in the first half of fiscal year 2025 to a profit of 6.2 million yuan by the end of the fiscal year [1] - Excluding the financial impacts related to Dong Yuhui, the net profit from continuing operations increased from 104 million yuan in fiscal year 2024 to 135 million yuan in fiscal year 2025, reflecting a year-on-year growth of 30% [2]

Core Viewpoint - New Oriental, the parent company of Dongfang Zhenxuan, has recently navigated a public relations crisis regarding CEO Zhou Chenggang's alleged regulatory investigation, which was quickly refuted by the company and Zhou himself [6][9][11]. Financial Performance - For the fiscal year ending May 31, 2025, New Oriental reported a net revenue of 4.4 billion RMB, a 32.7% decline from 6.5 billion RMB in the previous year [11][12]. - The net profit from continuing operations dropped significantly from 249 million RMB to 6.2 million RMB [11][12]. - Administrative expenses increased by 22.5% to 485 million RMB, largely due to the separation from Hui Tongxing and associated costs [15]. Strategic Transition - The company has undergone a strategic transformation, focusing on self-operated products and supply chain development after separating from Hui Tongxing [14][15]. - The decision to split was driven by the need to concentrate resources on core business areas, reduce reliance on a single top influencer, and mitigate potential public relations risks [14][15]. - Excluding the impact of Hui Tongxing, the net profit from continuing operations actually increased by 30% to 135 million RMB, indicating improved profitability in core business [16]. Market Response - Following the strategic changes, New Oriental's stock price has seen significant recovery, closing at 36.3 HKD per share, a 307% increase from the low of 8.92 HKD when Zhou Chenggang left [17]. Product Strategy - In the fiscal year 2025, the total GMV for self-operated products and live e-commerce reached 8.7 billion RMB, with self-operated products accounting for approximately 43.8% of total GMV [21][22]. - The company has expanded its product offerings from 488 to 732 SKUs, focusing on daily consumer goods and household items, enhancing user engagement and loyalty [22]. - Despite a decrease in total gross profit from 1.7 billion RMB to 1.4 billion RMB, the gross margin improved from 25.9% to 32.0%, indicating a more profitable self-operated product model [25]. Challenges Ahead - New Oriental's core product categories remain primarily agricultural, which typically have lower profit margins and higher spoilage rates, posing challenges to overall profitability [27]. - There is still room for improvement in supply chain efficiency, particularly in regional and front warehouses, as well as in reducing logistics costs for fresh produce [27][28]. - Compared to international membership retail giants like Sam's Club and Costco, New Oriental lacks offline experience and high-end brand development, which are crucial for long-term success [28].

Core Insights - The company reported FY25 revenue of 4.39 billion yuan, a year-on-year decline of 32.7%, and an adjusted net profit of 174 million yuan, down 75.5% year-on-year, primarily due to the separation from the "Yuhui Tongxing" livestream and increased marketing expenses [1][2] Group 1: Financial Performance - The company's FY25 GMV was 8.7 billion yuan, a year-on-year decrease of 15.8%, with an estimated contribution of approximately 1.2 billion yuan from the "Yuhui Tongxing" livestream [1] - After excluding the "Yuhui Tongxing" livestream, self-operated product GMV reached 3.8 billion yuan, surpassing the 3.7 billion yuan from third-party products [1] - The decline in GMV has narrowed from -25% in June 2024 to -8% in May 2025, after excluding the "Yuhui Tongxing" livestream data [1] Group 2: Product Development and User Engagement - The company developed 732 self-operated products in FY25, an increase of 244 products or 50% compared to FY24, with gross margin improving from 21.5% in the first half to 24.4% in the second half of FY25 [2] - As of the end of FY25, the company had 264,000 paid fans on its app, a year-on-year increase of 33.1%, with an estimated annual consumption of 7,200 yuan per paid fan [2] - The company has a substantial follower base of 42.22 million on Douyin across various accounts, providing a solid foundation for expanding its paid user base [2] Group 3: Marketing and Competition - The company's marketing expenses for FY25 totaled 900.2 million yuan, with a marketing expense ratio of 20.5%, an increase of 7.3 percentage points from FY24 [2] - In the second half of FY25, marketing expenses were 443 million yuan, a slight decrease of 3.6% from the first half [2] - The competitive landscape in livestream e-commerce remains intense, necessitating significant marketing investments to drive sales [2]

Investment Rating - The industry rating is "Outperform the Market" (maintained rating) [6] Core Insights - The report indicates that the company has successfully navigated a challenging adjustment period in FY25, with core ongoing business showing healthy growth despite a significant drop in overall revenue and profit due to the divestment of the "Yuhui Tongxing" business [3][4] - The total GMV for FY25 is reported at 8.7 billion, a year-over-year decrease of 39.2%, with self-operated products accounting for 43.8% of this total [4] - The company has strengthened its self-operated product development, launching 732 SPUs by May 2025, up from 488 SPUs in FY24, with a diverse range of products including health foods and pet supplies [4] Summary by Sections Financial Performance - For FY25, the company reported revenue of 4.4 billion, with a net profit from ongoing operations of 620 million, and an adjusted net profit of 1.74 billion. Excluding "Yuhui Tongxing," revenue was 4.2 billion, a year-over-year decrease of 31%, while ongoing net profit was 1.35 billion, a year-over-year increase of 30% [1][2] Sales and Marketing Expenses - Sales and marketing expenses for ongoing operations were 902 million, a year-over-year increase of 4.2%, primarily due to increased advertising spending [2] Self-operated Products and Channels - The self-operated product revenue reached 3.5 billion, with a GMV of 3.8 billion, representing 43.8% of total GMV. The self-operated products on the company's app accounted for 28.8% of all self-operated product GMV [1][4] - The company's app channel has seen rapid growth, with GMV from the app increasing to 15.7%, generating revenue of 1.1 billion, up from 900 million in FY24 [5] User Engagement and Satisfaction - The number of paid app subscribers reached 264,000, a year-over-year increase of 33.1%, with user satisfaction rising to 98.7% [5]

Investment Rating - The investment rating for the company is maintained at Neutral [2][7]. Core Insights - The company reported FY25 revenue of 4.39 billion RMB, a year-on-year decline of 32.7%, and an adjusted net profit of 174 million RMB, down 75.5% year-on-year. The performance aligns with expectations, primarily due to the separation from the "Yuhui Tongxing" livestream [5][6]. - The company's GMV (Gross Merchandise Value) for FY25 was 8.7 billion RMB, a decrease of 15.8% year-on-year, with the "Yuhui Tongxing" livestream contributing approximately 1.2 billion RMB. The self-operated product GMV reached 3.8 billion RMB, surpassing third-party product sales of 3.7 billion RMB [6]. - The company developed 732 self-operated products in FY25, a 50% increase from the previous year, leading to improved gross margins from 21.5% in the first half to 24.4% in the second half of FY25 [6]. - The user base is substantial, with 264,000 paid fans on the company's app, a 33.1% increase year-on-year, and an average annual spending of 7,200 RMB per paid fan. The company also has 42.22 million followers on Douyin [7]. - Marketing expenses for FY25 were 902 million RMB, with a marketing expense ratio of 20.5%, reflecting a 7.3 percentage point increase from FY24. The company anticipates maintaining high marketing expenses due to intense competition in the livestream e-commerce sector [7]. Financial Data and Forecast - The company forecasts adjusted net profits of 382 million RMB for FY26, 440 million RMB for FY27, and 538 million RMB for FY28, with revenue projections of 4.66 billion RMB, 5.32 billion RMB, and 5.97 billion RMB respectively [8][10].

近期股价持续上涨的东方甄选，成为港股市场的焦点。东方甄选行政总裁俞敏洪从7月25日开始进行了 连续18天的内蒙古之旅，并在所到之地进行当地特色食品的直播带货。 就在上周财报尚未发布之前，一则关于"东方甄选前CEO孙东旭或将离职"的消息在网络引发舆论关注， 相关话题登上热搜。对此，8月22日晚间，东方甄选发布声明称，孙东旭在休假中，没有离职。自2023 年12月之后，孙东旭一直以东方甄选和俞敏洪顾问的方式工作，俞敏洪与孙东旭一直保持着良好的沟 通。 来源：证券时报网 作者：李明珠 东方甄选在披露2025财年业绩后，股价连续两日下跌，截至今日收盘大跌11%，股价收报28.08港元， 市值跌破300亿港元。而在前一个交易日，公司股价也下跌了12.89%，在此之前该公司股价连续上涨数 日，并在8月19日达到最高53.7港元。 8月22日，东方甄选披露了与董宇辉"分手"后的首份年报（2024年6月—2025年5月）。2025财年，东方 甄选持续经营业务（自营产品及直播电商业务）的总营收为44亿元，持续经营业务净溢利从2025财年上 半年的净亏损9650万元实现扭亏为盈，净溢利为620万元。若剔除出售与辉同行的财务影响， ...

Core Viewpoint - After the release of its fiscal year 2025 results, Dongfang Zhenxuan's stock price has dropped significantly, reflecting investor concerns about the company's performance and leadership changes [1][3]. Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan reported total revenue of 4.4 billion yuan, with a net profit of 6.2 million yuan, recovering from a net loss of 96.5 million yuan in the first half of the fiscal year [1]. - Excluding the financial impact of the sale of Huixing, the net profit for the continuing operations increased by 30% year-on-year to 135.4 million yuan [1]. - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, driven by the healthy development of self-operated products and live e-commerce [1]. Business Development - Dongfang Zhenxuan has launched a total of 732 self-operated products, up from 488 in the previous fiscal year, expanding its product range beyond fresh food and snacks to include health and nutrition products, pet food, and clothing [2]. - The total GMV (Gross Merchandise Volume) for self-operated products and live e-commerce in fiscal year 2025 reached 8.7 billion yuan, with self-operated products accounting for approximately 43.8% of the total GMV [1]. Market Reaction - Following the earnings report, Dongfang Zhenxuan's stock price fell by 11% to 28.08 HKD, with a market capitalization dropping below 30 billion HKD [1]. - Goldman Sachs downgraded the company's GMV forecast for fiscal years 2026 to 2027 by 1% to 3%, while raising revenue forecasts by up to 10% due to the increased contribution from self-branded products [2]. Leadership and Public Perception - There was speculation regarding the departure of former CEO Sun Dongxu, which was clarified by the company as he is currently on leave and has not left the organization [3]. - The relationship between Dongfang Zhenxuan and its investors is fragile, especially after the departure of key figures like popular host Dong Yuhui, which has affected market confidence [3].

Core Viewpoint - Oriental Selection's stock price has dropped significantly following the release of its fiscal year 2025 results, indicating market concerns about its future performance and leadership changes [1][2]. Financial Performance - For the fiscal year 2025, Oriental Selection reported total revenue of 4.4 billion yuan from its continuing operations, with a net profit of 6.2 million yuan, recovering from a net loss of 96.5 million yuan in the first half of the fiscal year [1]. - Excluding the financial impact from the sale of Huixing, the net profit for continuing operations was 135.4 million yuan, a year-on-year increase of 30% [1]. - The gross margin for continuing operations improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, attributed to the healthy development of self-operated products and live e-commerce [1]. Business Development - Oriental Selection has launched a total of 732 self-operated products in fiscal year 2025, up from 488 in the previous fiscal year, expanding its product range beyond fresh food and snacks to include health products, pet food, and clothing [2]. - The total GMV (Gross Merchandise Volume) for self-operated products and live e-commerce reached 8.7 billion yuan in fiscal year 2025, with self-operated products accounting for approximately 43.8% of the total GMV [1]. Market Reactions - Goldman Sachs has adjusted its GMV forecast for Oriental Selection for fiscal years 2026 to 2027 down by 1% to 3%, while increasing revenue forecasts by up to 10% due to the contribution from self-branded products [2]. - The target price for Oriental Selection has been raised to 9 HKD, but the firm maintains a sell rating due to ongoing fundamental weaknesses and high valuations [2]. Leadership and Public Perception - Following the departure of former CEO Dong Yuhui, there have been concerns regarding investor trust and market confidence, especially with rumors about leadership changes affecting the company's stability [4]. - The company has faced public scrutiny and media attention regarding its treatment of former key personnel, which may impact its reputation and investor relations [4].

Core Viewpoint - The company, formerly known as New Oriental Online, has faced significant challenges in its transition to a live e-commerce model, with recent financial results showing a sharp decline in revenue, profit, and GMV, but there are signs of recovery in the latter half of the fiscal year [2][3][4]. Financial Performance - In the latest fiscal year, the company's revenue dropped by 32.7% year-on-year to 4.4 billion yuan (approximately 620 million USD), with net profit plummeting to only 5.7 million yuan [4]. - The GMV from core e-commerce and self-operated products fell by 40% from 14.3 billion yuan to 8.7 billion yuan [4]. - Despite the overall decline, the second half of the fiscal year saw a slight revenue increase compared to the first half, and the company achieved a net profit of 102.4 million yuan, reversing earlier losses [7]. Strategic Shift - The company is attempting to reduce its reliance on top influencers by focusing on self-operated products and a membership system, aiming to create a model similar to Sam's Club [7][9]. - The self-operated products generated 3.5 billion yuan in GMV, accounting for nearly 80% of total revenue, indicating the effectiveness of the new strategy [8][9]. Market Reaction - Following the release of the disappointing financial report, the company's stock price fell by 13% on the first trading day, although it still recorded a 76% increase year-to-date [6]. - Analysts have mixed views on the company's future, with some maintaining a "buy" rating while others have adjusted profit expectations downward [9]. Membership Growth - The company views its membership business as a core future driver, with the number of paid subscribers increasing by 33% to 264,300 [9]. - The GMV from self-operated products through the app increased from 16.3% to 28.8%, reflecting a growing trend in direct sales [9].

Investment Rating - The report maintains a "Buy" rating for the company [5]. Core Insights - The company reported a total net revenue of 4.4 billion yuan for the fiscal year 2025, a year-on-year decline of 32.7%, but achieved a net profit of 6.19 million yuan, recovering from losses in the first half of the fiscal year [1]. - The company's self-operated product strategy has matured, becoming a core growth engine, with self-operated product GMV reaching approximately 3.81 billion yuan, accounting for 43.8% of total GMV [2]. - The self-built APP channel has shown steady growth, with APP revenue of about 1.1 billion yuan, representing a year-on-year increase of 22% and accounting for 25% of total revenue [3]. - The company has adjusted its profit forecasts for fiscal years 2026 and 2027, reducing the expected net profit to 270 million yuan and 340 million yuan respectively, while introducing a new forecast for fiscal year 2028 at 400 million yuan [4]. Summary by Sections Financial Performance - For fiscal year 2025, the company reported a total net revenue of 4.4 billion yuan, a decrease of 32.7% year-on-year, while the net profit from continuing operations was 6.19 million yuan, down 97.5% year-on-year [1]. - The self-operated product GMV was approximately 3.81 billion yuan, which is 43.8% of total GMV, and the self-operated product revenue was about 3.5 billion yuan, making up 80% of total revenue [2]. APP Development and Membership Growth - The self-built APP channel achieved revenue of approximately 1.1 billion yuan, a 22% increase year-on-year, and accounted for 25% of total revenue [3]. - The number of paid APP members reached 264,000, reflecting a growth of 33% year-on-year, with a user satisfaction rate of 98.7% [3]. Profit Forecast and Valuation - The company has adjusted its profit forecasts for fiscal years 2026 and 2027, with expected net profits of 270 million yuan and 340 million yuan respectively, and a new forecast for fiscal year 2028 at 400 million yuan [4].