Core Viewpoint - Nanchengxiang is exploring new growth opportunities by launching a "fresh stir-fry community canteen" model in Beijing, focusing on self-service and weight-based pricing to enhance efficiency and attract consumers in a competitive market [1][6][7] Group 1: New Store Model - The new store features a prominent "fresh stir-fry" sign and emphasizes fresh ingredients with clear pricing strategies, including weight-based pricing for meat and vegetables [3][4] - The store layout includes various sections for different food types, allowing customers to select items freely, which aligns with the self-service concept [3][9] - The pricing strategy includes affordable options, such as 3.18 yuan per 100 grams for meat and 1.58 yuan for vegetables, with some items priced individually [3][6] Group 2: Industry Context - The fast-food industry is facing intense competition, prompting brands like Nanchengxiang to innovate and find new profit points, as previous models like self-service breakfast did not yield expected profitability [6][7][10] - The self-service weight-based model is not unique to Nanchengxiang, as other brands like Laoxiangji and Xiangcunji have adopted similar strategies, indicating a trend in the industry [6][7] - The shift towards fresh stir-fry and self-service models reflects a broader industry trend where brands are adapting to changing consumer preferences and market dynamics [6][10] Group 3: Operational Challenges - The new model requires significant upfront investment in equipment and may face operational risks if technology fails, particularly affecting older customers who may struggle with self-service [9][10] - Nanchengxiang's founder highlighted the need for refined management practices to improve efficiency and profitability in a challenging market environment [8][10] - The company aims to enhance service quality and operational efficiency as part of its long-term strategy to navigate the competitive landscape [8][10]