Core Insights - Shenzhou Car Rental launched a "New Year Journey" brand collaboration event during the New Year holiday, partnering with 18 brands to transform car rental into a customizable lifestyle entry point, enhancing winter tourism consumption potential [1][2] - The event's theme, "Come to Shenzhou to Play Together," integrates car rental services with accommodation, technology experiences, health protection, and cultural entertainment, creating a one-stop self-driving exploration solution for users [1] Group 1 - The collaboration includes brands such as Qiu Guo Hotel, Ziroom, Meituan Homestay, Tujia Homestay, Yush Robot, and iFlytek, allowing users to flexibly combine services based on their needs [1] - Users can access a variety of offerings, from quality accommodations to smart interactions and health support, catering to diverse interests like technology, food, and outdoor activities [1] Group 2 - Shenzhou Car Rental is providing multiple benefits to users, including discounts on Meituan Homestay, health product promotions, and travel vouchers, as part of the brand collaboration [2] - The CEO of Shenzhou Car Rental emphasized the goal of creating a complete closed-loop experience for users, integrating car rental with travel consumption [2] - Industry analysts note that the integration of cross-industry resources is key to enhancing user experience, with Shenzhou Car Rental's extensive user base and travel scene advantages laying a solid foundation for building a "Travel+" service ecosystem [2]

Group 1 - Shenzhou Car Rental has launched the "New Year Journey" brand collaboration event, partnering with 18 brands to transform car rental into a customizable lifestyle entry point, enhancing winter tourism consumption potential [1][2] - The event emphasizes a "brand alliance" model, integrating car rental services with accommodation, technology experiences, health protection, and cultural entertainment, allowing users to flexibly combine services based on their needs [2][3] - The self-driving travel market is experiencing structural growth, with the number of self-driving trips expected to reach 4.35 billion in 2024, reflecting a year-on-year increase of 750 million trips [3] Group 2 - Shenzhou Car Rental aims to provide a complete closed-loop experience from car rental to travel consumption by building a self-driving service ecosystem with the 18 partnered brands [3] - The company operates a fleet of nearly 200,000 vehicles and has over 6,500 service outlets in more than 360 cities, leading the industry in brand strength, service capability, and user scale [4] - The integration of cross-industry resources is becoming a key path to enhance user experience, with Shenzhou Car Rental's extensive user base and travel scene entry advantages laying a solid foundation for building a "Travel+" service ecosystem [3]