Core Viewpoint - Donghai Airlines officially launched its "Donghai Family" IP, aiming to enhance travel experiences through "Aviation IP + Scene Service" [1] Group 1: IP Character Introduction - Six IP characters were introduced at Shenzhen Airport, including "Ouka," "Oula," "Lele," "Dudu," "Dadong," and "Xiaocai," each with unique traits to engage travelers [3] - "Ouka" is a chubby silver gull with a magical "treasure box" for travel essentials; "Oula" is a beautiful red-billed gull and travel blogger; "Lele" is a local guide based on Shenzhen's city flower; "Dudu" is a tech-savvy drone; "Dadong" is an experienced captain; and "Xiaocai" is a warm flight attendant [3] Group 2: Interactive Experience and Merchandise - Donghai Airlines launched a "Donghai Family" WeChat sticker pack with 16 dynamic expressions to enhance social interactions for travelers [4] - The airline also developed a series of cultural and creative products, including postcards, fridge magnets, and keychains, integrating IP characters into daily life [4] Group 3: Service Upgrade Strategy - Donghai Airlines focuses on safety and service as dual engines for development, transitioning from basic safety and punctuality to a "differentiated boutique airline system" by 2024 [6] - The airline aims to provide refined and warm services, including special care for travelers, pet transport, and a diverse route network [6] Group 4: Emotional Connection and Brand Enhancement - The "Donghai Family" IP serves as a personified expression of the "Nine-color Seagull" service spirit, creating an emotional bond between the brand and travelers [8] - The airline plans to integrate the IP deeply into service processes, such as safety education through animated content and customized travel guides [9] Group 5: Future Vision - The launch of the "Donghai Family" IP marks a new beginning for Donghai Airlines, emphasizing service quality and emotional connection with travelers [10] - The IP characters were designed by a team from Shenzhen Polytechnic, reflecting the airline's brand philosophy and the unique characteristics of Shenzhen [10]