Group 1 - OnePlus showcased its flagship products, OnePlus 13, OnePlus Ace5, and OnePlus 13T, at the 2025 ChinaJoy, emphasizing the theme "Get on the MVP, exchange for a new phone" [1] - The exhibition featured four gaming experience zones, highlighting popular games such as Genshin Impact, Peacekeeper Elite, and Valorant Mobile, allowing players to experience the "Lingxi Touch" and esports-level precision control [2] - The "Wind Chaser Game Kernel," an industry-first technology that deeply integrates with chip-level gaming, enhances CPU performance and GPU rendering, providing a seamless gaming experience with support for native 120 FPS in multiple mainstream games [2] Group 2 - Qualcomm's Alex Katouzian attended the event, engaging with OnePlus China President Li Jie, emphasizing the long-term collaboration between OnePlus and Qualcomm in enhancing gaming technology [4] - The event featured daily esports competitions, "OnePlus Score Team" matches, with well-known professional players and influencers, creating a vibrant atmosphere and showcasing the highest gaming concentration at the exhibition [3] - OnePlus plans to upgrade the "Wind Chaser Game Kernel" technology in the second half of the year, focusing on frame rate stability, image quality, and energy efficiency improvements [4]

Core Insights - OnePlus has reported a 31% year-on-year growth in overall sales in China for the first half of 2025, making it the top-performing smartphone brand in terms of growth [1] - The company continues to invest heavily in performance and gaming sectors, launching several industry-first self-developed technologies [1] - OnePlus is enhancing its gaming ecosystem by deepening collaborations across the gaming industry supply chain and player community [1] - The self-developed chip-level gaming technology "Wind Chaser Game Kernel" is set for a significant upgrade, with new products featuring it launching in the second half of the year [1]