一加手机

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OPPO高层调整
21世纪经济报道· 2025-10-09 13:21
公开资料显示,刘作虎于1998年毕业后入职OPPO,在2013年从OPPO离职创立一加手机。凭 借主攻极客人群定位,一加在海外如印度、美国等区域的高端市场取得佳绩。 2021年,一加与OPPO全面融合,刘作虎回归OPPO并担任首席产品官,由此也开启OPPO和 一加双品牌战略阶段。 段要辉则于2006年进入OPPO产品规划团队,2010年出任互联网事业部总裁,2024年升任高 级副总裁并分管中国区业务。 对于2024年的人事调整,刘作虎曾回应媒体称,中国区的重要性毋容置疑,也是全球最大单 体市场,因此对中国市场投入再多资源和关注度都值得,由段要辉分管中国区,是希望从 EMT(决策委员会)层对中国区有更多支持。 在中国手机市场销售走向瓶颈期的当下,加码海外市场正成为手机厂商的业务重心之一。 21世纪经济报道记者获悉,OPPO强化了对海外市场的投入力度,相关高管也有职能调整。 具体来说,OPPO首席产品官刘作虎将分管海外各大区市场;高级副总裁段要辉将兼管总部营 销服团队。 第三方机构Counterpoint统计显示,第二季度,OPPO在中国市场需求放缓,但在东南亚及中 东部分地区需求相对稳定。不过在第三季度的前八周 ...
一加氧OS 12-15曝安全漏洞:可未经授权读取、发送短信
Xi Niu Cai Jing· 2025-09-30 11:04
作为OPPO旗下子品牌,一加在2021年回归OPPO体系后获得了更多资源支持。一加中国区品牌总经理刘宝有曾透露,2025年上半年一加手机全渠道销量同 比增长31%,增幅位列手机品牌第一。 安全公司Rapid7近日披露,一加手机氧OS(OxygenOS)系统中存在一个高危安全漏洞。该漏洞编号为CVE-2025-10184,影响范围涵盖氧OS版本12至15。 一加手机中国区总裁李杰曾表示,一加瞄准的是线上对性能有重度需求的用户群体,这与小米等品牌的目标用户存在重叠。但在竞争日益激烈的市场环境 中,系统安全性和稳定性已成为用户选择的重要考量因素。此次漏洞涉及的核心组件正是由于一加在定制过程中添加的PushMessageProvider、 PushShopProvider等组件权限设置不当所致,这也为其他厂商敲响了警钟。 漏洞源于一加对Android系统底层电话API的修改过程中,未能正确设置新增组件的写入权限限制,导致恶意应用可在用户不知情的情况下读取甚至发送短 信。 根据研究人员分析,该漏洞最早可能随氧OS 12引入,这意味着2021年12月后升级系统的一加设备可能长期暴露于风险中。尽管研究人员自2025年5月起 ...
氪星晚报|转转集团与迪拜机场自贸区签署合作备忘录;亚马逊停止在谷歌旗下电商平台Google Shopping投放广告;Arm CEO:公司正在自研芯片
3 6 Ke· 2025-07-31 09:36
Group 1: Company Performance - OnePlus achieved a 31% year-on-year increase in smartphone sales for the first half of 2025, ranking first among mobile brands [1] - Meituan reported a 99% increase in flight search volume and a 48% increase in hotel accommodation searches since July, indicating a strong recovery in travel demand [2] Group 2: Strategic Partnerships and Developments - Transsion Group signed a memorandum of cooperation with Dubai Airport Free Zone to establish a regional headquarters and create a cross-border supply chain center for the second-hand economy in the Middle East [3] - Amazon has ceased advertising on Google Shopping, marking a significant shift in its advertising strategy [4] Group 3: Product Launches - DJI announced the launch of its new panoramic camera "Osmo 360," with over 50,000 reservations on JD.com prior to its release [5] - Wanxing Technology's multimedia model, Wanxing Tianmu 2.0, ranked fourth in the domestic market according to the SuperCLUE global ranking for video generation models [6] Group 4: Investment and Financing - "Wind Fire Wheel Lingtu" completed a seed round financing of several million yuan, with funds allocated for the development of AI technologies [8] - "Zero Degree Robot" secured two rounds of financing totaling over 100 million yuan, focusing on technology development and production acceleration [9] Group 5: Mergers and Acquisitions - Palo Alto Networks announced an agreement to acquire Israeli cybersecurity firm CyberArk for approximately $25 billion, marking the second-largest acquisition in Israel's history [10] Group 6: Market Trends - IDC predicts that the global robotics market will exceed $400 billion by 2029, with China accounting for nearly half of the market share and leading with a compound annual growth rate of nearly 15% [11]
一加2025年上半年手机销量同比增幅行业第一
news flash· 2025-07-31 08:48
Core Insights - OnePlus has reported a 31% year-on-year growth in overall sales in China for the first half of 2025, making it the top-performing smartphone brand in terms of growth [1] - The company continues to invest heavily in performance and gaming sectors, launching several industry-first self-developed technologies [1] - OnePlus is enhancing its gaming ecosystem by deepening collaborations across the gaming industry supply chain and player community [1] - The self-developed chip-level gaming technology "Wind Chaser Game Kernel" is set for a significant upgrade, with new products featuring it launching in the second half of the year [1]
一加618期间手机销量同比增幅行业第一
news flash· 2025-06-20 06:50
Group 1 - OnePlus smartphone sales during the 618 shopping festival increased by 50% year-on-year, leading the growth among smartphone brands [1] - The 618 period coincided with the college entrance examination season, resulting in a concentrated demand for student purchases [1] - After the college entrance examination, OnePlus smartphone weekly sales saw a month-on-month increase of 33.2% [1] Group 2 - The newly released OnePlus Ace 5 Supreme Edition was a key driver of sales, with its single product sales increasing by 77.5% month-on-month [1]
一加圈层变阵,用「游戏牌 」征服「性能党 」
雷峰网· 2025-06-13 00:43
Core Viewpoint - OnePlus is focusing on co-creating with young consumers, emphasizing the importance of performance and community engagement in its marketing strategy [2][4][20] Group 1: Engagement with Young Consumers - OnePlus has returned to the young market in 2023, actively engaging with university students to understand their needs and preferences [2][3] - The "OnePlus Cup" esports competition attracted over 38,000 participants from 256 universities, highlighting the brand's commitment to connecting with young people [9][19] - OnePlus organizes monthly offline events in around 30 stores, engaging with local student communities and enhancing brand presence [3][9] Group 2: Community and User Co-Creation - OnePlus has a strong foundation in user co-creation, having established its community since its inception in 2013, which now includes 14 million users globally [6][7] - The brand is adapting to the shift from online to offline community engagement, recognizing the growing popularity of in-person activities among young people [9][12] - OnePlus aims to maintain its community culture while shifting focus to offline interactions, ensuring relevance in the evolving landscape [9][12] Group 3: Performance and Gaming Strategy - OnePlus positions itself in the gaming sector, leveraging its performance capabilities to attract young gamers, particularly male university students [17][18] - The company collaborates with top gaming studios and influencers to enhance product development and marketing strategies [11][18] - The "gaming three cores" strategy focuses on optimizing performance, network, and touch capabilities to deliver a superior gaming experience [19][20] Group 4: Future Plans and Market Positioning - OnePlus plans to continue developing its esports brand, the "OnePlus Cup," and aims to collaborate with more gaming ecosystem partners [19][20] - The Ace 5 series, launched in May 2025, emphasizes zero frame drops, touch interruptions, and network disconnections, setting a new standard for gaming smartphones [19][20] - With a sales milestone of 15 million units for the Ace series, OnePlus is well-positioned as a preferred choice for young gamers [19][20]
一加圈层变阵,用「游戏牌 」征服「性能党 」
雷峰网· 2025-06-13 00:40
Core Viewpoint - OnePlus is focusing on co-creation with young consumers, emphasizing the importance of performance and community engagement in its marketing strategy [2][4][19]. Group 1: Engagement with Young Consumers - OnePlus has recognized that young users prefer smartphones that can sustain long gaming sessions, leading to a shift in product development towards high-performance devices [2]. - The company has actively engaged with university students to understand their needs, launching initiatives like the "OnePlus Cup" esports competition to strengthen ties with this demographic [2][9]. - OnePlus has implemented a comprehensive incentive system for participants in its competitions, offering benefits such as internship opportunities and recognition within the gaming community [2][3]. Group 2: Community and Cultural Integration - OnePlus is adapting to the changing landscape of community engagement by shifting focus from online to offline activities, recognizing the resurgence of in-person interactions among young people [6][9]. - The brand has established a vibrant offline presence through events like "water friend competitions" in retail stores, fostering a sense of community among users [3][9]. - The company has built a strong online community since its inception, with over 14 million users globally, which has been instrumental in shaping its product development [7][9]. Group 3: Performance and Gaming Focus - OnePlus aims to be a leader in gaming performance, leveraging its partnership with OPPO to enhance its gaming technology and user experience [13][14]. - The company has developed proprietary gaming technologies, such as the "Wind Chaser Game Kernel," to achieve industry-leading performance metrics [14]. - OnePlus has formed strategic partnerships with major gaming studios to integrate its products into popular games, enhancing brand visibility and user engagement [17][18]. Group 4: Future Aspirations - OnePlus plans to continue expanding its esports initiatives, with the "OnePlus Cup" becoming a long-term brand event aimed at solidifying its presence in the gaming community [18]. - The company is committed to optimizing its products based on user feedback and gaming performance standards, targeting a seamless gaming experience with zero frame drops and connectivity issues [18][19].
美团、饿了么借用代言人谐音梗“互呛”|一周品牌观察
Jing Ji Guan Cha Bao· 2025-06-03 02:39
Group 1: Brand Marketing Trends - The brand marketing landscape is vibrant, with various brands employing diverse strategies to capture consumer attention amid fierce competition [2] - Marketing strategies include celebrity endorsements, creative cross-industry collaborations, and seasonal promotional activities across sectors like dining, beauty, and fashion [2] Group 2: Dining Industry Innovations - Ele.me announced actress Lan Yingying as its spokesperson, cleverly using a pun to engage consumers and enhance emotional connection [3] - McDonald's opened its first museum in mainland China, reinforcing brand culture and consumer loyalty while also engaging in seasonal marketing through traditional activities [6] - Tastin launched a cross-industry collaboration with the popular IP "Pleasant Goat and Big Big Wolf," attracting young consumers and boosting brand visibility [7] - 1DianDian introduced a mini cup for Children's Day, appealing to nostalgia and enhancing brand image during the festive period [7] - Wahaha's campaign for Children's Day successfully evoked emotional resonance with consumers, strengthening brand affinity [7] Group 3: Beauty Industry Developments - MISTINE announced Wang Chuqin as its global sunscreen ambassador, leveraging his popularity to enhance brand recognition among younger demographics [9] - Lancôme appointed Zheng Qinwen as its skincare ambassador, aligning the brand with health and confidence to strengthen its professional image [12] Group 4: Fashion Industry Collaborations - Bottega Veneta appointed Liu Junqian as its brand ambassador, celebrating craftsmanship and enhancing its high-end image [13] - Semir announced Chang Huasan as its refreshing ambassador, effectively communicating the brand's youthful and stylish identity [14] - Crying Center collaborated with Wei Long to integrate childhood elements into fashion, attracting young consumers [14] - PUMA partnered with OPEN YY to launch a retro-inspired product line, appealing to trend enthusiasts [15] Group 5: Other Industry Highlights - Taobao's campaign for International Menstrual Day engaged university students, addressing women's health issues and enhancing brand image [21] - BMW's Children's Day marketing emphasized emotional connections with consumers through creative collaborations [17] - Snow King gained attention by becoming the highlight of a OnePlus launch event, showcasing effective cross-industry collaboration [19]