Core Viewpoint - The flower industry in Henan province, particularly in cities like Nanyang, Luoyang, and Kaifeng, is experiencing growth but faces challenges in production levels, transaction models, and the need for value-added products [1][4][15]. Group 1: Industry Development - Nanyang is recognized as the largest base for rose seedling cultivation in China, with 155,000 acres of flower fields producing 1.6 billion seedlings annually, employing 150,000 people [2]. - The city has transformed its rose industry by creating a "Rose Big Market" that showcases various rose varieties and offers comprehensive solutions beyond just seedling sales [2][4]. - The market for roses is expanding, with 88 cities in China designating roses as their city flower, leading to a surge in themed parks [4]. Group 2: Challenges and Opportunities - Despite holding 60% of the national market share for rose seedlings, Nanyang faces challenges in product development, brand building, and secondary processing capabilities [4]. - The flower industry in Henan is primarily focused on the first industry (seedling production), with limited development in secondary (processing) and tertiary (services) industries [4][15]. - There is a call for deeper exploration of the multi-functional value of roses, including medicinal, culinary, and industrial applications [4]. Group 3: Innovations and Trends - The flower industry is shifting from traditional sales methods to e-commerce and live streaming, with online sales currently accounting for less than 20% of transactions [10][12]. - Companies are encouraged to adopt digital technologies to enhance the efficiency of flower production and sales, aiming for a transformation from "product sales" to "horticultural lifestyle services" [14]. - The introduction of new technologies and equipment is improving production processes, such as the drying of peony flowers, which has doubled efficiency [7][8]. Group 4: Future Directions - The Henan province aims to increase its flower cultivation area to 1.363 million acres by the end of 2024, with 551,000 people employed in the industry [15]. - There is a focus on enhancing the quality of flower products and developing unique varieties with intellectual property rights [15][16]. - The province plans to establish a comprehensive flower trading platform that integrates trading, warehousing, and tourism, positioning itself as a national and global flower distribution center [13][14].