花卉产业升级
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丰台区以花为媒惠民生 科技赋能兴产业 多元场景促消费
Sou Hu Cai Jing· 2026-02-13 08:51
Core Viewpoint - Fengtai District is leveraging the floral industry as a vehicle for cultural enrichment, technological innovation, and seasonal consumer engagement, aiming to enhance the quality of life and drive regional development through the integration of flowers into various aspects of community and urban transformation [1][12]. Group 1: Consumer Engagement and Cultural Activities - Fengtai District has introduced a "Floral New Year" market at the district's administrative service center, allowing citizens to purchase auspicious flowers and cultural products while handling administrative tasks, thereby creating a warm atmosphere and promoting local goods [2][4]. - The district is actively creating diverse floral consumption scenarios, such as the "Lotus Pool Happiness" flower exhibition, which integrates flower sales into community life and provides a beautiful space for residents to enjoy horticultural culture [4][5]. - A series of floral cultural activities have been organized in collaboration with local streets, associations, and enterprises, enriching community life and fostering neighborly bonds through events like book exchanges for flowers and flower care workshops [5][8]. Group 2: Technological Integration and Industry Development - Fengtai District is promoting the integration of technology and the floral industry, leading to a digital and intelligent transformation, exemplified by a school-based science event that engaged youth in plant health monitoring and pest identification using technology [8][10]. - The district supports the Huaxiang Flower and Tree Group in establishing a comprehensive national data service platform for the floral industry, which includes a price index prediction system that utilizes big data and intelligent algorithms for price forecasting and risk warning, marking a shift from experience-driven to data-driven industry practices [10][12].
花开岭南四海春 | 寻美南粤⑪
Nan Fang Nong Cun Bao· 2026-01-30 02:07
花开岭南四海春 | 寻美南粤⑪_南 方+_南方plus 新春临近,年味 渐浓。最能唤醒 岭南新春记忆 的,莫过于年宵 花市里的姹紫嫣 红。位于佛山的 顺德区陈村镇, 年桔金黄,兰花 盛放,花市里人 流如梭。这里的 花卉产品,不仅 装点着千家万户 的春节,也成 为"广货行天 下"的代表之 一,走向了更广 阔的世界,并不 断衍生出新的花 卉业态。 花从这里走向世 界 (花开岭南四海春,时长共2分29秒) 0:00 / 2:29 如果说年花是岭 南新春的信使, 那么支撑这种热 闹的,是一条早 已成熟的花卉产 业链。 位于珠江三角洲 腹地的陈村镇, 气候温热、雨量 充沛、土壤肥 沃,种花历史源 远流长。广东省 花卉协会常务副 会长、陈村花卉 世界花卉协会会 长张伟海介绍, 陈村从西汉开始 便是"岁载花果 出售诸郡"的花 乡。千年延续, 花早已成为这片 土地最具标志性 的产业之一。 陈村早在西汉就因善于种植成为皇家御用植被的重要产地。图源:陈村镇 如今,这里仍是 全国最重要的年 花产销基地之 一。陈村年桔占 据全国约八成市 场份额,蝴蝶兰 贡献了全国约十 分之一的产量, 各类花卉从这里 走向全国各地、 乃至海外。 就在 ...
一株蝴蝶兰 如何撬动大湾区“花经济”?
Xin Lang Cai Jing· 2026-01-18 05:02
春节将至,粤港澳大湾区处处洋溢着迎新的喜悦。人们纷纷走进花市、挑选鲜花,以"花"祈"愿",期盼 新年新气象。 在众多花卉中,蝴蝶兰因其长相优美、花期长久、养护简便而备受青睐。如今在广东,蝴蝶兰设施种植 每亩年产值可达数十万元,每年在全国市场的种苗产销超过2亿株,成品花产销接近2亿株,展现出广阔 的发展前景。 蝴蝶兰开出"致富花" 作为全国最大的蝴蝶兰产销基地之一,佛山市顺德区陈村镇贡献了全国约十分之一的产量,种植面积超 过530亩,年产量约1800万株,品类多达2400余种。 以花为媒,花卉产业正与文旅、会展、电商、文创及社区营造等领域深度融合,催生了"花卉+艺术""花 卉+休闲""花卉+科技"等层出不穷的新业态。陈夫表示,如今陈村蝴蝶兰的品种日益丰富,就连过去罕 见的色系也层出不穷,一株蝴蝶兰,通过直播电商便可飞入寻常百姓家。 从田间到云端,从传统种植到多元融合,小小花朵背后,是产业升级的澎湃动力,也是人文与经济交织 共荣的生动写照。花卉不仅装点着新春的门楣,更串联起一条生机勃勃的发展之路,绽放出新时代的美 好愿景。 近年来,线上电商渠道逐渐成为当地蝴蝶兰产业增长的重要引擎,一场由年轻人带动的农业焕新正在悄 ...
菊香四溢背后的产业升级
Xin Hua Wang· 2025-11-03 10:03
Core Viewpoint - The article highlights the significant advancements in the chrysanthemum industry in China, driven by the efforts of researchers at Nanjing Agricultural University to develop indigenous varieties and enhance the overall industry through innovation and collaboration [1][2][4]. Group 1: Industry Development - The chrysanthemum industry in China has historically faced challenges, with over 95% of commercial varieties relying on imports, leading to a lack of diversity and resilience in the market [1]. - The research team at Nanjing Agricultural University has successfully developed over 400 new varieties of chrysanthemums, including cut flowers and potted plants, providing a strong foundation for the domestic flower market [2]. - By 2025, the team aims for their developed varieties to account for 30% of the cut flower market and 60% of the garden chrysanthemum market in China, effectively breaking the foreign monopoly [2]. Group 2: Research and Innovation - The research team has been systematically collecting and evaluating wild chrysanthemum resources since the 1990s, focusing on breeding resilient and high-quality indigenous varieties [1][4]. - The introduction of domestic varieties, such as 'Nannong Xiaojinxing', has allowed China to transition from being a follower to a competitor in the global chrysanthemum market, with increasing exports to countries like Japan and South Korea [4]. - The collaboration between academia and leading enterprises has led to the establishment of demonstration bases, facilitating the transition from research to market [4][6]. Group 3: Economic Impact - The development of new chrysanthemum varieties has not only enhanced the aesthetic appeal of the industry but has also contributed to the economic well-being of enterprises and flower farmers [6]. - The focus on the entire industry chain aims to transform the chrysanthemum sector into a "happy industry" that benefits the community [6].
繁花经济 要颜值更要产值
He Nan Ri Bao· 2025-04-30 23:31
Core Viewpoint - The flower industry in Henan province, particularly in cities like Nanyang, Luoyang, and Kaifeng, is experiencing growth but faces challenges in production levels, transaction models, and the need for value-added products [1][4][15]. Group 1: Industry Development - Nanyang is recognized as the largest base for rose seedling cultivation in China, with 155,000 acres of flower fields producing 1.6 billion seedlings annually, employing 150,000 people [2]. - The city has transformed its rose industry by creating a "Rose Big Market" that showcases various rose varieties and offers comprehensive solutions beyond just seedling sales [2][4]. - The market for roses is expanding, with 88 cities in China designating roses as their city flower, leading to a surge in themed parks [4]. Group 2: Challenges and Opportunities - Despite holding 60% of the national market share for rose seedlings, Nanyang faces challenges in product development, brand building, and secondary processing capabilities [4]. - The flower industry in Henan is primarily focused on the first industry (seedling production), with limited development in secondary (processing) and tertiary (services) industries [4][15]. - There is a call for deeper exploration of the multi-functional value of roses, including medicinal, culinary, and industrial applications [4]. Group 3: Innovations and Trends - The flower industry is shifting from traditional sales methods to e-commerce and live streaming, with online sales currently accounting for less than 20% of transactions [10][12]. - Companies are encouraged to adopt digital technologies to enhance the efficiency of flower production and sales, aiming for a transformation from "product sales" to "horticultural lifestyle services" [14]. - The introduction of new technologies and equipment is improving production processes, such as the drying of peony flowers, which has doubled efficiency [7][8]. Group 4: Future Directions - The Henan province aims to increase its flower cultivation area to 1.363 million acres by the end of 2024, with 551,000 people employed in the industry [15]. - There is a focus on enhancing the quality of flower products and developing unique varieties with intellectual property rights [15][16]. - The province plans to establish a comprehensive flower trading platform that integrates trading, warehousing, and tourism, positioning itself as a national and global flower distribution center [13][14].