Group 1 - The "Su Chao" consumption model has significantly activated urban consumption vitality, with 95.9% of attendees engaging in additional spending beyond ticket purchases [1] - The ninth round of the "Su Chao" event attracted over 200,000 spectators, highlighting strong audience flow and the effectiveness of the "overnight economy" [1] - The primary audience demographic is aged 31-45, accounting for 51.5% of attendees, with many families combining the event with leisure travel [1] Group 2 - The "ticket root economy" is thriving, with 91.8% of spectators aware of promotional activities, and 79.0% having participated or planning to participate [2] - 95.9% of attendees reported spending beyond ticket costs, with 65.9% exceeding their expected travel expenses, typically ranging from 1,000 to 2,000 yuan [2] - 98.3% of spectators rated the "watching Su Chao and consuming" experience positively, with over 80% willing to recommend it to others [2]

Group 1 - The "Su Chao" consumption model has significantly activated urban consumption vitality, with 95.9% of attendees generating additional spending beyond ticket purchases [1] - The ninth round of the "Su Chao" event attracted over 200,000 spectators, highlighting the strong draw of the event and the "overnight economy" effect in host cities [1] - The main audience demographic is aged 31-45, accounting for 51.5% of attendees, with many families combining the event with vacation activities [1] Group 2 - The "ticket root economy" is thriving, with 91.8% of attendees aware of promotional activities, and 79.0% having participated or planning to participate [2] - 95.9% of attendees reported spending beyond the ticket price, with 65.9% indicating their trip expenses exceeded expectations, typically ranging from 1,000 to 2,000 yuan [2] - 98.3% of attendees rated the "watching Su Chao and consuming" experience positively, with over 80% willing to recommend it to others [2]

Core Insights - The "Su Super" league has transformed into a significant driver of urban consumption since its inception, generating substantial consumer data through ticket sales [1][2][3] Group 1: Event Impact - The "Su Super" league has become a phenomenon, attracting over 130 million attendees since its launch on May 10, with a record single-match attendance of 60,633 [3][5] - The league's ninth round matches on August 16-17 saw over 200,000 attendees, averaging 34,593 per match [3][5] - The event has stimulated the "overnight economy," with 53.9% of out-of-town spectators driving to matches and 35.9% using trains or buses [3][4] Group 2: Consumer Behavior - Over 95.9% of attendees reported additional spending beyond ticket purchases, with 65.9% indicating their trip expenses exceeded expectations [4][5] - The average expenditure for out-of-town families ranged between 1,000 to 2,000 yuan, with 94.1% dining out and 79.0% purchasing cultural products [4][5] - The majority of attendees (79.5%) traveled in groups of two or more, indicating a trend towards shared experiences [3][4] Group 3: Economic Contribution - The league has significantly boosted related industries, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 37.96 billion yuan, a 42.7% increase year-on-year [5] - The demand for tickets has led to a "one ticket hard to get" phenomenon, prompting the introduction of a unified ticketing platform to streamline purchases [5][6] - Experts suggest that the league meets the growing demand for diverse leisure activities, enhancing public engagement in sports [5][6]