Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].