Core Viewpoint - The 2025 Haifeng Lianhua Mountain Tea Tasting Competition successfully highlighted the quality of local tea products, with awards distributed across various categories, promoting the tea industry in Haifeng County [3][11][45]. Group 1: Event Overview - The tea tasting competition took place on June 21, 2025, and featured awards for both green and black tea categories [3][4]. - In the green tea category, one "Tea King Award," three gold awards, five silver awards, and six bronze awards were presented [4][5]. - In the black tea category, one "Tea King Award," two gold awards, one silver award, and two bronze awards were awarded [10]. Group 2: Award Winners - The "Tea King Award" for green tea was won by Haifeng County Pengfeng Tea Co., Ltd. for their green tea (Meizhan) [8]. - The "Tea King Award" for black tea was awarded to Shantou City Shuangdie Stone Agricultural Development Co., Ltd. for their Qingqian tea [10]. - A detailed list of winners across various ranks and categories was provided, showcasing the competitive landscape of the local tea industry [8][10]. Group 3: Event Significance - The event was guided by the Shantou City Agricultural and Rural Bureau and aimed to enhance the quality of Haifeng Lianhua Mountain tea and promote regional branding [11][13]. - The competition served as a platform for technical training and quality improvement, emphasizing the importance of innovation in the tea industry [45][47]. - The local government and agricultural institutions are committed to supporting tea enterprises in promoting the Lianhua Mountain tea brand [34][47]. Group 4: Expert Insights - Experts praised the overall quality of the green tea entries, noting prominent floral, honey, and chestnut aromas that reflect the unique characteristics of Haifeng tea [29][31]. - The event included practical training sessions on ecological planting techniques and sensory evaluation methods to enhance product quality and market competitiveness [41][42]. Group 5: Future Prospects - The competition is expected to foster a collaborative environment among government, technology providers, and tea producers, contributing to the modernization of agricultural technology in the region [47]. - The commitment to quality and innovation is seen as a driving force for the future development of the Haifeng tea industry [34][47].

Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].

Core Viewpoint - The Haifeng Lianhua Mountain Tea brand promotion event aims to expand its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the tea's unique qualities and fostering industry connections [2][4][7]. Group 1: Event Overview - The brand promotion event took place on May 23 at the Guangzhou Import and Export Fair Complex, attracting industry representatives, experts, and media [2][3]. - The event was organized by the Haifeng County Agricultural and Rural Affairs Bureau and included brand displays, production and sales connections, and industry exchanges to enhance the tea's market competitiveness [5][6][7]. - The event featured traditional tea ceremonies and a promotional video highlighting the picturesque Lianhua Mountain tea gardens [10][16][18]. Group 2: Industry Development - Haifeng County has actively developed the Lianhua Mountain tea industry, establishing a regional public brand and creating a modern agricultural industrial park [20][22][23]. - The tea industry has expanded significantly, with local enterprises adopting an order agriculture model that benefits both companies and farmers [36][38]. - The tea's quality has improved due to strict production standards, leading to market prices rising from several dozen yuan per pound to hundreds or even thousands of yuan, significantly increasing farmers' incomes [45][47]. Group 3: Market Reception - During the Guangzhou Tea Expo, the Haifeng Lianhua Mountain tea booth received a steady stream of inquiries and tastings, with positive feedback from international visitors [48][50]. - Local enterprises showcased their products, emphasizing sustainable practices and organic management to appeal to the Greater Bay Area market [60][62][64]. Group 4: Strategic Partnerships - Several agreements were signed between local tea companies and partners, establishing a solid foundation for entering the Greater Bay Area market [70][74]. - These collaborations aim to integrate resources and enhance the high-quality development of the Lianhua Mountain tea industry [75].

Group 1 - The 2025 Maoming Lychee Carnival was grandly launched on May 19, organized by the Guangdong Provincial Department of Agriculture and Rural Affairs and the Maoming Municipal People's Government [8][9][14] - The carnival aims to promote the cultural value of Maoming lychee through engaging performances and storytelling, enhancing the local economy [10][11][15] - A new service area on the Baomao Expressway in Maoming was officially opened during the carnival, contributing to the local tourism and economy [15] Group 2 - Guangdong Province is set to launch the "Consumption Assistance Summer Action" on May 21, aimed at promoting market-oriented consumption assistance for agricultural products [27][30] - This initiative is part of a broader strategy to support rural revitalization and enhance the market for agricultural and cultural tourism products [29][31] Group 3 - The Ningming Liguang Yuegui Biological Engineering Co., Ltd. officially commenced production on May 20, marking the launch of its first batch of Chenpi Xingyouteng products [54][55]

Core Viewpoint - The article highlights the participation of Haifeng Lianhua Mountain Tea at the 16th Guangzhou International Tea Culture Festival, showcasing the region's rich tea culture and the economic potential of the Greater Bay Area's consumption market [4][9]. Group 1: Event Details - The event will take place from May 21 to May 25, 2025, at the Guangzhou International Tea Culture Festival [8][9]. - Eight representative tea enterprises from Haifeng County will participate in the exhibition, promoting their products and engaging in business negotiations [10][14]. Group 2: Tea Industry Development - Haifeng County has a long history of tea cultivation and production, recognized for its unique advantages in tea production [22]. - The county's tea industry has seen significant growth, with a total output value exceeding 1.31 billion yuan, and the establishment of a provincial-level modern agricultural industrial park for Lianhua Mountain tea [34][26]. Group 3: Cultural and Interactive Activities - The event will feature various interactive activities, including tea tasting, hand-frying tea, and tea art performances, aimed at enhancing consumer engagement with Haifeng's tea culture [17][18].